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Dan
crivello.bsky.social
did:plc:wp3h2lnwrl7tza6ivk67rsfl
The most important news from Rolex at Watches & Wonders is the one it did not announce. The discontinuation of the Pepsi is a reminder that Rolex is not a watch brand but a luxury brand. And luxury brands do not live off bestsellers, but on managing desirability across an entire collection.
https://www.coronet.org/new-1minute-reads/by-retiring-its-most-popular-gmt-master-ii-rolex-lets-the-myth-grow
2026-04-14T22:35:13.203Z