A structured data fanboy who enjoys http://wikidata.org/wiki/Q1129653 Want to have a chat? Just schedule a call: https://calendly.com/jarnovandrielhttps://bsky.app/profile/jarnovandriel.bsky.socialhttps://bsky.app/profile/jarnovandriel.bsky.social/post/3mnkcnzutl22nSchema.org now shows aggregated usage statistics for classes and properties, across millions of domains, based on data collected by Google. A feature that comes with an invitation to other crawlers and indexers to share their data with schema.org as well. https://blog.schema.org/2026/06/04/announcing-the-schema-org-usage-statistics-dataset/05 Jun 2026 14:05 +0000at://did:plc:2vdfuamg7kapuv4o7bbzelyj/app.bsky.feed.post/3mnkcnzutl22nhttps://bsky.app/profile/jarnovandriel.bsky.social/post/3mnftoszqak2bNow this case study, by @jakehundley.bsky.social, into the effects of LocalBusiness markup on Search, Maps, and AI, is one I can get behind. Peer reviewed, comparable control groups, proper timelines, and statistical tests that made me learn something new. 💡💡💡 https://evergrowmarketing.com/how-schema-affects-google-and-ai/03 Jun 2026 19:27 +0000at://did:plc:2vdfuamg7kapuv4o7bbzelyj/app.bsky.feed.post/3mnftoszqak2bhttps://bsky.app/profile/jarnovandriel.bsky.social/post/3mhxn47affk26I'm already a big fan of @eikhart.com's LLM Utility Analysis framework. It feels as if Ramon ran a GREP command to get the info I accumulated over the last 25 years out of my brain, and turned it into something that's actually comprehensible and utilitarian. https://searchengineland.com/ai-search-playbook-machine-readable-content-472412 https://searchengineland.com/ai-search-playbook-machine-readable-content-472412@eikhart.com26 Mar 2026 12:46 +0000at://did:plc:2vdfuamg7kapuv4o7bbzelyj/app.bsky.feed.post/3mhxn47affk26https://bsky.app/profile/jarnovandriel.bsky.social/post/3mg5zykjdkk2pTurning websites in fully functioning knowledge graphs - without needing a stacks of diverse devs, or going broke on tokens. Now this seems promising! [contains quote post or other embedded content]03 Mar 2026 15:02 +0000at://did:plc:2vdfuamg7kapuv4o7bbzelyj/app.bsky.feed.post/3mg5zykjdkk2phttps://bsky.app/profile/jarnovandriel.bsky.social/post/3lvnwddsr7224@jlwchambers.bsky.social from @withcandour.co.uk and I had a marvelous chat about SEO, Structured Data, and the evolution of the WWW (Jack's an end-boss host 🍻). 2 dudes hanging out, talking about tons of cool but also some heavy stuff, and ending with people. https://www.youtube.com/watch?v=x3oIZ_hiaGA05 Aug 2025 14:30 +0000at://did:plc:2vdfuamg7kapuv4o7bbzelyj/app.bsky.feed.post/3lvnwddsr7224https://bsky.app/profile/jarnovandriel.bsky.social/post/3lse2vjzx5s22I can't wait to attend the Digital Olympus Event in Amsterdam on September 11. Last year's edition was truly memorable, and this year's edition has a great line-up once again. Will I see you there too? https://digitalolympus.net/digital-olympus-conference/24 Jun 2025 12:10 +0000at://did:plc:2vdfuamg7kapuv4o7bbzelyj/app.bsky.feed.post/3lse2vjzx5s22https://bsky.app/profile/jarnovandriel.bsky.social/post/3lrb3dhlvwc2dGoogle adds support for Loyalty Program structured data markup! Yet another step closer to achieving parity between the schema.org vocabulary and Google Merchant Center specifications. https://developers.google.com/search/blog/2025/06/loyalty-program10 Jun 2025 14:15 +0000at://did:plc:2vdfuamg7kapuv4o7bbzelyj/app.bsky.feed.post/3lrb3dhlvwc2dhttps://bsky.app/profile/jarnovandriel.bsky.social/post/3lpmc6lfndc2cAre we looking at the future of how we interact with the web? Conversational web interfaces that allow people to achieve their goals, while websites stay in control of the information that's being served - without going broke in the process. The possibilities... https://news.microsoft.com/source/features/company-news/introducing-nlweb-bringing-conversational-interfaces-directly-to-the-web/20 May 2025 14:26 +0000at://did:plc:2vdfuamg7kapuv4o7bbzelyj/app.bsky.feed.post/3lpmc6lfndc2chttps://bsky.app/profile/jarnovandriel.bsky.social/post/3lkdlorjuik2fThanks @hellemans.me, although I don't think the message comes quite across without the slide about "Out of context keyword stuffing" leading up to it. 