@mike.buffer.com - Mike

14 Sep 2026 09:59 +0000

At some point, product marketing becomes about stewarding, not creating, the perception of your product. Ultimately, what people want to think about your product is up to them. Every product has it's strengths and it's weaknesses and thats ok.

18 Jul 2026 23:27 +0000

Went for 70mm film instead of waiting 2 months for imax digital.

07 Jul 2026 09:59 +0000

If you have a boychild aged somewhere between 4 and 7, you know that they have a curious mind and a penchant for violence. My 4 year old is particularly obsessed with how various animals would fare against each other in a duel to the death.

12 Jun 2026 09:59 +0000

New in @buffer.com

07 Jun 2026 21:00 +0000

We're live! Build your best ever rugby league XIII at 27-0.com.au. https://27-0.com.au

03 Jun 2026 09:59 +0000

New australian startup logo trend?

02 Jun 2026 09:59 +0000

Never thought I'd end up playing space invaders instead of working on a product newsletter but here we are... it was actually a nice little interruption!

01 Jun 2026 06:12 +0000

Time to rewatch Prometheus

27 May 2026 14:40 +0000

I made an anti-slop social media writing tool handwritten.au Features: ✏️ Writing constraints that help you write in your own voice 🚨 A slop detector that flags AI-isms 🎧 Music widget with focus tunes ✨ @buffer.com integration so you can schedule the finished post to Bluesky, LinkedIn and more https://handwritten.au/

26 May 2026 00:15 +0000

Constraints force you to write like a person. AI doesn't have any, which is why it all sounds the same.

18 May 2026 09:59 +0000

The key to marketing is doing interesting things first, then talking about those things. A lot of marketers get this backwards. They skip the doing and go straight to the talking. The doing is the marketing.

24 Feb 2026 08:59 +0000

If LLMs were NBA players

18 Feb 2026 03:02 +0000

Silicon Valley / growth marketers have apparently just discovered "taste", "storytelling", and "brand". Welcome to the bright side 🤝

09 Feb 2026 12:31 +0000

Interesting that both Anthropic and OpenAI used their Super Bowl ad spots to reposition rather than reinforce position. Anthropic is known for professional tooling but their ad targets consumer use cases. OpenAI is known for consumer use cases but their ad targets developers.

03 Feb 2026 00:43 +0000

Giannis is a HOF, once in a generation type player. Bulls should give up anything and everything to get him. Bulls fans saying they won't give up Matas in a deal are out of their minds. He's a great prospect but the likelyhood of him approaching anywhere near Giannis' value is < 5%.

27 Jan 2026 11:53 +0000

I created a little app that gives you film score recommendation based on your taste. It's called ScoreScout: https://booplet.com/@ecksteinmk/mgLuV4Wi3/

01 Jan 2026 10:56 +0000

HNY!

20 Dec 2025 11:00 +0000

Welcome to Customer Experience Island... 🏝️ Alliances were formed. Changelogs were built. Not everyone made it out. (It's the last full week of the year at Buffer which means it's CX Week. This is where cross-functional teams play Santa and ship gifts to our users.)

15 Dec 2025 02:57 +0000

A gentle reminder to check on your pre-scheduled posts and pause your queue if necessary.

10 Dec 2025 01:10 +0000

Do product marketers over-index on launches? We obsess over them, yet they're only a small slice of go-to-market. Creating a launch "moment" organically is getting harder. You're competing with engagement bait, algorithms, and the broader news cycle.

09 Dec 2025 08:59 +0000

103.5 million social posts have been posted via Buffer this year so far. We run all sorts of analysis on these posts but this is the most important BY FAR 🤓 📊 The top emoji appeared in more than 9 million posts. Can you guess which one it is?

24 Nov 2025 08:59 +0000

Great marketing is earned. You have to DO interesting, memorable things, consistently. You can't predict when you're going to own the moment, when you'll command attention. You can't summon it out of thin air.

17 Nov 2025 23:55 +0000

This is one of the more "controversial" new features in @buffer.com The Comment Score™️

30 Oct 2025 01:50 +0000

Fun little Halloween treat in @buffer.com today! (We finally shipped Dark Mode - 352 user votes later!)

27 Oct 2025 04:08 +0000

I switched from ChatGPT to Claude this week. Not because of product capabilities but because my values are more aligned with Anthropic than OpenAI. OpenAI has repeatedly said one thing and done another. Anthropic has been mostly consistent in their messaging.