Inclusive and accessible communication educatorhttps://bsky.app/profile/ettiebaileyking.bsky.socialhttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m7nqof6ann2cManagers, please make it okay for your team to say "no." That might sound like: - Could you do this for me before Friday? It’s okay if you can’t. - Please check your capacity first - only say yes if you have time! - If this clashes with your working style, let me know.10 Dec 2025 19:01 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m7nqof6ann2chttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m7iupiluub26Not everyone sees the screen. Not everyone clicks, taps, types, or scrolls.  (Some people use a mouse or trackpad. Others use voice controls or screen readers.) So, avoid instructions that rely on one way of interacting with content.08 Dec 2025 20:30 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m7iupiluub26https://bsky.app/profile/ettiebaileyking.bsky.social/post/3m7bbox2eea2qPeople read your content the way I eat my cereal. Plucking out the chocolate chips. Sorting through fluff, looking for the treasure. (Only 16% of people read every word on a page.)05 Dec 2025 20:01 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m7bbox2eea2qhttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m745fxy6g726Quick tip to improve your calls-to-action: Clearly explain what the next step is, and why users should take it.  - Instead of: "Subscribe" - Try: "Access weekly insights" - Instead of: "Click here" - Try: "Start my free trial" - Instead of: "Learn more" - Try: "Read more case studies"03 Dec 2025 19:01 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m745fxy6g726https://bsky.app/profile/ettiebaileyking.bsky.social/post/3m6zqc6oqxi2qI don’t work with the concept of “unconscious bias”. For me, the word “unconscious” serves to: - soften the accusation - remove accountability - minimise seriousness - dismiss the idea that it can - and should - be challenged - make it sound natural (inevitable, even)02 Dec 2025 20:01 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m6zqc6oqxi2qhttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m6x7tc2uah2nI help folks write and speak in ways that welcome more people in. Not with shaming or endless checklists, but with practical tools, encouragement, and space to practise. 3 ways you can work with me: 1. Bespoke workplace training 2. One-to-one coaching 3. Consultancy01 Dec 2025 20:01 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m6x7tc2uah2nhttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m6mtwrpgi52rInfantilisation isn’t just about treating someone like they're younger. It shows them as having less agency and competence, too. Did you know? In the 1900s, white people often referred to Black men as “boys” to assert their "racial power".27 Nov 2025 17:02 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m6mtwrpgi52rhttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m6i572i6nh2rAdvice for fellow (neurodivergent) freelancers:  The better you know yourself, the better you can do your job ☺️ It doesn’t matter what other people can do. It matters what you can do. It doesn’t matter when other people do their best work. It matters when you do. (I could go on.)25 Nov 2025 20:04 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m6i572i6nh2rhttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m6fktqshrb2n2026 is the year to connect more deeply with your colleagues and customers. A great place to start: prioritise inclusive and accessible communication. This can help you: - strengthen your brand reputation - reach more customers - protect your team’s time/energy - hire and retain talented people24 Nov 2025 19:30 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m6fktqshrb2nhttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m63ixqwq3h2jSometimes, I see ‘neurodiverse’ and ‘neurodivergent’ used interchangeably. So, here are a few examples of these terms in sentences 👋20 Nov 2025 19:30 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m63ixqwq3h2jhttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m5ywwvc4gj26I’ve never been able to follow the "rules" of professionalism. I’ve tried cutting out the: - "would you mind if?" from my requests - exclamation marks in emails - emojis/chatty language And I still can't do it!19 Nov 2025 19:02 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m5ywwvc4gj26https://bsky.app/profile/ettiebaileyking.bsky.social/post/3m56vsopy7726Alt text is the unsung hero of the internet. Read my full post on The Marketing Meetup's website: https://themarketingmeetup.com/blog/what-is-alt-text-and-why-does-it-matter/ Video description: I'm a white woman with blonde hair. I'm sitting in front of a pale pink wall with hanging prints.09 Nov 2025 10:33 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m56vsopy7726https://bsky.app/profile/ettiebaileyking.bsky.social/post/3m4xcngj4c42lFriendly reminder: jargon doesn’t make you seem confident. (In fact, studies show the opposite.) Image description: a burnt orange background with off-white text that reads: "The more anxious people feel about their status, the more jargon they use."06 Nov 2025 10:01 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m4xcngj4c42lhttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m4narpxt2o2wMistakes are an inevitable (useful!) part of learning. That's especially true when we're talking about inclusion and accessibility. ID: I'm sat on a stool, wearing jeans and a jumper. I'm smiling with my phone in my hand. At the bottom, text says: "Candid self-portrait studio."02 Nov 2025 10:01 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m4narpxt2o2whttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m4d6yh3jfm2lThe reddest of client red flags: Late payment because *you* have cash flow problems. Is it just me, or is this happening more and more? Even from giant agencies and multinational corporations. “We’re waiting to get paid by our client."  