cmo at identity.digital and name.com | racsterls.bio | served time as the head of product marketing at instagram and twitter https://bsky.app/profile/racsterls.biohttps://bsky.app/profile/racsterls.bio/post/3lvoam3ovnc23The startup world is quietly abandoning .com domains, and the data is fascinating. We analyzed 4,000+ YCombinator & Techstars startups and found: 85% of .ai/.pro/.global startups got their exact brand match. Startups aren't compromising. The old "you need .com to be credible" rule? Dead. [contains quote post or other embedded content]05 Aug 2025 17:34 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lvoam3ovnc23https://bsky.app/profile/racsterls.bio/post/3lpmc62nkzs2dThere are over 7,000 global languages but only a handful are represented on the internet. It is crucial that everyone should be able to navigate the internet in their own language. CODI is on a path to make this vision a reality. Give us a follow for more info 👇 #UADay2025 #Internet4All [contains quote post or other embedded content]20 May 2025 14:26 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lpmc62nkzs2dhttps://bsky.app/profile/racsterls.bio/post/3llrifxfkrk2oAs social media platforms evolve with stricter content moderation and shifting algorithms, creators will find it increasingly difficult to reach their ideal audiences. I say more about the power of developing your own #website and investing in a personal #domain in here 👇 [contains quote post or other embedded content]01 Apr 2025 18:20 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3llrifxfkrk2ohttps://bsky.app/profile/racsterls.bio/post/3lgipdmjwzs2iThere’s almost too much news to process this week so I keep reminding myself of this one fact: There are two parts of #FAFO. If we don’t experience the find out part we’ll never stop fucking around.24 Jan 2025 15:24 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lgipdmjwzs2ihttps://bsky.app/profile/racsterls.bio/post/3lft2z6pv2s23As social media platforms evolve with stricter content moderation and shifting algorithms, brands, businesses and the growing creator economy will find it increasingly difficult to reach their ideal audiences. It’s time to invest in #websites again 🤓 [contains quote post or other embedded content]16 Jan 2025 00:54 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lft2z6pv2s23https://bsky.app/profile/racsterls.bio/post/3lfdco3q3ok2fBack in 2016, I lost my home to a house fire. It was an isolated incident and not part of a tragedy like what's unfolding down in LA. In my process to rebuild, I assembled information that some may find valuable right now. I posted recommendations on threads - you can find them here: https://www.threads.net/@racsterls/post/DEnV-LoSKai?xmt=AQGz2Kku3dSICvZ39yVcJr1b4-8YKKcYM5NA6XC2knWG3g09 Jan 2025 18:29 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lfdco3q3ok2fhttps://bsky.app/profile/racsterls.bio/post/3ldo46ouesk2qI think society is too jaded for Superman. But we’ll show up for Krypto. [contains quote post or other embedded content]19 Dec 2024 14:42 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3ldo46ouesk2qhttps://bsky.app/profile/racsterls.bio/post/3ldcrq3qquk2eAlgorithms are wild: My Bluesky is all Trump/Elon are evil hot takes My IG is clips of Gayle King’s surprise birthday at my sister’s restaurant And my Threads is wall to wall coverage of the Scotts Valley tornado15 Dec 2024 02:35 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3ldcrq3qquk2ehttps://bsky.app/profile/racsterls.bio/post/3ld7uw3vyus2fThe bifurcation of social means it’s crucial for content creators to be thoughtful about what they post - and where they post it. And more importantly, it’s important to invest in a website you own to curate all of that content [contains quote post or other embedded content]13 Dec 2024 22:54 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3ld7uw3vyus2fhttps://bsky.app/profile/racsterls.bio/post/3ld2kh3mti22mThoughts and prayers to all the people who had to login to X to confirm Instagram and Threads are down11 Dec 2024 20:04 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3ld2kh3mti22mhttps://bsky.app/profile/racsterls.bio/post/3lcoptkvwxc2dI