Strategic communications agency for the media, advertising and tech industries. https://linktr.ee/bluestripe.grouphttps://bsky.app/profile/bluestripegroup.bsky.socialhttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lxhnkaxxxs2vData is what gives stories the edge. In our latest blog, Associate Director Jennie Sheldon explains how research and data give brands the credibility to cut through, turning numbers into stories that spark conversation and build authority. http://www.bluestripe.co.uk/behind-the-stripes/turning-data-into-headlines28 Aug 2025 13:28 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lxhnkaxxxs2vhttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lwvsukwpek2gGetting great media coverage in one market and want to take this success global? Our latest blog post by Associate Director - Head of Tech Practice Zoe, explains that when planning your global PR strategy, it's best to consider localisation and regionalisation. http://www.bluestripe.co.uk/behind-the-stripes/why-global-media-coverage-matters21 Aug 2025 11:15 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lwvsukwpek2ghttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lwgpjqomuc2yIt's time to learn more about Nell Martin, another of our PR Senior Account Managers here at Bluestripe! She talks about everything from shaping client strategies and mentoring junior colleagues to experimenting with the latest media and tech trends. https://www.bluestripe.co.uk/behind-the-stripes/meettheteam-nellmartin15 Aug 2025 11:05 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lwgpjqomuc2yhttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lvstxfiyk22m📞 “I had a great conversation with a PR the other day. A conversation. On a phone.” Not a Zoom. Not an email. A real, human chat, and it reminded Justin Pearse exactly what we’re in danger of losing. http://www.bluestripe.co.uk/behind-the-stripes/pr-people-pick-up-that-phone07 Aug 2025 13:31 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lvstxfiyk22mhttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lvdigdjo422kNext up in our Meet the Team series on the Bluestripe blog is Nkechi Agu, one of our PR Senior Account Managers, who is well-known in the office for her creativity and love of karaoke 🎤 https://www.bluestripe.co.uk/behind-the-stripes/meettheteam-nkechiagu01 Aug 2025 10:55 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lvdigdjo422khttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lupnb4jyc22hAre events still worth it? We think so, but only if you pick the right ones 🎤 In our experience, nothing beats the power of showing up in person, as Becca Carles argues on the blog this week. https://www.bluestripe.co.uk/behind-the-stripes/are-events-still-worth-it24 Jul 2025 13:28 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lupnb4jyc22hhttps://bsky.app/profile/bluestripegroup.bsky.social/post/3ltlzkzm6es2k✨ Still buzzing from MAD//Fest 2025? We sure are! From bold brand activations to inspiring talks (and quite a few spontaneous courtyard catch-ups), we’ve rounded up our highlights and hot takes in our latest blog post. https://www.bluestripe.co.uk/behind-the-stripes/mad/fest-2025-our-takeaways10 Jul 2025 09:33 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3ltlzkzm6es2khttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lt2kfed3ac2yIn NDA Editor Michael Feeley's new blog post, he's looking at the most daunting prospect for many - writing content. Before putting pen to paper (or fingers to keyboard), there are three key questions every brand should ask: 👥 Audience 🎯 Relevance 🚀 Outcome http://www.bluestripe.co.uk/behind-the-stripes/5-questions-to-help-you-write03 Jul 2025 10:46 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lt2kfed3ac2yhttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lsjavzl4kc2eWas Cannes 2025 the Festival of Accountability? Detailing his first time on the Croisette in our latest blog post, Joe Campbell found that while AI dominated the discourse, it was refreshingly framed through the lens of value, control, and trust. https://www.bluestripe.co.uk/behind-the-stripes/cannes-2025-festival-of-accountability26 Jun 2025 13:41 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lsjavzl4kc2ehttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lrxpcn2hps2bAE Fatima discusses why it’s important to cultivate strong, genuine relationships with journalists at every level. The focus is on building trust, fostering collaboration, and showcasing exciting