best marketing academic on the planet, ex-Amazon, IJRM editor-in-chief, runner, volunteer at Dreamfar High School Marathon, vice dean of research at DMSB. Helping people avoid bad choices and make best choices in AI, retail media and marketing.https://bsky.app/profile/profpauwels.bsky.socialhttps://bsky.app/profile/profpauwels.bsky.social/post/3mc6p6z6ihc2nWe are not machines. Our lives are not data problems that can be quantitatively optimized. True attention lies at the heart of personhood: reason, judgment, memory, curiosity, responsibility. All of these require and activate our presence. https://www.nytimes.com/2026/01/10/opinion/attention-world-war-2-technology-nazis.html?unlocked_article_code=1.DlA.zAde.r6NsscjcM92Z&smid=bs-share11 Jan 2026 23:40 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3mc6p6z6ihc2nhttps://bsky.app/profile/profpauwels.bsky.social/post/3m3lkimcma225loved running for Children's Hospital at Dartmouth today! As a reminder, just 4 hours left to donate to my MDA fundraiser, and I will match your every dollar at https://mda.donordrive.com/participants/Koen-Pauwels20 Oct 2025 00:25 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3m3lkimcma225https://bsky.app/profile/profpauwels.bsky.social/post/3m34gn5lzcc2nonly 6 days left - so please donate THIS WEEK to the Muscular Dystrophy Assocation to fund research for cures and help me reach this fundraising goal. thx! https://mda.donordrive.com/participants/Koen-Pauwels14 Oct 2025 00:06 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3m34gn5lzcc2nhttps://bsky.app/profile/profpauwels.bsky.social/post/3lybx6gh5sk2gDonate now to relieve MuscularDystrophy and pick your incentive: (1) get access to my Koenbot, answering your business and life questions? (2) pick my brain for 30 minutes about anything (legal)? (3) put your logo on my legs for the duration of the NYC marathon https://mda.donordrive.com/participants/Koen-Pauwels08 Sep 2025 00:29 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3lybx6gh5sk2ghttps://bsky.app/profile/profpauwels.bsky.social/post/3llc272fbe22kIntrigued by CEO Jassy’s comments on #meritocracy at #Amazon, I am updating my past take on how #promotions work there: what is likely to stay the same, what is likely to change, and what SHOULD change to further efficiency, fairness, and a return to Day1 culture? https://open.substack.com/pub/amazondays/p/andy-on-amazon-promos-based-onmerit?r=2d0q2&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true26 Mar 2025 14:56 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3llc272fbe22khttps://bsky.app/profile/profpauwels.bsky.social/post/3ljmyjibxns2zThe West must only do what history demands: stand firm, remain resolute, and finish what has been started. The failed Russian assault on Kyiv in 2022 must become the beginning of an offensive war that will push Russia into a permanent retreat. https://cemilk.substack.com/p/trumps-america-as-france-of-louis05 Mar 2025 12:35 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3ljmyjibxns2zhttps://bsky.app/profile/profpauwels.bsky.social/post/3lj3rlds5bk2ufascinating POV that Democrats should simply lay low. What do you think? https://www.nytimes.com/2025/02/25/opinion/democrats-trump-congress.html?unlocked_article_code=1.z04.BSCe.tl5qwOLH3No0&smid=bs-share26 Feb 2025 16:15 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3lj3rlds5bk2uhttps://bsky.app/profile/profpauwels.bsky.social/post/3lj3p3z3sd22hloved my interview at CBS sharing that an effective #boycott needs to be (1) easy for people to participate in, (2) make specific demands, and (3) harness the power of #socialmedia. Now #facebook suspended all my accounts, can y'all please spread the word? https://www.cbsnews.com/boston/news/jon-keller-economic-blackout-amazon-walmart-impact/26 Feb 2025 15:31 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3lj3p3z3sd22hhttps://bsky.app/profile/profpauwels.bsky.social/post/3liowrpkwxk2hExplore this gift article from The New York Times. You can read it for free without a subscription. https://www.nytimes.com/2025/02/21/opinion/musk-doge-personal-data.html?unlocked_article_code=1.yk4.8LKK.KIy8QPi0mSfJ&smid=bs-share21 