said words. @venturebeat.com published them. [contains quote post or other embedded content]07 Dec 2024 03:08 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lcoptkvwxc2dhttps://bsky.app/profile/racsterls.bio/post/3lclwo7zly22bSomeone took the tsunami warning too seriously06 Dec 2024 00:33 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lclwo7zly22bhttps://bsky.app/profile/racsterls.bio/post/3lclofr7mzs2fWas that rumble this morning an earthquake or the news dropping that we've partnered with LinkedIn?!!! If you're a LinkedIn Premium member, please check your inboxes for details [contains quote post or other embedded content]05 Dec 2024 22:05 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lclofr7mzs2fhttps://bsky.app/profile/racsterls.bio/post/3lclgbuurfc2cFeels like the right time to remind y'all of this dystopian gem from 2015 https://www.newyorker.com/magazine/2015/07/20/the-really-big-one05 Dec 2024 19:39 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lclgbuurfc2chttps://bsky.app/profile/racsterls.bio/post/3lcl4y4nh5c2pugh just googling years of lead and realizing yup that sounds about right05 Dec 2024 16:53 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lcl4y4nh5c2phttps://bsky.app/profile/racsterls.bio/post/3lcl4ujzdb22pTruly fascinating conclusion about the reduction of visibility at X [contains quote post or other embedded content]05 Dec 2024 16:51 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lcl4ujzdb22phttps://bsky.app/profile/racsterls.bio/post/3lca2u6ogns2oI’m sad to report the new Twitter is not Bluesky. It’s the Citizen app chat during a police standoff in West Hollywood01 Dec 2024 07:16 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lca2u6ogns2ohttps://bsky.app/profile/racsterls.bio/post/3lbzuy2hwf22sIf you find yourself hiding from a belligerent uncle this Thanksgiving, use this time to add a custom #domain to your Bluesky profile. Instructions are here https://www.name.com/blog/how-to-set-up-custom-domain-on-bluesky28 Nov 2024 20:14 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lbzuy2hwf22shttps://bsky.app/profile/racsterls.bio/post/3lbzulh244s2sI chose violence28 Nov 2024 20:07 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lbzulh244s2shttps://bsky.app/profile/racsterls.bio/post/3lbxxolftrk2aMade it from the Bay Area to LA in 6 hours flat the Wednesday before Thanksgiving ask me anything28 Nov 2024 01:57 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lbxxolftrk2ahttps://bsky.app/profile/racsterls.bio/post/3lbuyx4ipm22oGently bumping this to the top of your timelines: The @name.com team is offering domain deals and a super simple integration to use that domain as your Bluesky handle 👇🏼 [contains quote post or other embedded content]26 Nov 2024 21:42 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lbuyx4ipm22ohttps://bsky.app/profile/racsterls.bio/post/3lbpm7cotk22sOn threads every post is #Wicked is a tale about a man who gaslights an entire land into believing a woman with different skin color is the enemy because she reveals his plot to strip away the rights of a group and I’m thinking maybe things would be different if this movie was released in October24 Nov 2024 18:11 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lbpm7cotk22shttps://bsky.app/profile/racsterls.bio/post/3lbn3iyb5ak2jUgh - torture23 Nov 2024 18:07 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lbn3iyb5ak2jhttps://bsky.app/profile/racsterls.bio/post/3lbkthtb3w22aI now need to know everything that caused this error22 Nov 2024 20:37 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lbkthtb3w22ahttps://bsky.app/profile/racsterls.bio/post/3lbkqrsp4uk25I wrote about how #domains owned and managed by individual users, provide agency to the individual to #verify their identity across the social internet. This is a departure from the historically opaque approach of verification on legacy social media. You can read more here: bit.ly/40YOxa1 [contains quote post or other embedded content]22 Nov 2024 19:49 +0000at://did:plc:ag6fv47u2v2ququdjzbpsofq/app.bsky.feed.post/3lbkqrsp4uk25