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Robb Willer
robbwiller.bsky.social
did:plc:4iiabj43ufejwi7gafwufnjz
Climate change impacts are here, but public support for action remains polarized. Which climate messages move people?
In a ~13,500-person megastudy, we tested 10 of the most-cited messages. Six increased pro-environmental attitudes in the U.S.—but only by 1–4 percentage points. 🧵
2026-04-22T22:10:29.957Z