Award-winning technical SEO consultant. I help brands to compete on technical SEO, performance, and structured data. https://www.jonoalderson.comhttps://bsky.app/profile/jono.idhttps://bsky.app/profile/jono.id/post/3mu3dzkw7ak2gMost enterprise websites should be deleted. The regional clone. The campaign fossil. The acquired brand nobody dared to kill. They aren’t expanding your reach. They’re dividing your authority, budget and attention. https://www.jonoalderson.com/conjecture/fragmentation-is-not-reach/27 Aug 2026 17:16 +0000at://did:plc:2vs5fk3vrtwqlgek6gsxweb4/app.bsky.feed.post/3mu3dzkw7ak2ghttps://bsky.app/profile/jono.id/post/3mtu5zpyzpk2nYour SEO team is the cleanup crew for your organisational dysfunction. Endless audits, Jira tickets and developer cajoling aren’t strategy. They’re symptoms. Fix the systems. Make the cleanup unnecessary. https://www.jonoalderson.com/conjecture/organisational-dysfunction/24 Aug 2026 20:40 +0000at://did:plc:2vs5fk3vrtwqlgek6gsxweb4/app.bsky.feed.post/3mtu5zpyzpk2nhttps://bsky.app/profile/jono.id/post/3mrplfi7a2k2tThe SEO industry has invented another fake crisis. SEO vs GEO is a nonsense debate. AI isn’t creating a new marketing discipline. It’s exposing which businesses are clear, credible and worth recommending. https://www.jonoalderson.com/conjecture/seo-vs-geo/28 Jul 2026 14:06 +0000at://did:plc:2vs5fk3vrtwqlgek6gsxweb4/app.bsky.feed.post/3mrplfi7a2k2thttps://bsky.app/profile/jono.id/post/3mqn7urtp322pSome of the world’s most successful companies are zombies. They're already dead. They're unable to abandon the old model, unable to build the next one, and surviving only because the market has not finished looting the corpse. https://www.jonoalderson.com/conjecture/zombie-companies/14 Jul 2026 22:09 +0000at://did:plc:2vs5fk3vrtwqlgek6gsxweb4/app.bsky.feed.post/3mqn7urtp322phttps://bsky.app/profile/jono.id/post/3mp47br6jl22qAI is about to make every gap between your marketing and reality easier to find. For years, companies have survived because scrutiny was expensive. AI makes it cheap. Now visibility is becoming less of a prize, and more of a threat. https://www.jonoalderson.com/conjecture/when-scrutiny-becomes-cheap/25 Jun 2026 10:18 +0000at://did:plc:2vs5fk3vrtwqlgek6gsxweb4/app.bsky.feed.post/3mp47br6jl22qhttps://bsky.app/profile/jono.id/post/3moyd5mymd22aAI is about to expose your marketing bullshit. Every brand has trade-offs, and AI makes them harder to hide. When comparison gets cheaper, hidden compromises become liabilities. https://www.jonoalderson.com/conjecture/marketing-after-the-fog-clears/23 Jun 2026 21:16 +0000at://did:plc:2vs5fk3vrtwqlgek6gsxweb4/app.bsky.feed.post/3moyd5mymd22ahttps://bsky.app/profile/jono.id/post/3mouuhq2tzc2hEvery new AI standard exposes and amplifies the cost of your technical debt. Standards like llms.txt and WebMCP - and whatever comes next - are revealing how (unnecessarily) expensive change has become inside most organisations. https://www.jonoalderson.com/conjecture/technical-debt/22 Jun 2026 12:16 +0000at://did:plc:2vs5fk3vrtwqlgek6gsxweb4/app.bsky.feed.post/3mouuhq2tzc2hhttps://bsky.app/profile/jono.id/post/3mnmbqowkf222SEO killed the creative web. AI might bring it back. For thirty years, websites have been shaped around what machines could understand. That's why everything became pages. The irony is that smarter machines may finally free us from that constraint. https://www.jonoalderson.com/conjecture/the-future-of-the-web-is-weirdly-human/06 Jun 2026 08:54 +0000at://did:plc:2vs5fk3vrtwqlgek6gsxweb4/app.bsky.feed.post/3mnmbqowkf222https://bsky.app/profile/jono.id/post/3mmo7jko3vc2cRunning multiple CMSs is almost always a death sentence for a website. Shopify + WordPress. React + Webflow. AEM + whatever marketing bolted on afterwards. This pattern is everywhere, and it cripples businesses. https://www.jonoalderson.com/conjecture/one-website-one-cms/25 May 2026 09:54 +0000at://did:plc:2vs5fk3vrtwqlgek6gsxweb4/app.bsky.feed.post/3mmo7jko3vc2chttps://bsky.app/profile/jono.id/post/3mmgxebdpf22jYour website was built around a moment AI is starting to remove. The web spent decades obsessing over conversion rates, checkout UX and lead-gen funnels. Now, brands need to rethink what websites are actually for. https://www.jonoalderson.com/conjecture/the-inversion-of-purpose/22 May 2026 12:40 +0000at://did:plc:2vs5fk3vrtwqlgek6gsxweb4/app.bsky.feed.post/3mmgxebdpf22jhttps://bsky.app/profile/jono.id/post/3mjiffrmjfc2rYou can (but probably shouldn’t) use your traffic to slow your competitors’ sites. No bots. Just a browser feature. Real requests. From real users. At scale. If you’re not protecting against it, it can quietly hit your servers and your costs. https://www.jonoalderson.com/performance/speculation-rules-for-evil/14 Apr 2026 22:08 +0000at://did:plc:2vs5fk3vrtwqlgek6gsxweb4/app.bsky.feed.post/3mjiffrmjfc2rhttps://bsky.app/profile/jono.id/post/3mjan5fh3c22jHeadless websites are usually a mistake. Sold as flexible and fast. Delivered as complex and slow. Most teams end up rebuilding what the web already does, just worse. This isn’t progress. It’s engineering vanity. https://www.jonoalderson.com/conjecture/headless-websites/11 Apr 2026 20:05 +0000at://did:plc:2vs5fk3vrtwqlgek6gsxweb4/app.bsky.feed.post/3mjan5fh3c22j