Semblen flags manipulation techniques in news, political ads and government statements, sentence by sentence, and checks the claims. Every 2026 Senate ad, with the money behind it. semblen.comhttps://bsky.app/profile/semblen.bsky.socialhttps://bsky.app/profile/semblen.bsky.social/post/3mwtxk6ztpe23How a Maine Senate ad from Troy Jackson for Maine works on you: “before another maternity ward closes” is Appeal to Fear, making you afraid so you stop weighing the facts. Semblen found 9 techniques in the ad. https://semblen.com/races/me-senate?ref=bsky-p34#ad-rKALy8XRzgU #MESen #Midterms202601 Oct 2026 23:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwtxk6ztpe23https://bsky.app/profile/semblen.bsky.social/post/3mwtnid4ncj2eHow an Iowa Senate ad from NRSC works on you: “frivolous lawsuits” is Loaded Language, words picked for the feeling, not the facts. Semblen found 7 techniques in the ad. https://semblen.com/races/ia-senate?ref=bsky-p33#ad-_gUtQyB9u24 #IASen #Midterms2026 #PoliticalAds01 Oct 2026 20:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwtnid4ncj2ehttps://bsky.app/profile/semblen.bsky.social/post/3mwtdggmgc52wSomeone ran the Declaration of Independence through Semblen. It flagged the grievances (“plundered our seas, ravaged our Coasts”) but missed “the merciless Indian Savages”: 0.61, under our 0.80 cutoff. It is now a test case for the next model. https://semblen.com/analyze?ref=bsky-p32 #MediaLiteracy01 Oct 2026 17:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwtdggmgc52whttps://bsky.app/profile/semblen.bsky.social/post/3mwrh3az2an25How a Texas Senate ad from Texas PAC works on you: “Predators, traffickers, violent criminals” is Loaded Language, words picked for the feeling, not the facts. Semblen found 6 techniques in the ad. https://semblen.com/races/tx-senate?ref=bsky-p30#ad-2103071826973946 #TXSen #Midterms202630 Sep 2026 23:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwrh3az2an25https://bsky.app/profile/semblen.bsky.social/post/3mwr4zesefq2kThe White House: “President Trump at the United Nations: ‘While Others Have Talked, I Have Acted’”. Semblen found 16 techniques. Flag-Waving: wrapping a position in patriotism. https://semblen.com/government/2026-09-24-president-trump-at-the-united-nations-while-others-have-talk-e87818?ref=bsky-p2730 Sep 2026 20:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwr4zesefq2khttps://bsky.app/profile/semblen.bsky.social/post/3mwqsxk6v532fHow an Iowa Senate ad from Josh Turek for Iowa works on you: “MAGA opponent” is Name Calling, a label in place of an argument. Semblen found 9 techniques in the ad. https://semblen.com/races/ia-senate?ref=bsky-p21#ad-1661811545562633 #IASen #Midterms2026 #PoliticalAds30 Sep 2026 17:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwqsxk6v532fhttps://bsky.app/profile/semblen.bsky.social/post/3mwqivohjve2iTexas Senate: 98 ads so far, 49% use at least one manipulation technique. Biggest outside spender: TEXAS PAC, $37.1M for Paxton. Every ad, what each one does to you, and who's paying: https://semblen.com/races/tx-senate?ref=bsky-p20 #TXSen #Midterms2026 #PoliticalAds30 Sep 2026 14:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwqivohjve2ihttps://bsky.app/profile/semblen.bsky.social/post/3mwowmdvi272dOhio Senate: 139 ads so far, 41% use at least one manipulation technique. Biggest outside spender: SLF PAC, $31.3M against Brown. Every ad, what each one does to you, and who's paying: https://semblen.com/races/oh-senate?ref=bsky-p19 #OHSen #Midterms2026 #PoliticalAds29 Sep 2026 23:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwowmdvi272dhttps://bsky.app/profile/semblen.bsky.social/post/3mwoonbtuul2rDHS’s most-watched