Feb 2025 13:44 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3liowrpkwxk2hhttps://bsky.app/profile/profpauwels.bsky.social/post/3lgaza6ml3c2bFinal four days, it all comes down to this, Folks! You decide on the winner of the #polarplunge DreamFar fundraiser: are you Team Koen or Team Anna ? Donate now at https://www.zeffy.com/en-US/peer-to-peer/1st-annual-dreamfar-polar-plunge21 Jan 2025 14:00 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3lgaza6ml3c2bhttps://bsky.app/profile/profpauwels.bsky.social/post/3lg42gym5ts24#Tiktok stopped working shortly before the US ban today, despite the administration ensuring it wouldn't enforce the ban, and the video app being able to continue to work for existing users. Do you think Tiktok made the right decision?19 Jan 2025 14:38 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3lg42gym5ts24https://bsky.app/profile/profpauwels.bsky.social/post/3lfzz6pz4422yFocus on finding movements you enjoy and building a regular habit, don't fixate on zone 2 and don't polar plunge; give $ to those who do! https://www.zeffy.com/en-US/peer-to-peer/1st-annual-dreamfar-polar-plunge https://www.nytimes.com/2025/01/03/well/move/fitness-trends-tiktok-instagram.html?unlocked_article_code=1.qE4.ybqT.DfYwTz1Q_748&smid=bs-share18 Jan 2025 19:10 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3lfzz6pz4422yhttps://bsky.app/profile/profpauwels.bsky.social/post/3lfiftuvxck2xtoday's DreamFar run saw us chased by the snow truck! Help our mentees and mentors brace the cold with your warm donation at lnkd.in/efS-kE2311 Jan 2025 19:09 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3lfiftuvxck2xhttps://bsky.app/profile/profpauwels.bsky.social/post/3lfdcsmgjj22oThanks to your #donations, I am now second - so let's try harder! Please give to #Dreamfar, who will MATCH your funds to see me take the #polarplunge this month. We need $200 to reach my $310 threshold, otherwise i don't have to :-) Throw me some to dunk me down! https://www.zeffy.com/en-US/peer-to-peer/1st-annual-dreamfar-polar-plunge09 Jan 2025 18:31 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3lfdcsmgjj22ohttps://bsky.app/profile/profpauwels.bsky.social/post/3lf5w4vdju22uFacebook’s moderation teams will be moved from California to Texas, in a move that would “help remove the concern that biased employees are overly censoring content" https://www.nytimes.com/live/2025/01/07/business/meta-fact-checking?unlocked_article_code=1.nU4.5HQX.4tgbpDczm2m2&smid=bs-share07 Jan 2025 15:01 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3lf5w4vdju22uhttps://bsky.app/profile/profpauwels.bsky.social/post/3lf4k2xvzmk27#misinformation is powerful, not because it changes minds, but because it allows people to maintain their beliefs in light of growing evidence to the contrary. https://www.theatlantic.com/technology/archive/2025/01/january-6-justification-machine/681215/07 Jan 2025 01:53 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3lf4k2xvzmk27https://bsky.app/profile/profpauwels.bsky.social/post/3lexchdo7x22fWanna see me take the #polarplunge for #charity? Donate now at https://www.zeffy.com/en-US/peer-to-peer/1st-annual-dreamfar-polar-plunge?fbclid=IwY2xjawHmqSJleHRuA2FlbQIxMAABHQJenXEIxNu1q7LdoJhtPeH7mfNnupwUx2Y1biMB38lxVEO2ZqRS4t_BBw_aem_FZeXq1o5J8iUAx1z4Ebdsw04 Jan 2025 23:53 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3lexchdo7x22fhttps://bsky.app/profile/profpauwels.bsky.social/post/3lemm7vvibc2pWhat a year it was! Grateful for my family, friends and colleagues, achievements and challenges, work hard and play hard. Cheers to you and your loved ones, and best wishes for a wonderful 2025!31 Dec 2024 17:49 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3lemm7vvibc2phttps://bsky.app/profile/profpauwels.bsky.social/post/3lec3wjxkds24No, You Don’t Get an A for Effort. You get it for demonstrating mastery of the material: 'We’ve taught a generation of kids that their worth is defined primarily by their work ethic. We’ve failed to remind them that working hard doesn’t guarantee doing a good job (let alone being a good person) https://www.nytimes.com/2024/12/26/opinion/school-grades-a-quantity-quality.html?smid=bs-share27 