Ahem. I'm a freelancer, not your unofficial overdraft 🙂‍↔️29 Oct 2025 10:03 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m4d6yh3jfm2lhttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m4bjdz6dxc2xI try to be the clearest, most accessible communicator I can be. And yet… I sometimes struggle. - I get stressed/distracted - I show up with brain fog - I’m exhausted after a bad night’s sleep Video description: I'm a white woman, I'm sitting in front of a pale pink wall with framed prints.28 Oct 2025 18:03 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m4bjdz6dxc2xhttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m46ysoac4k2eThe 1 post freelancers should share: (It's cringe, but we gotta do it.) "Work with me."27 Oct 2025 18:01 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m46ysoac4k2ehttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m3ricwmuxi2fWho else went freelance for the “freedom”? 🫣 And who else ended up: - Working hours that don’t suit you - Saying “yes” to projects that drain you - Running flat out with no breaks - Never taking a proper holiday This isn’t what you signed up for, is it?22 Oct 2025 09:02 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m3ricwmuxi2fhttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m3oxvgbqz32yWhen giving instructions, include 3 things: 1. What you want done 2. When you want it done 3. Why it matters This is what Ellie Middleton calls the "what, by when, and why" framework. Video description: I'm a white woman with blonde hair, sitting in front of a pale pink wall with framed prints.21 Oct 2025 09:02 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m3oxvgbqz32yhttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m3jwvgp6ye2dYour company might share well-intentioned statements like: - “We are shocked by this racist news.” - “We must support our racially minoritised colleagues.” But these messages can cause harm. Who does “we” actually refer to? (Is it just white folks?)19 Oct 2025 09:01 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m3jwvgp6ye2dhttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m3cflffd4h2a5 ways to use emojis accessibly: 1. Don't use them as bullet points 2. Stick to one or two per post 3. Don’t replace words with emojis 4. Use emojis that work well on light/dark backgrounds 5. Put them at the end of sentences https://fightingtalk.substack.com/p/the-secret-life-of-emojis16 Oct 2025 09:03 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m3cflffd4h2ahttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m3ag6xijys2wWayyy too many organisations think it’s complex, confusing or expensive to make their communications inclusive and accessible. It's not. I loved joining Peta O'Brien-Day on her fabulous podcast, the Soapbox. https://www.buzzsprout.com/2194591/episodes/17696691-why-the-words-you-choose-really-matter-with-ettie-bailey-king15 Oct 2025 14:08 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m3ag6xijys2whttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m37v4wa45u2l“Hey, can we talk?” My brain translates that as: "You're in big trouble." Context can prevent stress for a lot of ADHDers - and many other folks! Video description: I'm a white woman with blonde hair, wearing a white shirt. I'm in front of a pale pink wall with framed prints.15 Oct 2025 09:03 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m37v4wa45u2lhttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m2opjkec7c24Branding folks! Do you care about inclusion and driving positive impact? Then I've got something just for you. 😊 Come along to my inclusive branding masterclass on Thursday 9 October for The Subtext. https://luma.com/9ipe8ze508 Oct 2025 13:07 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m2opjkec7c24https://bsky.app/profile/ettiebaileyking.bsky.social/post/3m27wh33osh2eA simple way to accommodate ADHDers? Start requests with a clear note on how urgent they are: • “For Monday” • “Open after your holiday” • “Non-urgent request” • “Top priority for next week” This small change helps everyone - not just ADHDers. Try it and see ☺️02 Oct 2025 16:01 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m27wh33osh2ehttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3m25mose7jy2oADHD isn’t a superpower. Image description: a burnt orange background with off-white text that says: "The ADHD superpower myth fetishises neurodivergent people, and leaves us without vital support." (1/3)01 Oct 2025 18:01 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3m25mose7jy2ohttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3lzyqqghsfx2oBullshit suggestions for ADHDers: - get a new notebook - limit distractions - just get organised! - read [productivity book by neurotypical man] - have you tried time management? - make a routine - try harder - prioritise better - stop procrastinating - write a to-do list - stop overthinking29 Sep 2025 19:30 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3lzyqqghsfx2ohttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3lzjpo4b3k625You can’t assume someone’s orientation from the gender of their partner. Whether a bisexual person is in a relationship with someone: • of the same gender • of another gender They’re still bisexual. Not heterosexual. Not a lesbian. Not ”batting for both teams”. Bisexual. #BiVisibilityDay23 Sep 2025 20:01 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3lzjpo4b3k625https://bsky.app/profile/ettiebaileyking.bsky.social/post/3lzh3tzm2dz2fWrite for the frazzled reader. - Use short words/sentences - Use clear headings - One idea per paragraph - Use lists - Use bold font to highlight text - Include plenty of blank space Image description: text says: "Copywriting tip: Don't write for a focused, well-rested person sitting at a laptop."22 Sep 2025 19:01 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3lzh3tzm2dz2fhttps://bsky.app/profile/ettiebaileyking.bsky.social/post/3lz4q2szo2b2cI help brands turn “we care about inclusivity” into content that proves it. How? By delivering...  (1/3) Image description: I'm a white person with shoulder-length blonde hair, wearing a pale pink jumpsuit. I'm wearing red lipstick and grinning.18 Sep 2025 16:04 +0000at://did:plc:bafgpgcdqvprapopwr7kl3oa/app.bsky.feed.post/3lz4q2szo2b2c