We are a branding agency in Seattle, WA that crafts bold & memorable healthcare brands. We specialize in: #BrandStrategy #BrandImplementation #BrandActivation #Research #ContentStrategy #VisualIdentity https://www.abravenew.com/https://bsky.app/profile/abravenew.bsky.socialhttps://bsky.app/profile/abravenew.bsky.social/post/3mu3do6jer22kIn episode 126 of A Brave New Podcast, Josh and Aeron Povey, VP of Marketing at Nasco Healthcare talk innovation and differentiation in healthcare branding. We dive into what it takes to evolve a legacy brand, challenge internal assumption, and build a story that resonates. 🎧 hubs.ly/Q04v3Lsv027 Aug 2026 17:10 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mu3do6jer22khttps://bsky.app/profile/abravenew.bsky.social/post/3msyayb2elk2vA strong brand should paint a clear picture of where it’s headed, what it can deliver today, and build trust in the present while creating excitement for the future. The sweet spot is a 50/50 balance. That’s where brands become something people believe in. 🔗 https://www.abravenew.com/solutions/brand-strategy13 Aug 2026 18:18 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3msyayb2elk2vhttps://bsky.app/profile/abravenew.bsky.social/post/3mruuiwibik2dIn episode 124 of A Brave New Podcast, Josh Dougherty sits down with Jennifer Lazarz, Director of Marketing at Medical Informatics Corp. to explore the Sickbay branding evolution and why branding is about creating consistent, trustworthy experiences across the customer journey. 🎧 hubs.ly/Q04rbD-P030 Jul 2026 16:32 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mruuiwibik2dhttps://bsky.app/profile/abravenew.bsky.social/post/3mrutgigjlk2dA brand name begins as an empty vessel—Its influence comes from the meaning, emotion, and experiences you build into it over time. Strong brands create resonance by delivering on their promise, and by giving people something to connect with and remember. ➡️ https://www.abravenew.com/solutions/brand-strategy30 Jul 2026 16:13 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mrutgigjlk2dhttps://bsky.app/profile/abravenew.bsky.social/post/3mrq25ng2222hDoes your brand deliver the level of care you deliver? A recent U.S. News survey revealed a shift in how patients make healthcare decisions and the hospital brand itself is becoming a more significant factor in where people are seeking care. Read the article here: hubs.ly/Q04r2NGv028 Jul 2026 18:30 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mrq25ng2222hhttps://bsky.app/profile/abravenew.bsky.social/post/3mr6igtxq722fA great brand strategy is only the beginning. The real work happens when it’s brought to life. A shorter, more focused branding process gets teams aligned faster but consistency in implementation is what creates the lasting impact. ➡️ https://www.abravenew.com/solutions/brand-implementation #Momentum #BrandStrategy21 Jul 2026 18:57 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mr6igtxq722fhttps://bsky.app/profile/abravenew.bsky.social/post/3mqpd2k45fc2vIn episode 122 of A Brave New Podcast, Josh sits with Ashley Buehnerkemper, Marketing Director of VitalSkin Dermatology to discuss how her team approaches brand strategy, supports dozens of clinic locations, and builds marketing systems that scale with growth. Now live: hubs.ly/Q04pF9ch015 Jul 2026 18:11 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mqpd2k45fc2vhttps://bsky.app/profile/abravenew.bsky.social/post/3mqa62ewp3s2hIn our blog, we break down why consistency in branding is one of the most foundational drivers of a brand that resonates, and we share practical ways to build it into your organization. Check it out: hubs.ly/Q04p2QzD0 #HealthcareMarketing #BrandingStrategy09 Jul 2026 17:32 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mqa62ewp3s2hhttps://bsky.app/profile/abravenew.bsky.social/post/3mq37he2j5c2cIn episode 120 of A Brave New Podcast, Josh welcomes back Hank Lander, Group Product Manager at HubSpot, to explore what’s next for AI-powered workflows, auditability, permissions, and why “undo” capabilities may become one of the most important features in enterprise AI. 