Post
AdExchanger
adexchanger.com
did:plc:ru7isyf5ksw7eokta7msgxaw
Vevo’s ad business is evolving 🎵
From 100% direct to a growing share of PMP and programmatic guaranteed, it’s building premium inventory strategies with help from 15+ DSP/SSP partners.
Are artist-based franchise models the future of premium CTV ad buys?
#AdTech #CTV #Programmatic #FAST
https://bit.ly/3S4MQT2
2025-05-14T16:44:25.255Z