Assistant Professor of Marketing Columbia Business School Innovation & Technologyhttps://bsky.app/profile/melaniebrucks.bsky.socialhttps://bsky.app/profile/melaniebrucks.bsky.social/post/3m7o22hth722uLoved seeing GLITCHES in yesterday’s NYT crossword-- perfect timing for our new paper w/ Jacqueline Rifkin (co-first author) and Jeff Johnson, which examines how minor video-call glitches (even when no information is lost) meaningfully impact important decisions. (1/6)10 Dec 2025 21:49 +0000at://did:plc:5edcof4skcfo5xmlbh4atjdw/app.bsky.feed.post/3m7o22hth722uhttps://bsky.app/profile/melaniebrucks.bsky.social/post/3lnvhaxxvnk2sNew paper alert with Olivier Toubia! We show how prompt architecture introduces systematic error in LLM responses. 🧵Key findings from our study on prompt structure (and how to mitigate silent bias in your research):28 Apr 2025 19:00 +0000at://did:plc:5edcof4skcfo5xmlbh4atjdw/app.bsky.feed.post/3lnvhaxxvnk2s