coach to committed athletes. exploring possibility and potential through the lens of running. the best place to follow my work is here 👉🏻 https://themorningshakeout.com/https://bsky.app/profile/mariofraioli.comhttps://bsky.app/profile/mariofraioli.com/post/3mlvq65xg6224I had a great conversation with Tracksmith's Matt Taylor for my podcast this week. It’s a wide-ranging exchange about creativity, craft, entrepreneurship, and more that I’ve been waiting to have for a long time. I hope you enjoy it as much as I did. https://themorningshakeout.com/episode-251-matt-taylor-on-brand-building-storytelling-and-creative-expression/15 May 2026 16:16 +0000at://did:plc:67rivfpkacxrd3zftml4kcql/app.bsky.feed.post/3mlvq65xg6224https://bsky.app/profile/mariofraioli.com/post/3mlqt2kwnek2zI am more than a bit irked by how optimization culture has infiltrated running and the way we talk about the sport these days, so I wrote/ranted about it in my newsletter this week. https://themorningshakeout.substack.com/p/the-morning-shakeout-issue-54813 May 2026 17:24 +0000at://did:plc:67rivfpkacxrd3zftml4kcql/app.bsky.feed.post/3mlqt2kwnek2zhttps://bsky.app/profile/mariofraioli.com/post/3mlm3lghecs2t“We are living in the ultimate revenge of the nerds, driven by a crew of socially awkward tech bros who won’t stop until the society that they never quite fit into is obliterated.” https://www.theatlantic.com/ideas/2026/05/waymo-self-driving-cars/687119/?gift=j9r7avb6p-KY8zdjhsiSZ8rJUwcqGqpb8gH3Ret1KbM11 May 2026 20:13 +0000at://did:plc:67rivfpkacxrd3zftml4kcql/app.bsky.feed.post/3mlm3lghecs2thttps://bsky.app/profile/mariofraioli.com/post/3mfptwanj322mMy weekly newsletter is a real-time roundup of things I’m up to, thinking about, interested in, reading, watching, and/or listening to. It’s my hope that what I share makes you smile, think for a second, or reflect upon something you hadn’t considered. https://themorningshakeout.substack.com/p/the-morning-shakeout-issue-53725 Feb 2026 23:36 +0000at://did:plc:67rivfpkacxrd3zftml4kcql/app.bsky.feed.post/3mfptwanj322mhttps://bsky.app/profile/mariofraioli.com/post/3mbrusfdfac2uMeanwhile, a not insignificant number of the best XC runners in the world were denied visas for this weekend's world championships in Florida. [contains quote post or other embedded content]06 Jan 2026 21:16 +0000at://did:plc:67rivfpkacxrd3zftml4kcql/app.bsky.feed.post/3mbrusfdfac2uhttps://bsky.app/profile/mariofraioli.com/post/3m4oxl77ag22xThere’s a lot that makes the NYC Marathon so special, but from a competitive standpoint, it’s the race itself that separates it from the rest. Both of today’s finishes were evidence of that. Far more exciting than watching someone sit on a pacer for 30K and wondering if they can beat the clock.03 Nov 2025 02:22 +0000at://did:plc:67rivfpkacxrd3zftml4kcql/app.bsky.feed.post/3m4oxl77ag22xhttps://bsky.app/profile/mariofraioli.com/post/3m3v6cdof622uAnd while we're on the topic, why do the Chicago Marathon and other races in the Marathon Majors series continue to do business with Federico Rosa given the long list of high-profile athletes he’s represented that have failed doping tests? This is one of the biggest travesties in pro running today.23 Oct 2025 20:13 +0000at://did:plc:67rivfpkacxrd3zftml4kcql/app.bsky.feed.post/3m3v6cdof622uhttps://bsky.app/profile/mariofraioli.com/post/3m3v27ahjqs2uThe fact that Cheptngetich's WR will be allowed to stand is total bullshit. If you think she was clean in Chicago then I've got some oceanfront property in Kansas I'd like to sell you. [contains quote post or other embedded content]23 Oct 2025 19:00 +0000at://did:plc:67rivfpkacxrd3zftml4kcql/app.bsky.feed.post/3m3v27ahjqs2uhttps://bsky.app/profile/mariofraioli.com/post/3m3dl6ef2fk2oThis week: Some simple truths to find your footing when life's moving too fast, a podcast w/Steve Kerr on taking the game-winning shot, a couple thoughts on Chicago, and a lot more. Please comment and/or share if you’re so inclined. Thank you. 🙏🏻 https://themorningshakeout.substack.com/p/the-morning-shakeout-issue-51816 Oct 2025 20:15 +0000at://did:plc:67rivfpkacxrd3zftml4kcql/app.bsky.feed.post/3m3dl6ef2fk2ohttps://bsky.app/profile/mariofraioli.com/post/3lygcsqqric2piPhone Air is hilarious to me. I've never heard anyone complain that their current iPhone was too thick and I'd venture to guess most of the people who get this new one are gonna shove it in a case anyway to protect that ridiculous camera bump.09 Sep 2025 18:08 +0000at://did:plc:67rivfpkacxrd3zftml4kcql/app.bsky.feed.post/3lygcsqqric2phttps://bsky.app/profile/mariofraioli.com/post/3lwcigakxgk2zI feel this, Haha. [contains quote post or other embedded content]13 Aug 2025 18:47 +0000at://did:plc:67rivfpkacxrd3zftml4kcql/app.bsky.feed.post/3lwcigakxgk2zhttps://bsky.app/profile/mariofraioli.com/post/3luqgpqwtb22sRemembering Coach Vigil, Amanda Anisimova on reframing failure, a key long run for fall marathon training, and a lot more in this week's issue of the morning shakeout. Read it here: https://themorningshakeout.substack.com/p/the-morning-shakeout-issue-50624 Jul 2025 21:04 +0000at://did:plc:67rivfpkacxrd3zftml4kcql/app.bsky.feed.post/3luqgpqwtb22shttps://bsky.app/profile/mariofraioli.com/post/3luisnitlbs23Monday, man.21 Jul 2025 20:16 +0000at://did:plc:67rivfpkacxrd3zftml4kcql/app.bsky.feed.post/3luisnitlbs23https://bsky.app/profile/mariofraioli.com/post/3lta425ixt22eHmm, can’t help but wonder if meet organizers read this week’s issue of the morning shakeout.05 Jul 2025 15:45 +0000at://did:plc:67rivfpkacxrd3zftml4kcql/app.bsky.feed.post/3lta425ixt22e