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<rss version="2.0"><channel><description>Ad guy in London. Roku.</description><link>https://bsky.app/profile/mike-shaw.bsky.social</link><title>@mike-shaw.bsky.social - Mike Shaw</title><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mvzvbokrgs2g</link><description>Sound career advice, and for life in general, from one of the good guys (even if he does support Everton) #advertising #leadership https://uk.themedialeader.com/leading-questions-with-simon-redican-media-mind/</description><pubDate>21 Sep 2026 14:10 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mvzvbokrgs2g</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mv3hvz7ctk2v</link><description>Just leaving this here: https://www.bbc.co.uk/news/articles/ckgwy1k42w4o  #AI #EndOfDays</description><pubDate>09 Sep 2026 11:51 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mv3hvz7ctk2v</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mrszkx7ghk2z</link><description>Ofcom&#39;s Media Nations report shows continuing generational change in UK #TV consumption patterns</description><pubDate>29 Jul 2026 22:57 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mrszkx7ghk2z</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mragfbtxsc2z</link><description>Ah, OK..... #AI&#xA;https://www.bbc.co.uk/news/articles/c3ek3gvdnj3o</description><pubDate>22 Jul 2026 13:26 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mragfbtxsc2z</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mqbyaclv622n</link><description>When #earnings call analysis is a big part of what you do, have fun with it! https://lightshedtmt.com/2026/07/09/lightshed-earnings-scorecard-twentieth-edition/</description><pubDate>10 Jul 2026 10:53 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mqbyaclv622n</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mnwxnvmre22m</link><description>Excellent article from #Wavemaker on media planning for growth https://uk.themedialeader.com/media-never-stops-innovating-but-the-fundamentals-still-do-the-heavy-lifting/</description><pubDate>10 Jun 2026 14:53 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mnwxnvmre22m</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mnahpm7eas2k</link><description>The new #Roku projector just launched in the UK in time for outdoor evenings watching the World Cup #streaming&#xA;https://www.cordbusters.co.uk/roku-first-uk-projector-launch-deal/</description><pubDate>01 Jun 2026 16:09 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mnahpm7eas2k</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mknthbp6kc2d</link><description>Big fan of how @richlightshed.bsky.social lays out his view of the big questions ahead of media &amp; tech earnings season #Roku #CTV https://lightshedtmt.com/2026/04/29/five-strategic-questions-for-rokus-q1-2026-earnings-call/</description><pubDate>29 Apr 2026 19:28 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mknthbp6kc2d</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mhx7zwjfas2d</link><description>Insight from  the #LivingRoom study by #RTL around consumption frequency in Europe #CTV</description><pubDate>26 Mar 2026 08:52 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mhx7zwjfas2d</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mhdx6cvfs22l</link><description>As growing audiences are making womens&#39; sports mainstream and high-reach media assets, the value of association for brands is about to explode - get involved! #WPPMedia #Sports&#xA;https://www.wppmedia.com/news/the-womens-sports-playbook</description><pubDate>18 Mar 2026 16:52 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mhdx6cvfs22l</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mh6uzw5zuk2l</link><description>Interesting take based on #Roku CEO Anthony Wood&#39;s comments at Morgan Stanley conference #streaming #CTV&#xA;https://www.stateofstreaming.com/articles/roku-five-front-war</description><pubDate>16 Mar 2026 16:31 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mh6uzw5zuk2l</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mgpll4jync26</link><description>New, free #CTV training course from trade assocation Go Addressable featuring experts including @eshap.bsky.social now live at goaddressable.substack.com&#xA;https://goaddressable.substack.com/</description><pubDate>10 Mar 2026 14:32 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mgpll4jync26</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mgfc3urd722a</link><description>Punch the monkey is now in Roku City!  Everybody welcome here little guy #CTV #Punch #Roku&#xA;https://www.newsweek.com/where-find-punch-monkey-hiding-roku-screen-savers-11614422</description><pubDate>06 Mar 2026 12:15 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mgfc3urd722a</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mg5nzanpg22n</link><description>Do love the @netflix.com Technology Blog, going into the strategy for how personalised streaming at massive scale is actually delivered #CTV #streaming&#xA;netflixtechblog.medium.com&#xA;https://netflixtechblog.medium.com/</description><pubDate>03 Mar 2026 11:27 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mg5nzanpg22n</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mfwcempazk24</link><description>Fun interview series from #MediaLeader featuring Marko Johns from #Seedtag #advertising #leadership&#xA;uk.themedialeader.com/318709-2&#xA;https://uk.themedialeader.com/318709-2</description><pubDate>28 Feb 2026 13:10 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mfwcempazk24</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mfoy5dcwjc2d</link><description>Is #YouTube TV?  