Teaching humans how to human online | Community Strategist | Here to help you find your freaks 🎪 | Pod Co-Host: The Business You Really Want and Clutter Free Academyhttps://bsky.app/profile/tonyakubo.bsky.socialhttps://bsky.app/profile/tonyakubo.bsky.social/post/3mlj54iwofn2lBefore Facebook ever existed, I was moderating the comments section of a community newspaper. Like many publications of the time we were enamored by the prospect of having real-time conversations with our readers.10 May 2026 16:03 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3mlj54iwofn2lhttps://bsky.app/profile/tonyakubo.bsky.social/post/3megwnf4uzp2tToday I’m beginning a public task study. For the next several days, I’ll be documenting what I’m actually working on. Not to optimize performance, but to observe patterns around task switching, decision-making, and cognitive load.09 Feb 2026 17:05 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3megwnf4uzp2thttps://bsky.app/profile/tonyakubo.bsky.social/post/3mdxue2h22k2yOne of my absolute favorite podcast conversations to date. I'm a total info junkie and science is one of my favorite rabbit holes to dive down. This conversation with Jeff, which explores the real-world benefits possible when inviting gamers to the problem-solving table. [contains quote post or other embedded content]03 Feb 2026 17:14 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3mdxue2h22k2yhttps://bsky.app/profile/tonyakubo.bsky.social/post/3lmz55gqlpn2pSmiling at 5:30 a.m. after a 3 a.m. strategy session because…community doesn’t build itself. We mapped member structure, designed onboarding, and made hitting milestones fun. Now debating: Is bean dip breakfast? And how many coffees until I'm human again? #OnlineCommunity17 Apr 2025 12:45 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3lmz55gqlpn2phttps://bsky.app/profile/tonyakubo.bsky.social/post/3lmmxbgd6wk2aSome trends are too much fun to skip...12 Apr 2025 16:28 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3lmmxbgd6wk2ahttps://bsky.app/profile/tonyakubo.bsky.social/post/3lmkr3p4y5r2qI just recorded the trailer for Find Your Freaks and I’m freaking out (in the best way). If you’ve ever felt like you don’t quite fit in... If you’ve ever built something because nothing else made sense... This show is for you. #FindYourFreaks #IndiePodcast #BelongingStartsHere11 Apr 2025 19:32 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3lmkr3p4y5r2qhttps://bsky.app/profile/tonyakubo.bsky.social/post/3lmacnsn4y52pWhat makes you weird? Not quirky. Not random. The real thing that sets you apart. 👇 I’m all ears.07 Apr 2025 15:47 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3lmacnsn4y52phttps://bsky.app/profile/tonyakubo.bsky.social/post/3ll67ii3pf42uIf “doing it right” feels wrong, you're not alone. 🎙️ Find Your Freaks is for the people building something bold, something better… their way. Trailer drops soon: findyourfreaks.com25 Mar 2025 02:20 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3ll67ii3pf42uhttps://bsky.app/profile/tonyakubo.bsky.social/post/3lkqo23nmm32sWant to instantly boost your profitability? Track your time. Here's why: https://everydayeffectiveness.com/podcast/achieve-maximum-profit-without-maxing-out/19 Mar 2025 17:03 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3lkqo23nmm32shttps://bsky.app/profile/tonyakubo.bsky.social/post/3lk4kerx5mc2tYou did the research, asked your audience, and built exactly what they said they wanted… so why isn’t it selling?11 Mar 2025 17:04 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3lk4kerx5mc2thttps://bsky.app/profile/tonyakubo.bsky.social/post/3ljxfcb4ns32tThese Authory stats show what makes social media interesting. Lay out thoughtful perspective on human-to-human connection? Meh. Mention recipes for watercress soup and kale soup on a podcast? Immediate interaction. Not viral but fun to observe.09 Mar 2025 15:50 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3ljxfcb4ns32thttps://bsky.app/profile/tonyakubo.bsky.social/post/3ljpxwl65bm2oWant a vibrant online community but worried about burnout? You CAN create spaces where your people feel seen, supported, and inspired without feeling chained to your screen. Listen here: https://www.buzzsprout.com/2423323/episodes/1674161606 Mar 2025 17:02 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3ljpxwl65bm2ohttps://bsky.app/profile/tonyakubo.bsky.social/post/3ljoemfwrof2pHaving built communities since before social media existed, I've learned something crucial: truly safe online spaces come from intentional leadership, not distant algorithmic enforcement.  