We’re a team of writers and analysts bringing you rich, informed use cases, analysis and opinion about enterprise technology, with the informed buyer in mind. Visit us at www.diginomica.comhttps://bsky.app/profile/diginomica.comhttps://bsky.app/profile/diginomica.com/post/3mugsa6ak6k23Rumours of SaaS's death have been greatly exaggerated - and @jon.diginomica.com has the receipts. Plus tokenomics, prompt injection woes, and a whiff for the "you don't really own anything" pile. Fresh enterprise hits & misses this week: bit.ly/3UQe1p301 Sep 2026 06:29 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mugsa6ak6k23https://bsky.app/profile/diginomica.com/post/3mrpftyj36c2zCheck out today’s 3 part report on AI’s energy crisis28 Jul 2026 12:26 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mrpftyj36c2zhttps://bsky.app/profile/diginomica.com/post/3mrd2edlxys2vHow Delphi Group is using its COVID experience to predict future epidemics via the cloud
 bit.ly/4wopc6k https://bit.ly/4wopc6k23 Jul 2026 14:29 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mrd2edlxys2vhttps://bsky.app/profile/diginomica.com/post/3mpyhs6jksc2sAI search models are heavily favoring beauty brands with established authority, according to new data from Foundation. What does this mean for the future of beauty marketing? Stuart Lauchlan breaks down the report and examines L'Oreal’s AI roadmap 👇 bit.ly/4wmyMGj06 Jul 2026 16:05 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mpyhs6jksc2shttps://bsky.app/profile/diginomica.com/post/3mpyhlu4gak2dFrom their user research team, to managers, designers and analysts, Bloom & Wild is making great use of data in understanding the customer journey. Lottie Linter, Head of Product Analytics takes us through their strategy, as Stuart Lauchlan explains: bit.ly/4ydXhYf06 Jul 2026 16:01 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mpyhlu4gak2dhttps://bsky.app/profile/diginomica.com/post/3moiygm5jss2xDiagnosed late, doubted often, and asked to mask their way through. Cath Everett shares the experiences of neurodivergent women in tech on the day-to-day behind the corporate inclusion comms. bit.ly/43z4i7R17 Jun 2026 18:55 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3moiygm5jss2xhttps://bsky.app/profile/diginomica.com/post/3moiyfa7njs2xTwo-thirds of people use AI. Fewer than half trust it. The undo button gave a generation of users permission to try. AI needs the same - explainable, reviewable, correctable. @workday.com 's Laila Almounaier on earning AI trust, not just deploying it - bit.ly/49ZaERE17 Jun 2026 18:54 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3moiyfa7njs2xhttps://bsky.app/profile/diginomica.com/post/3moiydruni22xIntelligence is becoming a commodity. Every enterprise can access frontier models. So what's the actual differentiator? Rudy Kuhn at Celonis has the answer. Worth a read if you've been wondering why so many enterprise AI pilots stall before production: bit.ly/4xpDPam17 Jun 2026 18:53 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3moiydruni22xhttps://bsky.app/profile/diginomica.com/post/3moiyawjsa22xHear from Google Cloud's Maureen Costello about why building relationships with your team is always worth the time, even when your time is scarce. By Madeline Bennett - bit.ly/4xwIMOC17 Jun 2026 18:51 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3moiyawjsa22xhttps://bsky.app/profile/diginomica.com/post/3moiy7txsms2xWhere does Analyst Relations get stuck? In legacy events. @jon.diginomica.com pinged the sharpest enterprise analysts — Liz Miller, Josh Greenbaum, Tim Crawford — on what makes an analyst event land or flop. Featuring diginomica's own independent research. bit.ly/4er8wmT17 Jun 2026 18:51 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3moiy7txsms2xhttps://bsky.app/profile/diginomica.com/post/3moiy4ubelc2xThere's a gap that observability and audit logs can't close on their own. @alyx.diginomica.com on how open source workflow project Dapr's 1.18 release offers new capabilities that give security teams tamper-evident proof of what AI agents and distributed workflows actually did: bit.ly/4vnltpg17 Jun 2026 18:49 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3moiy4ubelc2xhttps://bsky.app/profile/diginomica.com/post/3moiy2ucwas2xAn early adopter of Agentforce, travel company Engine has been experimenting with the technology across both customer and employee experience for some time. Ian Thomas shares a recent keynote discussion from TDX in San Francisco highlighting its success. bit.ly/4xwLNP217 Jun 2026 18:48 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3moiy2ucwas2xhttps://bsky.app/profile/diginomica.com/post/3mo3vzljyuc2ePaula Goldman has been Chief Ethical and Humane Use Officer at Salesforce since before gen AI blasted ethical concerns into mainstream attention. Stuart Lauchlan caught up with her recently to discuss the challenges she's had to navigate more recently: bit.ly/4fLM8qR12 Jun 2026 14:07 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mo3vzljyuc2ehttps://bsky.app/profile/diginomica.com/post/3mo2mtsxsm22dOne bad Apple, says the DMA. Apple rebuilt Siri from scratch. It sounds impressive. Europeans aren't getting it — because the EU said no to every proposal Apple made to comply with the DMA. Stuart Lauchlan on who will actually lose - bit.ly/3S3kb3V #EURegulation #AI12 Jun 2026 01:50 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mo2mtsxsm22dhttps://bsky.app/profile/diginomica.com/post/3mo2msygsn22dAnalysis