😁 [contains quote post or other embedded content]14 Mar 2025 12:16 +0000at://did:plc:2vdfuamg7kapuv4o7bbzelyj/app.bsky.feed.post/3lkdlorjuik2fhttps://bsky.app/profile/jarnovandriel.bsky.social/post/3lckkyviw2k2xI'm thrilled to announce that I'll be speaking about schema markup and EEAT at @brightonSEO UK this April. This week only you can apply for free single-day tickets to attend. Head to brightonseo.com/ballot and apply for your ticket for the world’s biggest search marketing conference. #brightonSEO05 Dec 2024 11:31 +0000at://did:plc:2vdfuamg7kapuv4o7bbzelyj/app.bsky.feed.post/3lckkyviw2k2xhttps://bsky.app/profile/jarnovandriel.bsky.social/post/3lcfhugcfqc2vWoohoo, I'm speaking at Friends of Search on March 13th, 2025! https://friendsofsearch.com/nl/speakers/program/structured-data-a-deep-dive-into-its-history-myths-and-future/ If you have even the slightest interest in schema markup, oh boy, do I have a current topic for you: The history, myths, and future of structured data markup. Will I see you there?03 Dec 2024 10:52 +0000at://did:plc:2vdfuamg7kapuv4o7bbzelyj/app.bsky.feed.post/3lcfhugcfqc2vhttps://bsky.app/profile/jarnovandriel.bsky.social/post/3lbcjbuzw2k2uhttps://wordlift.io/blog/en/how-to-optimize-product-variants-in-ecommerce/19 Nov 2024 13:14 +0000at://did:plc:2vdfuamg7kapuv4o7bbzelyj/app.bsky.feed.post/3lbcjbuzw2k2uhttps://bsky.app/profile/jarnovandriel.bsky.social/post/3lavupq5smk2gFor those looking for a tool to visualize their JSON-LD markup, you should give Ziggy Shtrosberg's SEO Schema visualizer (v3.0) a try: https://chromewebstore.google.com/detail/seo-schema-visualizer/obabcjddknfnjjeblajgnlflppnpgdhi It's one of few tools that's able to visually render the Knowledge Graph I built for https://invisiblegraph.com/semantic-stories/does-structured-data-markup-influence-eeat/14 Nov 2024 12:34 +0000at://did:plc:2vdfuamg7kapuv4o7bbzelyj/app.bsky.feed.post/3lavupq5smk2ghttps://bsky.app/profile/jarnovandriel.bsky.social/post/3laqlps2o522gThe 2024 Web Almanac is out, including a new Structured Data chapter that delves into the key developments in 2023-2024: https://almanac.httparchive.org/en/2024/structured-data12 Nov 2024 10:09 +0000at://did:plc:2vdfuamg7kapuv4o7bbzelyj/app.bsky.feed.post/3laqlps2o522ghttps://bsky.app/profile/jarnovandriel.bsky.social/post/3l4gmvwtcpz22Schema.org v28.0 has been released, taking the vocabulary 1 step closer to achieving parity between the vocabulary and Merchant Center specifications with the new schema.org/MemberProgram and http://schema.org/MemberProgramTier classes.18 Sep 2024 13:23 +0000at://did:plc:2vdfuamg7kapuv4o7bbzelyj/app.bsky.feed.post/3l4gmvwtcpz22https://bsky.app/profile/jarnovandriel.bsky.social/post/3kwzvumdnlo2hAre you wondering what the future of e-commerce marketing will look like? WordLift's latest article draws a clear picture: On- and offline, multi-channel, cooperative data modeling and curation will become an inevitable part of the road to success. https://wordlift.io/blog/en/digital-product-passport-implementation/11 Jul 2024 20:53 +0000at://did:plc:2vdfuamg7kapuv4o7bbzelyj/app.bsky.feed.post/3kwzvumdnlo2h