storytelling 📝 https://www.bluestripe.co.uk/behind-the-stripes/importance-of-building-relations-with-journalists19 Jun 2025 14:11 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lrxpcn2hps2bhttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lria5rn26s2pSXSW has officially made it to London – and what a debut! Andy Oakes and Rebecca Carles were on the ground and loved the: ✨ A fresh, diverse audience 🎤 A rich mix of voices and topics 🌍 A slower, more immersive vibe than the usual trade shows https://www.bluestripe.co.uk/behind-the-stripes/thefirstsxswlondon13 Jun 2025 10:30 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lria5rn26s2phttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lqupmz6szk22Cannes is almost upon us, so it's time to get prepared. Having gone for the first time last year, SAM Nell Martin shares her top tips for first-timers with just over a week to go🌴 https://www.bluestripe.co.uk/behind-the-stripes/how-to-prepare-for-your-first-cannes-lions05 Jun 2025 16:13 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lqupmz6szk22https://bsky.app/profile/bluestripegroup.bsky.social/post/3lqcsxxhfy22eIn PR, the answer isn’t one or the other - it’s both says AE Paige! Striking the right balance between quality and quantity means digging deeper with meaningful metrics, blending data with insight, and going beyond surface-level wins. https://www.bluestripe.co.uk/behind-the-stripes/the-balance-between-quality-and-quantity-in-pr29 May 2025 13:25 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lqcsxxhfy22ehttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lprcxk226c2eIn our new Meet the Team series, we’re shining a spotlight on the talented minds behind the scenes at Bluestripe 🌟 First up: Lucy Figiel, one of our brilliant Associate Directors 🦓 Find out why she wants to have Justin Pearse's job for the day👇 http://www.bluestripe.co.uk/behind-the-stripes/meettheteam-lucyfigiel22 May 2025 14:23 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lprcxk226c2ehttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lpo5px4y4c2sCo-founders Lydia Oakes and Andy Oakes recently headed over to Miami for this year's POSSIBLE and what an event it was! Lydia has shared her thoughts on the week and why POSSIBLE has become a must-attend event for anyone in the adtech and media landscape. https://www.bluestripe.co.uk/behind-the-stripes/possible-2025-was-an-absolute-blast21 May 2025 08:12 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lpo5px4y4c2shttps://bsky.app/profile/bluestripegroup.bsky.social/post/3loo3r5tdi22yThe Bluestripe PR team headed over to Adwanted’s Future of Brands and Future of Audio and Entertainment last week! From exciting meetings on the ground to learning about everything from retail media to video podcasts, it was another standout event🎤 https://www.bluestripe.co.uk/behind-the-stripes/the-future-of-brands-audio-entertainment08 May 2025 14:11 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3loo3r5tdi22yhttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lo3xeygt322ySpeaking on stage for the first time can feel scary, but the results are always brilliant 🎤 Justin Pearse discusses the need to promote authentic voices and invest in people to develop their speaking skills 💡 https://www.bluestripe.co.uk/behind-the-stripes/why-its-time-to-get-your-staff-on-stage01 May 2025 09:05 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lo3xeygt322yhttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lnnhdhnw6k2lPeople often question where thought leaders get their ideas from, and the answer is not as complex as you may think 💡 This week on the blog, Michael Feeley discusses the approaches that senior business executives have at their disposal when seeking inspiration. https://www.bluestripe.co.uk/behind-the-stripes/how-to-become-a-thought-leader25 Apr 2025 14:41 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lnnhdhnw6k2lhttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lmywle2fsk2mIn B2B PR, creativity isn’t about gimmicks, it’s about bold but also well-researched ideas. In our latest blog post, PR SAM Joe reflects on the Three Cs behind pitches that will actually move the needle. 