Dec 2024 13:30 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3lec3wjxkds24https://bsky.app/profile/profpauwels.bsky.social/post/3ldln7wonbc2tWithin marketing mix models, do you believe in estimating multiple models to give you advice (as MMM Labs does) or a single model (as Aryma Labs does)? Do you go Bayesian or frequentist? My takeaways from this debate with very practical consequences and advice https://open.substack.com/pub/amazondays/p/no-one-true-mmm-or-silver-attribution?r=2d0q2&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true18 Dec 2024 15:09 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3ldln7wonbc2thttps://bsky.app/profile/profpauwels.bsky.social/post/3ldhm7ibrj22jhow safe is your password?17 Dec 2024 00:40 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3ldhm7ibrj22jhttps://bsky.app/profile/profpauwels.bsky.social/post/3lde52elvns2awhat's the strategy now Omnicom is buying Interpublic Group in an #advertising world in turmoil? Will OMNIPG aim to be more like Publicis Groupe (media arbitrage), Accenture (financial arbitrage) or AppLovin, integrating 360 view data insights into client solutions? https://www.linkedin.com/pulse/omnicom-buys-ipg-ad-world-turmoil-prof-dr-koen-pauwels-bxxwe/15 Dec 2024 15:31 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3lde52elvns2ahttps://bsky.app/profile/profpauwels.bsky.social/post/3lde4p3msvc2aYou can do it tomorrow. Take a long lunch. Have a hobby, not a side hustle. Stop and chat to your neighbor instead of rushing back to work. Your worth is not in what you produce. Some dreams are nicer as dreams. You’re fine as you are. https://www.irishtimes.com/life-style/people/2024/12/14/patrick-freyne-i-am-becoming-a-demotivational-speaker-lets-all-have-an-averagely-productive-december/15 Dec 2024 15:24 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3lde4p3msvc2ahttps://bsky.app/profile/profpauwels.bsky.social/post/3ldbumt6knc2dOrange is the new charity! Just ran 7 miles in -7 C at DreamFar High School Marathon. With your gift, you help high school students discover their potential, give them a place where they can feel safe, accepted, and connected Please donate at www.dreamfarhsm.org/donate14 Dec 2024 17:55 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3ldbumt6knc2dhttps://bsky.app/profile/profpauwels.bsky.social/post/3ld4kvvpqic26would you buy your new car from #Amazon? you can, starting this week! my #takeaways read like a case study in #distribution: which tasks are best handled by the car dealer, and which not? How does this upend the power between consumer, dealer, car manufacturer and ....Amazon?12 Dec 2024 15:17 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3ld4kvvpqic26https://bsky.app/profile/profpauwels.bsky.social/post/3ld4kjrknus26create, coauthor and communicate research that is rigorous, relevant and resonant: my takeaways from the Let's Talk About Service conference https://www.linkedin.com/pulse/3cs-how-increase-research-impact-prof-dr-koen-pauwels-kq9ke/12 Dec 2024 15:11 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3ld4kjrknus26https://bsky.app/profile/profpauwels.bsky.social/post/3ld2ruzm4ek2dWhy did #Amazon start selling cars this week? My take from our Amazon Days working with such advertisers and their long-term vision to close the loop on #admeasurement and cut the #cardealer to size. https://open.substack.com/pub/amazondays/p/why-amazon-is-selling-cars?r=2d0q2&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true11 Dec 2024 22:17 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3ld2ruzm4ek2dhttps://bsky.app/profile/profpauwels.bsky.social/post/3lbubwri3es2k 3-minute video on DMSB Day: (1) the pitches of our faculty demonstrated rigor, relevance, and resonance; (2) with the 17 alumni judges representing diverse industries and functions; (3) fostering lively discussions to transform the business world https://damore-mckim.northeastern.edu/news/first-ever-dmsb-day-opens-doors-for-collaboration-between-academia-and-industry/26 Nov 2024 14:50 +0000at://did:plc:2kf2frdjjsa6f7mvy7vg7jqc/app.bsky.feed.post/3lbubwri3es2k