🎧 hubs.ly/Q04nG20y007 Jul 2026 18:13 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mq37he2j5c2chttps://bsky.app/profile/abravenew.bsky.social/post/3mpjg42swqs26A website should do more than look good. It should tell your story to move people to action. See how we helped Virginia Mason Institute transform their website into a modern, strategic growth tool while remaining true to the Virginia Mason brand. Read the case study: hubs.ly/Q04n4nMg030 Jun 2026 16:24 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mpjg42swqs26https://bsky.app/profile/abravenew.bsky.social/post/3mp2frk5l7k2cBrand is often misunderstood as a marketing support role, but in healthcare and health tech, it plays a far more foundational purpose. In ep. 119 of A Brave New Podcast, Josh breaks down the concept of the brand multiplier and why it determines how far your marketing can go. 🎧 hubs.ly/Q04mv1_8024 Jun 2026 17:09 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mp2frk5l7k2chttps://bsky.app/profile/abravenew.bsky.social/post/3moggctspsk27How do you create clarity across a growing network of brands? For the health tech companies serving these newly consolidated networks, the question isn't whether your clients are changing — it's whether your brand is positioned for who they're becoming. Read more: hubs.ly/Q04lCFzZ016 Jun 2026 18:25 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3moggctspsk27https://bsky.app/profile/abravenew.bsky.social/post/3mnzle52wkc25In our latest episode of A Brave New Podcast, Josh Dougherty and Jennifer Sargent, CEO of Pacify, share the story behind Pacify’s evolution from an on-demand lactation platform to a more comprehensive maternity management experience powered by doulas. 🎧 hubs.ly/Q04kWpjc0 #HealthcareInnovation11 Jun 2026 15:51 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mnzle52wkc25https://bsky.app/profile/abravenew.bsky.social/post/3mmu7jepkz224Josh Dougherty and Bridget Locke, VP of Strategic Marketing at Vital Path dive into B2B in MedTech, and how brand isn't only built in the marketing department. It's built in every interaction your team has with a customer, from the first prototype to full-scale manufacturing. 🎧 hubs.ly/Q04h_Y09027 May 2026 19:10 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mmu7jepkz224https://bsky.app/profile/abravenew.bsky.social/post/3mmczhn2pvk2vIn episode 115 of A Brave New Podcast, we sit down with Sharon Dayan, VP of Marketing at Biobeat to explore what it takes to market innovation in a highly regulated industry. A great conversation on healthcare innovation, trust, and the evolving role of marketing in medtech. 🎧 hubs.ly/Q04hj0rF020 May 2026 23:07 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mmczhn2pvk2vhttps://bsky.app/profile/abravenew.bsky.social/post/3mltdgmnoyc2yOne of the most important concepts in branding is brand essence. It’s the core thread that connects everything your brand does: your messaging, visuals, experience, and voice. If your brand feels inconsistent, unclear, or forgettable, this is probably the missing piece. 📌 Save this for later.14 May 2026 17:23 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mltdgmnoyc2yhttps://bsky.app/profile/abravenew.bsky.social/post/3mle5og2j6k2cThis week, the ABN team had the opportunity to attend a luncheon in support of one of our clients. It was an inspiring afternoon filled with stories, conversations, and connection within the community. We’re grateful for the opportunity to support PEPS making a positive impact in people’s lives.08 May 2026 16:30 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mle5og2j6k2chttps://bsky.app/profile/abravenew.bsky.social/post/3ml7azzfx322cCancer centers are in a unique position: not just to advance care, but to shape how that care is understood, accessed, and trusted. In our latest episode of A Brave New Podcast, Josh Dougherty shares key takeaways from NACCDO-CMCA, and what this means for cancer centers. 🎧 hubs.ly/Q04fF3v8006 May 2026 17:46 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3ml7azzfx322chttps://bsky.app/profile/abravenew.bsky.social/post/3mkstzag2jc2cIn our latest episode of A Brave New Podcast, Josh Dougherty sits with Jacqueline Parisi, Head of Marketing at Elektra Health to break down branding in women's health. ➡️ Why consistency matters across every touchpoint ➡️ How brand drives growth ➡️ Building trust in healthcare 🎧 hubs.ly/Q04dW0Tp001 May 2026 19:21 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mkstzag2jc2chttps://bsky.app/profile/abravenew.bsky.social/post/3mk6fienhr22kIn our latest episode of A Brave New Podcast, Josh Dougherty and Chad Kearns, SVP of Fired Up! Culture explores what it takes to build a strong organizational culture and how it’s deeply connected to brand. Now live: hubs.ly/Q04d4kjc0 #Leadership #OrganizationalCulture #BrandStrategy23 Apr 2026 16:08 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mk6fienhr22khttps://bsky.app/profile/abravenew.bsky.social/post/3mjmut36hxs2mIn our latest episode of A Brave New Podcast, Josh Dougherty sits down with Lon Hecht, CEO of Care2U, to unpack how they've built a brand around one of the most innovative care models in healthcare today: delivering hospital-level, high-acuity care directly at home. 