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Ad Age
adage.com
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iSpot is partnering with Paramount Global to launch a new cross-platform outcomes measurement platform. The tool combines internal metrics with advertisers’ first-party data to track performance more effectively.
https://adage.com/article/ad-measurement/ispot-signs-paramount-new-tv-outcomes-measurement-platform/2606666?utm_medium=Social&utm_source=Bluesky#Echobox=1743088048
2025-03-27T19:01:18.704Z