YouTube ad has 51.5M views, on a channel where videos usually get ~2,600. It opens “Thank you, President Donald J. Trump” and warns “we will hunt you down.” Our model found 5 manipulation techniques in it. What DHS spent, ad by ad: https://semblen.com/government/ads?ref=bsky-p5829 Sep 2026 20:37 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwoonbtuul2rhttps://bsky.app/profile/semblen.bsky.social/post/3mwomkhftuk2kNorth Carolina Senate: 60 ads so far, 62% use at least one manipulation technique. Biggest outside spender: SLF PAC, $28.3M against Cooper. Every ad, what each one does to you, and who's paying: https://semblen.com/races/nc-senate?ref=bsky-p18 #NCSen #Midterms2026 #PoliticalAds29 Sep 2026 20:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwomkhftuk2khttps://bsky.app/profile/semblen.bsky.social/post/3mwocimjdk22fNew Hampshire Senate: 102 ads so far, 57% use at least one manipulation technique. Biggest outside spender: WINSENATE, $6.2M against Sununu. Every ad, what each one does to you, and who's paying: https://semblen.com/races/nh-senate?ref=bsky-p17 #NHSen #Midterms2026 #PoliticalAds29 Sep 2026 17:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwocimjdk22fhttps://bsky.app/profile/semblen.bsky.social/post/3mwnygqupk52tNebraska Senate: 21 ads so far, 62% use at least one manipulation technique. Biggest outside spender: CORNHUSKER MAJORITY, $2.8M against Osborn. Every ad, what each one does to you, and who's paying: https://semblen.com/races/ne-senate?ref=bsky-p16 #NESen #Midterms2026 #PoliticalAds29 Sep 2026 14:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwnygqupk52thttps://bsky.app/profile/semblen.bsky.social/post/3mwmg5gf5fd2dMontana Senate: 140 ads so far, 51% use at least one manipulation technique. Biggest outside spender: INDEPENDENT PAC, $4.7M for Bodnar. Every ad, what each one does to you, and who's paying: https://semblen.com/races/mt-senate?ref=bsky-p15 #MTSen #Midterms2026 #PoliticalAds28 Sep 2026 23:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwmg5gf5fd2dhttps://bsky.app/profile/semblen.bsky.social/post/3mwm43poaaq2kMinnesota Senate: 131 ads so far, 61% use at least one manipulation technique. Biggest outside spender: NORTH STAR DAWN PAC, $6.2M against Flanagan. Every ad, what each one does to you, and who's paying: https://semblen.com/races/mn-senate?ref=bsky-p14 #MNSen #Midterms2026 #PoliticalAds28 Sep 2026 20:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwm43poaaq2khttps://bsky.app/profile/semblen.bsky.social/post/3mwlhxtlyg525Michigan Senate: 114 ads so far, 61% use at least one manipulation technique. Biggest outside spender: SLF PAC, $21.3M against El-Sayed. Every ad, what each one does to you, and who's paying: https://semblen.com/races/mi-senate?ref=bsky-p13 #MISen #Midterms2026 #PoliticalAds28 Sep 2026 14:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwlhxtlyg525https://bsky.app/profile/semblen.bsky.social/post/3mwjlmmqys723Maine Senate: 253 ads so far, 37% use at least one manipulation technique. Biggest outside spender: SLF PAC, $13.3M against Jackson. Every ad, what each one does to you, and who's paying: https://semblen.com/races/me-senate?ref=bsky #MESen #Midterms2026 #PoliticalAds27 Sep 2026 20:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwjlmmqys723https://bsky.app/profile/semblen.bsky.social/post/3mwjbkr427i22Kansas Senate: 71 ads so far, 52% use at least one manipulation technique. Biggest outside spender: PEOPLE OVER POLITICS ACTION FUND, $1.5M against Marshall. Every ad, what each one does to you, and who's paying: https://semblen.com/races/ks-senate?ref=bsky #KSSen #Midterms2026 #PoliticalAds27 Sep 2026 17:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwjbkr427i22https://bsky.app/profile/semblen.bsky.social/post/3mwixiw6geb2rIowa Senate: 155 ads so far, 47% use at least one manipulation technique. Biggest outside spender: SLF PAC, $13.3M against Turek. Every ad, what each one does to you, and who's paying: https://semblen.com/races/ia-senate?ref=bsky #IASen #Midterms2026 #PoliticalAds27 Sep 2026 14:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwixiw6geb2rhttps://bsky.app/profile/semblen.bsky.social/post/3mwhf7kvhdj2fGeorgia Senate: 66 ads so far, 59% use at least one manipulation technique. Biggest outside spender: SLF PAC, $5.9M against Ossoff. Every ad, what each one does to you, and who's paying: https://semblen.com/races/ga-senate?ref=bsky26 Sep 2026 23:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwhf7kvhdj2fhttps://bsky.app/profile/semblen.bsky.social/post/3mwh35pnw7j2kFlorida Senate: 53 ads so far, 55% use at least one manipulation technique. Biggest outside spender: STRONGER SAFER NATION, $2.7M against Nixon. Every ad, what each one does to you, and who's paying: https://semblen.com/races/fl-senate?ref=bsky26 Sep 2026 20:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwh35pnw7j2khttps://bsky.app/profile/semblen.bsky.social/post/3mwgr3tpci425Alaska Senate: 133 ads so far, 67% use at least one manipulation technique. Biggest outside spender: SLF PAC, $6.9M against Peltola. Every ad, what each one does to you, and who's paying: https://semblen.com/races/ak-senate?ref=bsky26 Sep 2026 17:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwgr3tpci425https://bsky.app/profile/semblen.bsky.social/post/3mwgiywhcqc23Americans for Prosperity Action has spent $47.7M in the Senate races. Its biggest donors are Koch Inc ($30M) and Stand Together ($20M). https://semblen.com/races?ref=bsky26 Sep 2026 14:35 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwgiywhcqc23https://bsky.app/profile/semblen.bsky.social/post/3mwekoryut223We list every PAC that forwarded $100K+ in earmarked donations to a Senate candidate. AIPAC PAC clears it for 12 candidates, J Street for 5. Susan Collins got $2.6M through AIPAC from 1,480 gifts. https://semblen.com/races/me-senate?ref=bsky25 Sep 2026 20:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwekoryut223https://bsky.app/profile/semblen.bsky.social/post/3mwdwl2sefw2iAIPAC is the biggest donor to United Democracy Project ($30M). UDP spent $20.1M against Abdul El-Sayed and $10.5M for Haley Stevens, his primary opponent, in Michigan. https://semblen.com/races/mi-senate?ref=bsky25 Sep 2026 14:00 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwdwl2sefw2ihttps://bsky.app/profile/semblen.bsky.social/post/3mwcdvndsvo22America PAC is basically Elon Musk. He gave 99.99% of its itemized money. It's spent $14M across 7 Senate races, $4.7M of it against Talarico in Texas. https://semblen.com/races/tx-senate?ref=bsky24 Sep 2026 22:53 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwcdvndsvo22https://bsky.app/profile/semblen.bsky.social/post/3mwcbdxxowv2xThe biggest outside spender in the Senate races is SLF PAC: $98.3M so far, nearly all of it against Democrats. Its biggest donor is One Nation at $70.7M. Who's paying for what, race by race: https://semblen.com/races/nc-senate?ref=bsky24 Sep 2026 22:07 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwcbdxxowv2xhttps://bsky.app/profile/semblen.bsky.social/post/3mwc2imuduo2pWe ran every ad in 14 competitive Senate races through Semblen. Half of them (713 of 1,433) use at least one manipulation technique. Loaded language is the most common. https://semblen.com/races?ref=bsky24 Sep 2026 20:04 +0000at://did:plc:6bcnbbkdj5btlwvldfvmkxus/app.bsky.feed.post/3mwc2imuduo2p