https://www.tonyakubo.com/beyond-platform-policing-taking-ownership-of-our-online-communities/06 Mar 2025 01:44 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3ljoemfwrof2phttps://bsky.app/profile/tonyakubo.bsky.social/post/3ljn7ji5mqc2nHow I'm serving my audience this year: Writing thoughtful articles answering common questions about hiring community managers, managing online conflict, figuring out engagement rates and evaluating popular community platforms.05 Mar 2025 14:40 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3ljn7ji5mqc2nhttps://bsky.app/profile/tonyakubo.bsky.social/post/3ljlmxkry4s2jSick of social? Join me this week for a fireside chat and panel discussion with some of my favorite Playhouse experts! We'll discuss all the ways to grow your business independent of this platform and its competitors. Details: https://jointheplayhouse.com/events04 Mar 2025 23:35 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3ljlmxkry4s2jhttps://bsky.app/profile/tonyakubo.bsky.social/post/3lip5zmcix22lGwen Bortner and I are on The Playhouse Friends podcast today! Find out how I save $ by keeping my bougie kids OUT of the grocery store, my favorite emotional support beverages, and why I think people are fleeing oversized communities in favor of smaller spaces that feel safer and more honest.21 Feb 2025 15:53 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3lip5zmcix22lhttps://bsky.app/profile/tonyakubo.bsky.social/post/3ling7aohac2sAnother insight from Sprout Social's 2025 Social Index Report: 91% of people worldwide are still on Facebook in 2024. Wild, considering how many times we've all heard Facebook is dead! Lesson learned from 17+ years in community strategy: Watch what people DO, not what they SAY they'll do20 Feb 2025 23:14 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3ling7aohac2shttps://bsky.app/profile/tonyakubo.bsky.social/post/3lihtt22axm2sHere's a tidbit from Sprout Social's 2025 Social Index Report worth your attention: 73% of users will SWITCH to a competitor if a brand doesn’t respond to their social DMs (h/t @mattnavarra.com ).18 Feb 2025 18:02 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3lihtt22axm2shttps://bsky.app/profile/tonyakubo.bsky.social/post/3lifbfokejf2rWho says you have to disappear to rebrand your business? I'm doing mine in public, bringing my community along for the journey. Here's why (and how you can too) ➡️ https://www.tonyakubo.com/tonya-kubo-visual-identity/17 Feb 2025 17:27 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3lifbfokejf2rhttps://bsky.app/profile/tonyakubo.bsky.social/post/3lgcabt5lw22lA beautiful reminder... [contains quote post or other embedded content]22 Jan 2025 01:39 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3lgcabt5lw22lhttps://bsky.app/profile/tonyakubo.bsky.social/post/3lgc2tpt6g22wIf you're looking to move your community from Facebook, examine its true value first. How much revenue can you tie to it? And how much are you spending to earn that revenue?22 Jan 2025 00:01 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3lgc2tpt6g22whttps://bsky.app/profile/tonyakubo.bsky.social/post/3lgbq5z5zzs2iWhy do so many communities that leave Facebook end up going back? Two observations: 1. The drop-off difference is wild: • Facebook → anywhere else: ~50% loss • Other platforms → other platforms: ~15-20% 2. Facebook is already part of people's daily routine; new habits are hard to establish.21 Jan 2025 20:50 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3lgbq5z5zzs2ihttps://bsky.app/profile/tonyakubo.bsky.social/post/3lg4ceyprds2kSo happy to see #BookSky trending https://media.tenor.com/_dU4RbV51XMAAAAC/i-like-big-books-i-cannot-lie-i-like-big-books.gif?hh=420&ww=48019 Jan 2025 17:00 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3lg4ceyprds2khttps://bsky.app/profile/tonyakubo.bsky.social/post/3lg2s5ygjz223For the community leaders seeking alternatives to Facebook Groups, this guide offers 13 suggestions and factors to consider. https://www.tonyakubo.com/leaving-facebook-groups-and-taking-your-community-with-you-where-to-head-next-in-2025/19 Jan 2025 02:37 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3lg2s5ygjz223https://bsky.app/profile/tonyakubo.bsky.social/post/3lfpk2csr7q2oContext: Image of Zoom's AI summarizing a conversation between Brian and Abby while I was setting up the livestream for my FB group. Reality: Brian was bitten by a student at work. Abby was worried he'd get rabies. He was explaining how EMTs evaluated and treated the bite.14 Jan 2025 15:13 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3lfpk2csr7q2ohttps://bsky.app/profile/tonyakubo.bsky.social/post/3ld322z2qjk2bFirst Meta services go down. Now ChatGPT. Is this what my astrology friends mean when they tell me Mercury retrograde messes with tech?12 Dec 2024 00:43 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3ld322z2qjk2bhttps://bsky.app/profile/tonyakubo.bsky.social/post/3ld2e5gtm7c2iIs this where we go now when Meta is down? https://media.tenor.com/1wUGmJ7hXDEAAAAC/what-schitts.gif?hh=281&ww=49811 Dec 2024 18:11 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3ld2e5gtm7c2ihttps://bsky.app/profile/tonyakubo.bsky.social/post/3ld2dpelaux23Nine fewer videos than 2023, despite a 60-day test of Zoom Clips. My love of Loom is everlasting.11 Dec 2024 18:03 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3ld2dpelaux23https://bsky.app/profile/tonyakubo.bsky.social/post/3lcwfk4gwq22oToday, during a live call for Clutter Free Academy, every member said they thought they were the only ones who couldn't manage the stuff in their homes - until they joined the community and found 15K others just like them. I wonder how many other people in the world feel that kind of loneliness.10 Dec 2024 04:25 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3lcwfk4gwq22ohttps://bsky.app/profile/tonyakubo.bsky.social/post/3lcqdzvuhd2271/4 - This is a screenshot of a San Francisco Chronicle article listing all California laws taking effect in 2025. In my line of work, I get hired often to solve the issue of online membership churn.07 Dec 2024 18:42 +0000at://did:plc:6zfleegkeythwj4vnnryycj4/app.bsky.feed.post/3lcqdzvuhd227