Not according to UK media regulator @ofcom.bsky.social and the 2024 Media Act where the platform is not subject to the same obligations as &#39;Tier 1&#39; services with audiences &gt;500K viewers #CTV #advertising&#xA;&#xA;https://uk.themedialeader.com/streamers-to-come-under-stricter-regulation-in-uk-but-does-it-go-far-enough/</description><pubDate>25 Feb 2026 15:19 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mfoy5dcwjc2d</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mfc24ex7wc2z</link><description>Whilst #data is great, it carries a non-trivial and increasing cost.  Insight from #Roku on how partition semantics is generating significant savings from the tech budget:&#xA;https://engineering.roku.com/reducing-storage-costs-at-petabyte-scale-partition-aware-data-retention-at-roku</description><pubDate>20 Feb 2026 11:49 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mfc24ex7wc2z</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mf7edqze7k2w</link><description>A timely reminder of what it means to do media planning properly.  Expensive to do when AI &amp; platform-led alternatives abound, but too expensive not to for brands that still want to be here in 20 years&#xA;#advertising #planning #CTV&#xA; &#xA;https://uk.themedialeader.com/beyond-the-numbers-has-media-planning-forgotten-the-consumer/</description><pubDate>19 Feb 2026 10:14 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mf7edqze7k2w</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mf4yvqulps2c</link><description>The Head of Content at #Roku talking to @thr.com about streaming content segmentation strategies, sports and originals  #CTV #AVOD  https://www.hollywoodreporter.com/business/business-news/roku-originals-fast-1236496272</description><pubDate>18 Feb 2026 11:44 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mf4yvqulps2c</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mf2cq2a73c2r</link><description>Great to see Akash from #Roku on stage at #StreamTVShow in April highlighting how designing for #CTV peronalisation facilitates content discovery and drives engagement &#xA;https://europe.streamtvshow.com/europestreamtvshowco/agenda</description><pubDate>17 Feb 2026 10:02 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mf2cq2a73c2r</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3meyd5c4mds2b</link><description>A good example of the 4-minute &#39;made for TV&#39; summary of your business for investors from #Roku CEO on @cnbc.com: &#xA;https://www.cnbc.com/video/2026/02/13/roku-jumps-on-earnings-from-growing-ad-subscription-business.html</description><pubDate>16 Feb 2026 15:04 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3meyd5c4mds2b</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3meqqay2wvc22</link><description>The full year 2025 results are in for #Roku, demonstrating the opportunity that exists for #CTV platforms</description><pubDate>13 Feb 2026 14:38 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3meqqay2wvc22</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mepr6jqnbk2v</link><description>This doesn&#39;t feel great #AI&#xA;https://www.bbc.co.uk/news/articles/c62dlvdq3e3o</description><pubDate>13 Feb 2026 05:22 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mepr6jqnbk2v</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3me4u6ts6ts2b</link><description>CEO of #BARB outlines the choices facing TV measurement in UK as Google effectively pulls some YouTube transparency #CTV #AVOD https://uk.themedialeader.com/choosing-the-future-of-tv-audience-measurement-barb/</description><pubDate>05 Feb 2026 16:55 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3me4u6ts6ts2b</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3me2fnojsrk2s</link><description>The #Muppets are back on #Disney+ in the UK and I&#39;m here for it: https://www.bbc.co.uk/news/articles/cjdjm7j0y52o</description><pubDate>04 Feb 2026 17:29 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3me2fnojsrk2s</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mdx5povsfk2x</link><description>Speaking at next week&#39;s &#39;See TV, Differently&#39; event with the Google Ad Manager team in London #CTV #AVOD #FAST</description><pubDate>03 Feb 2026 10:29 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mdx5povsfk2x</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mduwvum7a224</link><description>UK ad spend to surpass £50bn for the first time, with #CTV as the fastest-growing media: https://uk.themedialeader.com/uk-adspend-expected-to-surpass-50bn-for-first-time-in-2026/</description><pubDate>02 Feb 2026 13:22 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mduwvum7a224</guid></item><item><link>https://bsky.app/profile/mike-shaw.bsky.social/post/3mcujajbxy226</link><description>Recommend the #LightShed team&#39;s insight and coverage for anybody involved in #media/#CTV.  Latest release are their questions ahead of @netflix.com earnings this evening https://lightshedtmt.com/2026/01/20/13-questions-for-netflixs-q4-2025-earnings-tonight/</description><pubDate>20 Jan 2026 15:52 +0000</pubDate><guid isPermaLink="false">at://did:plc:4utkcjbe2jllfyr4464swcpy/app.bsky.feed.post/3mcujajbxy226</guid></item></channel></rss>