Positioning expert, author of Obviously Awesome and Sales Pitch. I post about product marketing, product management, strategic go to market stuff. aprildunford.comhttps://bsky.app/profile/aprildunford.bsky.socialhttps://bsky.app/profile/aprildunford.bsky.social/post/3lt2mgnfbc225Wow. https://open.substack.com/pub/amandaguinzburg/p/diabolus-ex-machina?utm_source=share&utm_medium=android&r=a293t03 Jul 2025 11:22 +0000at://did:plc:252vrgqyyxp5genxub2wfpc7/app.bsky.feed.post/3lt2mgnfbc225https://bsky.app/profile/aprildunford.bsky.social/post/3llu6qn5f722fFull circle moment02 Apr 2025 20:05 +0000at://did:plc:252vrgqyyxp5genxub2wfpc7/app.bsky.feed.post/3llu6qn5f722fhttps://bsky.app/profile/aprildunford.bsky.social/post/3lhwshm3c5s2wWhen the office is massive and they know you're bad at directions -11 Feb 2025 23:23 +0000at://did:plc:252vrgqyyxp5genxub2wfpc7/app.bsky.feed.post/3lhwshm3c5s2whttps://bsky.app/profile/aprildunford.bsky.social/post/3lhjusn4c722lThis week in the newsletter I'm talking about the difference between selling value and handling objections. It's not always as obvious as you might think. Aside - the positioning newsletter has hit 30K subscribers - can you believe that!? https://aprildunford.substack.com/p/value-vs-objection-handling06 Feb 2025 20:00 +0000at://did:plc:252vrgqyyxp5genxub2wfpc7/app.bsky.feed.post/3lhjusn4c722lhttps://bsky.app/profile/aprildunford.bsky.social/post/3lhjslqpgh22lTarot says -06 Feb 2025 19:20 +0000at://did:plc:252vrgqyyxp5genxub2wfpc7/app.bsky.feed.post/3lhjslqpgh22lhttps://bsky.app/profile/aprildunford.bsky.social/post/3lgsu5i4ank2yAlright let's do this.28 Jan 2025 16:17 +0000at://did:plc:252vrgqyyxp5genxub2wfpc7/app.bsky.feed.post/3lgsu5i4ank2yhttps://bsky.app/profile/aprildunford.bsky.social/post/3lg73dyie522wMe: Feeling happy at the airport - posts a selfie on LinkedIn for the first time in 5 years. Cynical joyless dicks of LinkedIn: YOU'RE GAMING THE ALGORITHM!! ☠️🤳😂20 Jan 2025 19:32 +0000at://did:plc:252vrgqyyxp5genxub2wfpc7/app.bsky.feed.post/3lg73dyie522whttps://bsky.app/profile/aprildunford.bsky.social/post/3lg6nbwccdk2w2025 starting with a bang around here. Kicking off the Q1 marathon of workshops - Austin, San Francisco (X2), Phoenix, London and New York (X3). Let's goooooo20 Jan 2025 15:21 +0000at://did:plc:252vrgqyyxp5genxub2wfpc7/app.bsky.feed.post/3lg6nbwccdk2whttps://bsky.app/profile/aprildunford.bsky.social/post/3ldr6tbhjds2vPositioning Jujitsu - positioning your product is as much about positioning your competitors as it is about carving out your own space in the market. This week's newsletter dives deep into this idea. https://aprildunford.substack.com/p/how-to-turn-a-competitors-strength20 Dec 2024 20:07 +0000at://did:plc:252vrgqyyxp5genxub2wfpc7/app.bsky.feed.post/3ldr6tbhjds2vhttps://bsky.app/profile/aprildunford.bsky.social/post/3ld3cqp6bi22vI loved this story about Meg White from the White Stripes. Underappreciated in her time, she just stopped and simply let the work speak for itself. A reminder that you don't owe anybody an explanation for anything. https://www.elle.com/culture/music/a43846386/meg-white-interview-2023/12 Dec 2024 03:19 +0000at://did:plc:252vrgqyyxp5genxub2wfpc7/app.bsky.feed.post/3ld3cqp6bi22vhttps://bsky.app/profile/aprildunford.bsky.social/post/3lbxexkw6l224The past two months have been....a lot....on a personal level. But it's also been full of great work, good friends and this view.27 Nov 2024 20:22 +0000at://did:plc:252vrgqyyxp5genxub2wfpc7/app.bsky.feed.post/3lbxexkw6l224https://bsky.app/profile/aprildunford.bsky.social/post/3lbiwvnoq4k23Why is Bluesky so lively compared to Threads (even when I have hardly any followers)? I wasn't expecting that.22 Nov 2024 02:34 +0000at://did:plc:252vrgqyyxp5genxub2wfpc7/app.bsky.feed.post/3lbiwvnoq4k23https://bsky.app/profile/aprildunford.bsky.social/post/3lbidza4z5c2hWorking with a company in the education space this week and I misspelled "curriculum" about 100 times at the whiteboard on day 1. How's your week going?21 Nov 2024 20:56 +0000at://did:plc:252vrgqyyxp5genxub2wfpc7/app.bsky.feed.post/3lbidza4z5c2hhttps://bsky.app/profile/aprildunford.bsky.social/post/3lbdge7mcg22vBay areas weather report looking like bad B2B marketing - BOMB CYCLONE meets ATMOSPHERIC RIVER!! So it's gonna rain? Maybe some wind?19 Nov 2024 21:54 +0000at://did:plc:252vrgqyyxp5genxub2wfpc7/app.bsky.feed.post/3lbdge7mcg22vhttps://bsky.app/profile/aprildunford.bsky.social/post/3lbcofad4ak2bHello world!19 Nov 2024 14:45 +0000at://did:plc:252vrgqyyxp5genxub2wfpc7/app.bsky.feed.post/3lbcofad4ak2b