Associate Prof of Psychology at University of Leicester; research on health decision making & risk communication, e.g. about antibiotic resistance; writer; yoga enthusiast; mother of two https://bsky.app/profile/evakrockow.bsky.socialhttps://bsky.app/profile/evakrockow.bsky.social/post/3mm4jbqenjs25I’m passionate about research impact beyond academic audiences. So I'm particularly excited to share the SMART (Strategic Metaphors for Antibiotic Resistance) Toolkit - a free, research-informed resource to support clearer communication about antibiotic resistance. smart.le.ac.uk #SMARTMetaphors https://smart.le.ac.uk/18 May 2026 09:01 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3mm4jbqenjs25https://bsky.app/profile/evakrockow.bsky.social/post/3maddfp236k2u🚨Preprint alert! We analysed discourse on phage therapy across social media. Most posts were science‑focused, but some misinformation and even horror‑themed phage fiction appeared. 💬Better communication is essential to support awareness & acceptance of phage therapy. https://osf.io/preprints/psyarxiv/87bxc_v119 Dec 2025 09:02 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3maddfp236k2uhttps://bsky.app/profile/evakrockow.bsky.social/post/3lwszyhuxzs2z💊Antibiotics are our invisible infrastructure—like fossil fuels, we’re burning through them. 🔥 👏Refreshing metaphor, which links in with my own ongoing work! #AMR #HealthComms https://www.theguardian.com/books/2025/aug/17/why-antibiotics-are-like-fossil-fuels?CMP=oth_b-aplnews_d-520 Aug 2025 08:44 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lwszyhuxzs2zhttps://bsky.app/profile/evakrockow.bsky.social/post/3lw6whrzrr22q🎓 Big decisions this A-level week? Here are 5 expert tips to guide you through Clearing: 1️⃣ Put things in perspective 2️⃣ Use simple rules of thumb 3️⃣ Trust your gut 4️⃣ Seek second opinions 5️⃣ Stay calm—you’ve got this 💪 #Clearing2025 #ALevelResults @uniofleicester.bsky.social 🔗shorturl.at/i4L2Q12 Aug 2025 08:48 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lw6whrzrr22qhttps://bsky.app/profile/evakrockow.bsky.social/post/3lw4ktifxm22i🦠 Why do public messages about #AntimicrobialResistance (AMR) fall flat? Our research shows that most #AMR messaging is too technical, unclear, and lacks personal relevance 💡 Want to change minds? Make it personal, positive, and punchy. shorturl.at/otjt5 https://shorturl.at/otjt511 Aug 2025 10:15 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lw4ktifxm22ihttps://bsky.app/profile/evakrockow.bsky.social/post/3lrsb6mjiu22zWell done to our PhD student Meghann Jones for her excellent presentation on antidepressant prescribing choices in primary care at today's PGR conference. 👏17 Jun 2025 10:15 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lrsb6mjiu22zhttps://bsky.app/profile/evakrockow.bsky.social/post/3lrazoz2guk2eGreat workshop today on our research into #antibioticresistance communication, co-presented with @sam-mkumbuzi.bsky.social (University of Cape Town). Big thanks to everyone for the insightful comments and suggestions - great to keep conversations going over lunch! #AMR #RiskCommunication10 Jun 2025 13:45 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lrazoz2guk2ehttps://bsky.app/profile/evakrockow.bsky.social/post/3lp7mm7vwac2mFantastic to see @debbamber.bsky.social present ethnographic data on behavioural and social factors impacting blood culture sampling at the annual ABC Workshop. Great work as part of our NIHR-funded iSAMPLE project!15 May 2025 13:28 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lp7mm7vwac2mhttps://bsky.app/profile/evakrockow.bsky.social/post/3lp7gsm45v22mExcellent talk by @miroslavsirota.bsky.social arguing that 'wicked learning environments' create misguided intuitions and expectations about antibiotics.15 May 2025 11:44 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lp7gsm45v22mhttps://bsky.app/profile/evakrockow.bsky.social/post/3lp76szr3vs2mFinally I get to meet @cortneyprice.bsky.social in person! Inspiring and hugely engaging talk on behavioural science in #AMR, touching on experiential strategies for policy influence.15 May 2025 09:21 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lp76szr3vs2mhttps://bsky.app/profile/evakrockow.bsky.social/post/3lp6z5tkvd22hExcited to be in Vienna for this year's Behavioural Insights & Antimicrobial Resistance Workshop by the ABC network. Looking forward to a stimulating day and interesting discussions! Thanks for hosting us, @robertboehm.bsky.social! #AMR #antibioticresistance15 May 2025 07:40 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lp6z5tkvd22hhttps://bsky.app/profile/evakrockow.bsky.social/post/3lm7mvruobc25It's publication day! 