from @brianssommer.bsky.social on Hyland's vertical AI agent push – and why their regulated industry focus might be their biggest competitive edge. https://diginomica.com/getting-know-hyland-taking-ubiquitous-noise-and-complexity12 Jun 2026 01:50 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mo2msygsn22dhttps://bsky.app/profile/diginomica.com/post/3mo2mrjb43k2dAt London Tech Week, Prince William launched a Salesforce-backed data lab to prevent homelessness across the UK. Madeline Bennett has the story: bit.ly/4eEpShi12 Jun 2026 01:49 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mo2mrjb43k2dhttps://bsky.app/profile/diginomica.com/post/3mnucdz2jgc2x@jon.diginomica.com’s hits and misses: can AI fix what ails Marketers and turn them into Makers? Bain & Co have a wake-up call on the ROI of AI. Event season rolls on with our coverage from Salesforce, Snowflake, Cisco, OutSystems, and whiffs stinkier than a Hitchcockian red herring: bit.ly/4edwguP09 Jun 2026 13:26 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mnucdz2jgc2xhttps://bsky.app/profile/diginomica.com/post/3mnsghyyshc23At #SalesforceConnections we heard why Distributed Marketing is proving a good investment for Financial Services firm Edwards Jones, one of the largest financial advisory networks in North America. Stuart Lauchlan explains: bit.ly/4eaHXCe08 Jun 2026 19:35 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mnsghyyshc23https://bsky.app/profile/diginomica.com/post/3mnsgcdhjxs2qAt Hyatt Hotels, CEO Mark Hoplamazian believes talent becomes even more powerful when paired with the right technology. Stuart Lauchlan on the positive impact of humans and AI working in tandem at the multinational hospitality company: bit.ly/4vEack408 Jun 2026 19:32 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mnsgcdhjxs2qhttps://bsky.app/profile/diginomica.com/post/3mnkqygpjcs24Here's Stuart Lauchlan with news from this week that didn't quite make the cut for full analysis, but still deserves an airing. We bring you a Veeva vs Salesforce update, GAP touches on tech, and Donald Trump has advice on the futility of buying tech: bit.ly/4e7qx9M05 Jun 2026 18:22 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mnkqygpjcs24https://bsky.app/profile/diginomica.com/post/3mnkqxbzxm224Plans to axe nearly a quarter of the workforce by 2028 were already known. But Dutch banking giant ABN AMRO's CEO wishes the bank was going further and faster with the AI rollout. Get Stuart Lauchlan’s take: bit.ly/4uhy0Jo05 Jun 2026 18:21 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mnkqxbzxm224https://bsky.app/profile/diginomica.com/post/3mnkqwdx24s24Think you have more time to prepare for genAI and agentic AI because you manage physical buildings and assets rather than office workflows? Think again. But help is at hand. Katy Ring spoke with Aron England at Accruent to hear how it’s helping customers be prepare for the agentic era bit.ly/4e6ebyu05 Jun 2026 18:20 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mnkqwdx24s24https://bsky.app/profile/diginomica.com/post/3mnkqsshtv224How closely should product developers work with teams that look after implementation, service, support and customer success? Where does the role of FDEs fit in the product lifecycle? Phil Wainewright spoke to Cathie Hall, IFS Chief Product & Customer Officer about its unified approach bit.ly/4xglJru05 Jun 2026 18:18 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mnkqsshtv224https://bsky.app/profile/diginomica.com/post/3mnikpyqjqc2s#EpicorInsights2026 was another "ERP at a crossroads" show, says @jon.diginomica.com. The agentic ERP keynote was the forward bet, but - he wondered - where do customers land? Here's his show review, informed by his sit downs with customers TASi Measurement and Tilton: bit.ly/4uewvM304 Jun 2026 21:24 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mnikpyqjqc2shttps://bsky.app/profile/diginomica.com/post/3mniko37xls2sOnce empty office space is being snapped up in London, in a way that no-one would have dreamt of five years ago when COVID drove abandonment of the workplace. Stuart Lauchlan investigates how the capital city's business real estate is benefiting from the AI boom: bit.ly/4uLZRSS04 Jun 2026 21:23 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mniko37xls2shttps://bsky.app/profile/diginomica.com/post/3mnikmlegsk2sEnterprise AI is still stuck at experimentation – but when @alyx.diginomica.com caught up with Valiantys Chief AI Officer Nathan Chantrenne they discussed the firm's partnership with enterprise AI platform Glean, vanity KPIs, and why most enterprise AI pilots never escape the lab: bit.ly/4dWlHMo04 Jun 2026 21:22 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mnikmlegsk2shttps://bsky.app/profile/diginomica.com/post/3mnikgxmt2c2sIn this final instalment, Salesforce's Vala Afshar, Henry King, and Dr David Bray take a look at AI and the new value equation, The 7Rs of the Hands Ready phase, and a model that describes the journey a little more accurately: bit.ly/4ugKroL04 Jun 2026 21:19 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mnikgxmt2c2shttps://bsky.app/profile/diginomica.com/post/3mnikfz6dhc2sAt #SalesforceConnections 2026 Day One @jon.diginomica.com’s standout session was: commerce brands, it's time to up your GEO game. More on this and his take on whether "Marketing Makers" can utilize AI agents to create at scale: bit.ly/4uPK9WW04 Jun 2026 21:19 +0000at://did:plc:ag4xhrkbeh6dmda4vlwusayd/app.bsky.feed.post/3mnikfz6dhc2s