Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Geraldine's husband.https://bsky.app/profile/randfish.bsky.socialhttps://bsky.app/profile/randfish.bsky.social/post/3mnfmdhl2es2yThis is a phenomenal game. If you loved classic CRPGs (Planescape, BG2, et al.), this is not just a love letter, it's a sprawling, hilarious, deeply enjoyable, unique experience. [contains quote post or other embedded content]03 Jun 2026 17:15 +0000at://did:plc:b7jekqo7kjipuoloz7wjg3mh/app.bsky.feed.post/3mnfmdhl2es2yhttps://bsky.app/profile/randfish.bsky.social/post/3mdiuj7akjc2jNEW research: https://sparktoro.com/blog/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility/ If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice? And what does that answer mean for folks who try to track their brand presence in AI tools? Finally, some real answers 🧐28 Jan 2026 18:07 +0000at://did:plc:b7jekqo7kjipuoloz7wjg3mh/app.bsky.feed.post/3mdiuj7akjc2jhttps://bsky.app/profile/randfish.bsky.social/post/3mbuetq7x6s2fNEW post: https://sparktoro.com/blog/the-5-big-trends-that-will-dominate-marketing-in-2026/ I made 5 predictions for the marketing world in 2026 based on these 5 big trends we're seeing. Feel free to fight with me in the comments AFTER you've read the piece 😉07 Jan 2026 21:08 +0000at://did:plc:b7jekqo7kjipuoloz7wjg3mh/app.bsky.feed.post/3mbuetq7x6s2fhttps://bsky.app/profile/randfish.bsky.social/post/3mb6dqtcrj22zhttps://www.getflack.com/p/responding-to-negative-feedback Great analogy "Imagine a thermostat for your credibility. If you’re above their setpoint, people feel you’re overrated and want to bring you down; if you’re below it, people feel you’re underrated and want to build you up."30 Dec 2025 02:50 +0000at://did:plc:b7jekqo7kjipuoloz7wjg3mh/app.bsky.feed.post/3mb6dqtcrj22zhttps://bsky.app/profile/randfish.bsky.social/post/3maealj6vh22l"It's Holocaust $#*&" Exactly. Love these two. [contains quote post or other embedded content]19 Dec 2025 17:45 +0000at://did:plc:b7jekqo7kjipuoloz7wjg3mh/app.bsky.feed.post/3maealj6vh22lhttps://bsky.app/profile/randfish.bsky.social/post/3ma7q557ljs2owww.nubero.ch/blog/017/ never expected to enjoy a piece like this as much as I did (which was a lot!) https://www.nubero.ch/blog/017/17 Dec 2025 22:39 +0000at://did:plc:b7jekqo7kjipuoloz7wjg3mh/app.bsky.feed.post/3ma7q557ljs2ohttps://bsky.app/profile/randfish.bsky.social/post/3ma7pl5n5v22oI wonder if younger folks read takes like this and think "I don't care about whether AI or artists made it, just gimme the content," https://aftermath.site/ai-pendleton-ward-adventure-time-the-elephant-animation-cartoons/ Or are they, too, sad for what we're about to lose.17 Dec 2025 22:29 +0000at://did:plc:b7jekqo7kjipuoloz7wjg3mh/app.bsky.feed.post/3ma7pl5n5v22ohttps://bsky.app/profile/randfish.bsky.social/post/3ma5vae2mn22vI'm going to share a dark secret with all of you. My Kindle reading habits are those of a thirsty, middle-aged white lady who cannot get enough romantasy. And apparently this gentleman is my type? ¯\_(ツ)_/¯17 Dec 2025 05:05 +0000at://did:plc:b7jekqo7kjipuoloz7wjg3mh/app.bsky.feed.post/3ma5vae2mn22vhttps://bsky.app/profile/randfish.bsky.social/post/3m7xow5wdts2uhttps://www.reddit.com/r/NewsStarWorld/s/gecFQ8J8Py Seems to me like the solution is what Uniqlo does -- put all the items on the counter and the computer instantly tells you how much you owe and what you're buying. No need to scan.14 Dec 2025 17:56 +0000at://did:plc:b7jekqo7kjipuoloz7wjg3mh/app.bsky.feed.post/3m7xow5wdts2uhttps://bsky.app/profile/randfish.bsky.social/post/3m7p3pk3brc2kToday, I read the most important AI post of the year: https://sparktoro.com/blog/never-ask-an-ai-tool-how-it-came-up-with-that-answer/ It's from @britneymuller.bsky.social. The topic: Why you cannot ask an AI how or why it gave you a particular response. Because it will lie to you 👇11 Dec 2025 07:51 +0000at://did:plc:b7jekqo7kjipuoloz7wjg3mh/app.bsky.feed.post/3m7p3pk3brc2khttps://bsky.app/profile/randfish.bsky.social/post/3m6zslqzqrs2aNEW post: https://sparktoro.com/blog/the-2025-state-of-digital-agencies-its-still-rough-out-there-but-slowly-improving-and-is-ai-really-a-threat/ Thanks to the tireless work of @paddymoogan.bsky.social, our survey of 200+ digital agency owners is now live featuring answers to critical questions about the field's health, growth, and threats. 👇02 Dec 2025 20:42 +0000at://did:plc:b7jekqo7kjipuoloz7wjg3mh/app.bsky.feed.post/3m6zslqzqrs2ahttps://bsky.app/profile/randfish.bsky.social/post/3m6wxp45r2k2pNEW post: https://sparktoro.com/blog/the-7-marketing-problems-pinball-shaped-buyer-journeys-create/ Buyer journeys on the web moved from the familiar, funnel-shaped process to a pinball-machine-shaped one... And us marketers are facing 7 problems as a result. My latest #5MinuteWhiteboard 👇01 Dec 2025 17:36 +0000at://did:plc:b7jekqo7kjipuoloz7wjg3mh/app.bsky.feed.post/3m6wxp45r2k2phttps://bsky.app/profile/randfish.bsky.social/post/3m6uppmve2c2lBest new feature Google's built in years. Yes, including all the AI stuff.30 Nov 2025 20:07 +0000at://did:plc:b7jekqo7kjipuoloz7wjg3mh/app.bsky.feed.post/3m6uppmve2c2lhttps://bsky.app/profile/randfish.bsky.social/post/3m6gni4uuhk2xNEW: https://sparktoro.com/blog/the-pinball-customer-journey-has-replaced-the-marketing-funnel/ Buyer journeys don't look like funnels anymore. IMO, they're like pinball machines -- people bounce around between sources before, during, even after purchases to numerous sources of influence regardless of what message you intended to put where 👇25 Nov 2025 05:50 +0000at://did:plc:b7jekqo7kjipuoloz7wjg3mh/app.bsky.feed.post/3m6gni4uuhk2xhttps://bsky.app/profile/randfish.bsky.social/post/3m6edbmjixs2wNEW post: https://sparktoro.com/blog/welcoming-kristy-morrison-as-chief-of-staff/ I'm honored to announce that the incredibly talented, deeply kind, shockingly on-top-of-everything @kristym.bsky.social has joined SparkToro, Snackbar Studio, & Alertmouse as my Chief of Staff. 💗💗💗24 Nov 2025 07:42 +0000at://did:plc:b7jekqo7kjipuoloz7wjg3mh/app.bsky.feed.post/3m6edbmjixs2w