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AdExchanger
adexchanger.com
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DirecTV boosts its stake in Invidi, now holding a majority share 📈. This move gives them more control over addressable TV ad data and tech 🖥️, allowing for better monetization and optimization across both linear & streaming TV 📺💸 #AdTech #TVAdvertising #Data
https://www.adexchanger.com/tv-2/directv-acquires-majority-stake-in-invidi/?utm_campaign=Social&utm_medium=social&utm_source=social-pilot
2025-01-15T21:58:25.062Z