🎧 Now live: hubs.ly/Q04c9V_9016 Apr 2026 16:55 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mjmut36hxs2mhttps://bsky.app/profile/abravenew.bsky.social/post/3mjmupxusgc2mBrands need internal and external clarity to succeed. 👉Be clear on who you are and what you stand for 👉Stay close to customer needs and market shifts 👉Use these both to guide how you evolve over time 🔗 https://www.abravenew.com/solutions/brand-strategy #HealthcareMarketing #BrandStrategy #GrowthStrategy16 Apr 2026 16:53 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mjmupxusgc2mhttps://bsky.app/profile/abravenew.bsky.social/post/3mj3vnznozk2aWhen messaging is constrained and competitors are playing from the same script, differentiation doesn’t come from amplifying your message… it comes from communicating your brands uniqueness differently. ⚡Constraints don’t limit creativity, they refine it. Learn more: www.abravenew.com/solutions09 Apr 2026 22:55 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mj3vnznozk2ahttps://bsky.app/profile/abravenew.bsky.social/post/3miyzscrvos2xIn our latest episode of A Brave New Podcast, Josh sits down with Danielle Ruckert, VP of Healthcare at RH Strategic to unpack how PR, marketing, and brand strategy work together to build reputation in complex environments. 🎧 https://www.abravenew.com/podcast/episode-110-pr-fundamentals-for-healthcare #HealthcareComms #HealthcareMarketing08 Apr 2026 19:30 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3miyzscrvos2xhttps://bsky.app/profile/abravenew.bsky.social/post/3mijk5rij7k2vEstablished organizations rely on loyal customers and a strong track record. But what happens when those customers or the market shift? That’s where brand strategy comes in: ➡️Clarifies what differentiates you ➡️Reveals why customers choose you ➡️Prepares you for change Learn more: www.abravenew.com02 Apr 2026 15:41 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mijk5rij7k2vhttps://bsky.app/profile/abravenew.bsky.social/post/3mievq3a5uk2y“Brand” is a word that’s thrown around a lot. It’s the transformative idea that sets you apart from your competitors, and it’s the best way to safeguard the future of your company. Learn why you should invest in your brand, and why you shouldn’t take years to do it: hubs.ly/Q0494fg2031 Mar 2026 19:24 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mievq3a5uk2yhttps://bsky.app/profile/abravenew.bsky.social/post/3mibyotmlyc2xWe’re grateful for the dedication, compassion, and impact that physicians bring to patients’ lives every day. Happy National Doctor’s Day! #NationalDoctorsDay30 Mar 2026 15:39 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mibyotmlyc2xhttps://bsky.app/profile/abravenew.bsky.social/post/3mhxxppqs5c22Too often, branding becomes a campaign, then fades. But to make it last: ➡️ Activate champions ➡️ Reinforce consistently ➡️ Make it practical and workshop ➡️ Celebrate it in action A brand isn’t just what you say, it’s how your team consistently shows up. Learn more: https://www.abravenew.com/solutions/brand-implementation26 Mar 2026 15:55 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mhxxppqs5c22https://bsky.app/profile/abravenew.bsky.social/post/3mhvvnjegds2yIn our latest episode of A Brave New Podcast, CEO Josh Dougherty breaks down four key tools to help your team live out your brand. Episode 108 is a deep dive into why a brand isn’t just what you say, it’s how your team lives out your brand every day. 🎧 Now streaming: hubs.ly/Q048hQK-025 Mar 2026 20:13 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mhvvnjegds2yhttps://bsky.app/profile/abravenew.bsky.social/post/3mhitzd2ufc2uIn ep. 107 of A Brave New Podcast, Annie Furlong, VP of Growth and Consumer at Carrum Health shares how her team tackles breaking through benefits noise, omnichannel for distributed teams, and why rebuilding trust is core to healthcare brands in a B2B2C healthcare model. 🎧 hubs.ly/Q047K49M020 Mar 2026 15:39 +0000at://did:plc:bfaspgpfaikkigpkmzqki4ho/app.bsky.feed.post/3mhitzd2ufc2u