Founder of Narratory Capital. Brand consultant. Englishman in New York. Radical centrist. Yes I am wearing white jeans after Labor Day.https://bsky.app/profile/tom-morton.bsky.socialhttps://bsky.app/profile/tom-morton.bsky.social/post/3lhs5cs2m622kWell done Stella. And surprisingly good performance by the Beckham family. #plannerbowl10 Feb 2025 02:53 +0000at://did:plc:3aaoal2hdiuqvtjgdfoc7upt/app.bsky.feed.post/3lhs5cs2m622khttps://bsky.app/profile/tom-morton.bsky.social/post/3lhrys56dm22zSensational choreography from Kendrick's dancers. Reminder to agencies making Superbowl ads: celebrity gags aren't the only way to be visually captivating. #plannerbowl #superbowl10 Feb 2025 01:32 +0000at://did:plc:3aaoal2hdiuqvtjgdfoc7upt/app.bsky.feed.post/3lhrys56dm22zhttps://bsky.app/profile/tom-morton.bsky.social/post/3lhrw4jsoa22zBest message of the night so far from Rocket Mortgages. Well done whoever got the crowd singing Country Road. Audacious piece of orchestration there. #Plannerbowl10 Feb 2025 00:45 +0000at://did:plc:3aaoal2hdiuqvtjgdfoc7upt/app.bsky.feed.post/3lhrw4jsoa22zhttps://bsky.app/profile/tom-morton.bsky.social/post/3lhru75ahi22zWe can get too philosophical here. Meta x Ray-ban, T-Mobile x Starlink and Indy 500 show that #Superbowl is a huge opportunity if a brand just needs to announce a new product to a ton of potential customers. #Plannerbowl10 Feb 2025 00:10 +0000at://did:plc:3aaoal2hdiuqvtjgdfoc7upt/app.bsky.feed.post/3lhru75ahi22zhttps://bsky.app/profile/tom-morton.bsky.social/post/3lhrrlhoedc2zChange of topic, but Tom Brady's suit was fantastic. Peak lapels, longer body: the migration away from boil-in-the-bag Conor MgGregor athlete suits start here. Dieworkwear's influence has landed. #plannerbowl #superbowl09 Feb 2025 23:23 +0000at://did:plc:3aaoal2hdiuqvtjgdfoc7upt/app.bsky.feed.post/3lhrrlhoedc2zhttps://bsky.app/profile/tom-morton.bsky.social/post/3lhrredwig22zThis is a random and excellent appearance by Jon Hamm and Bradley Cooper #plannerbowl09 Feb 2025 23:19 +0000at://did:plc:3aaoal2hdiuqvtjgdfoc7upt/app.bsky.feed.post/3lhrredwig22zhttps://bsky.app/profile/tom-morton.bsky.social/post/3lhrqzmblzk2zBrands that still run their everyday ads in SuperBowl? #plannerbowl09 Feb 2025 23:13 +0000at://did:plc:3aaoal2hdiuqvtjgdfoc7upt/app.bsky.feed.post/3lhrqzmblzk2zhttps://bsky.app/profile/tom-morton.bsky.social/post/3lb6yvhcwo42hWhat are we? Twitter refugees? Exiles? Emigrés? Anyway, we're here now and we might as well make the best of it.18 Nov 2024 03:43 +0000at://did:plc:3aaoal2hdiuqvtjgdfoc7upt/app.bsky.feed.post/3lb6yvhcwo42h