🎯 Context, 🛠️ Customisation, 🔍 Clarity https://www.bluestripe.co.uk/behind-the-stripes/context-customisation-clarity17 Apr 2025 10:47 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lmywle2fsk2mhttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lmhpwndvm22rTeam Bluestripe 🦓 headed down to Advertising Week Europe last week, and what a time we had! On the blog this week, the team have compiled some of the top moments and key takeaways from one of the standout events of the year 🎤 https://www.bluestripe.co.uk/behind-the-stripes/advertising-week-europe-our-takeaways10 Apr 2025 14:33 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lmhpwndvm22rhttps://bsky.app/profile/bluestripegroup.bsky.social/post/3llw3pe2jqk2g⚡ Is B2B PR the Formula One of communications? ⚡ After a weekend watching the Chinese Grand Prix (thanks to a new obsession with Drive to Survive), Associate Director Lucy couldn’t help but notice the similarities between F1 and B2B PR. https://www.bluestripe.co.uk/behind-the-stripes/how-b2b-pr-is-like-formula-one-racing03 Apr 2025 14:16 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3llw3pe2jqk2ghttps://bsky.app/profile/bluestripegroup.bsky.social/post/3llnwung5k22nChoosing the right PR agency can make or break your brand. Don't waste budget on the wrong fit! Lydia Oakes has explored the key factors to consider, from defining your goals to measuring success. https://www.bluestripe.co.uk/behind-the-stripes/how-to-pick-the-right-pr-agency-for-your-business31 Mar 2025 08:28 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3llnwung5k22nhttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lkuyflpw7s2dIn the fast-paced world of B2B PR, staying ahead of trends and managing communication strategies is challenging. On the blog this week, Sarah Shaw, Associate Director, Head of Media Practice, examines the need to balance automation with creativity and integrity. http://www.bluestripe.co.uk/behind-the-stripes/ai-in-b2b-pr21 Mar 2025 10:19 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lkuyflpw7s2dhttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lkbbjwn5ac2j💜 Last week, Partnerships Executive, Layla Wood, attended her first IWD Lunch with Bluestripe. In our latest blog edition, she shares her perspective as an industry newcomer, the words that resonated with her, and why hope is a key driver in accelerating action. https://www.bluestripe.co.uk/behind-the-stripes/a-seat-at-the-table13 Mar 2025 14:09 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lkbbjwn5ac2jhttps://bsky.app/profile/bluestripegroup.bsky.social/post/3ljrrzrtizc2bWe’ve been busy attending events throughout the last few weeks! @andyoakes.bsky.social, CEO and co-founder of Bluestripe Group, looks back on a successful couple of days in Manchester at MAD//UpNorth last week. https://www.bluestripe.co.uk/behind-the-stripes/mad-upnorth07 Mar 2025 10:22 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3ljrrzrtizc2bhttps://bsky.app/profile/bluestripegroup.bsky.social/post/3lj64kuudgk2e2025 has got off to a flying start – we've been up in Manchester this week at MAD//Fest UpNorth, while working on exciting client projects back in London. Our 2024 was just as eventful, so here's a look back at a year of connections, impact, and innovation. https://www.bluestripe.co.uk/behind-the-stripes/2024-at-bluestripe27 Feb 2025 14:37 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lj64kuudgk2ehttps://bsky.app/profile/bluestripegroup.bsky.social/post/3liyz6is3ks2fSXSW is coming London this June. But how will this US event fare in the UK? @mediacatuk.bsky.social asked its network this very question, including @justinpearse.bsky.social, CCO and Co-founder of Bluestripe Group and Editor of @newdigitalage.bsky.social mediacat.uk/is-the-uk-me... #events #media https://mediacat.uk/is-the-uk-me..25 Feb 2025 13:53 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3liyz6is3ks2fhttps://bsky.app/profile/bluestripegroup.bsky.social/post/3liw6ct5kb226How can #adtech companies stand out against their competitors? @zoewiththedots.bsky.social shares her tips on how businesses can successfully leverage #PR to align with their marketing goals. https://www.bluestripe.co.uk/behind-the-stripes/how-adtech-companies-can-market-themselves-in-202524 Feb 2025 10:47 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3liw6ct5kb226https://bsky.app/profile/bluestripegroup.bsky.social/post/3lczi34n5u22uAs 2025 draws closer, our COO and Co-founder, @lydiaoakes.bsky.social shares her #2025predictions with TechRound. Lydia explains how #AI will continue to develop in 2025, but it will never replace human relationships and excellent storytelling. https://techround.co.uk/news/expert-predictions-pr-2025/11 Dec 2024 09:49 +0000at://did:plc:b6ufulo7flr3gzw5ipv6raij/app.bsky.feed.post/3lczi34n5u22u