📄 By some odd coincidence, I had two papers and one preprint published in one day (whoop whoop)! Here's a brief overview (a 🧵) Thanks to my brilliant co-authors, incl. Carolyn Tarrant, @marcmendelson.bsky.social, & Stephen Flusberg!07 Apr 2025 09:18 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lm7mvruobc25https://bsky.app/profile/evakrockow.bsky.social/post/3ll7pvupwic25📣 New paper led by the fantastic @debbamber.bsky.social. We review the literature on factors associated with reliable blood culture sampling in hospitals and find that existing research has been dominated by a focus on individual levels of influence. https://academic.oup.com/jacamr/article/7/2/dlaf043/8088037?utm_source=advanceaccess&utm_campaign=jacamr&utm_medium=email&login=true25 Mar 2025 16:46 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3ll7pvupwic25https://bsky.app/profile/evakrockow.bsky.social/post/3ljpknmsyxs2sVery excited for today's invited speaker. @olgakos.bsky.social will be sharing her work on algorithms to support medical decision making.06 Mar 2025 13:04 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3ljpknmsyxs2shttps://bsky.app/profile/evakrockow.bsky.social/post/3lhdppebh2c2e#AMR awareness and education is one of the 40 @WHO global research priorities for #antimicrobialresistance in human health. We need to do better in engaging the general public on this existential health threat. https://sciencedirect.com/science/article/pii/S2666524724001344#sec304 Feb 2025 09:13 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lhdppebh2c2ehttps://bsky.app/profile/evakrockow.bsky.social/post/3lhbbbqcjn22zDo you regularly take or order bloods for acute hospital patients? We want to hear about your experiences and views in a short online survey! https://redcap.lcbru.le.ac.uk/surveys/?s=FHJCP4KR3LR9XY7M03 Feb 2025 09:49 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lhbbbqcjn22zhttps://bsky.app/profile/evakrockow.bsky.social/post/3lglepds4pk2uKirstenbosch Botanical Gardens - perfect way to end a fantastic trip!25 Jan 2025 16:52 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lglepds4pk2uhttps://bsky.app/profile/evakrockow.bsky.social/post/3lgiewi3kas2qI've had a fantastic and hugely productive research visit to South Africa. One highlight was a creative session on visualising #AMR metaphors facilitated by the wonderful Natalie Schellack. Thank you for having me - it was so much fun!24 Jan 2025 12:18 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lgiewi3kas2qhttps://bsky.app/profile/evakrockow.bsky.social/post/3lg4bbfjfck2hLooking forward to a week of meetings with @marcmendelson.bsky.social, Esmita Charani, @ehwoza.bsky.social and Natalie Schellack, but for now I'm simply enjoying the beauty of this incredible country! #SouthAfrica19 Jan 2025 16:40 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lg4bbfjfck2hhttps://bsky.app/profile/evakrockow.bsky.social/post/3lfsbjzvydk2lAre you a 'pre-crastinator'? Tendencies to tackle tasks as soon as possible can come with hidden costs. Check out my latest article for Psychology Today! https://www.psychologytoday.com/us/blog/stretching-theory/202501/pre-crastination-and-the-science-of-doing-too-much-too-soon15 Jan 2025 17:19 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lfsbjzvydk2lhttps://bsky.app/profile/evakrockow.bsky.social/post/3lfsbjzvydk2lAre you a 'pre-crastinator'? Tendencies to tackle tasks as soon as possible can come with hidden costs. Check out my latest article for Psychology Today! https://www.psychologytoday.com/us/blog/stretching-theory/202501/pre-crastination-and-the-science-of-doing-too-much-too-soon15 Jan 2025 17:19 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lfsbjzvydk2lhttps://bsky.app/profile/evakrockow.bsky.social/post/3lfg4px6fkc2nInteresting article discussing the unexpected negative consequences or well-intended health interventions! https://pmc.ncbi.nlm.nih.gov/articles/PMC11704631/10 Jan 2025 21:20 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lfg4px6fkc2nhttps://bsky.app/profile/evakrockow.bsky.social/post/3lfcoe4hgkk2sI am still looking for more participants for my 1-hour focus group study. Please share widely! #antimicrobialresistance [contains quote post or other embedded content]09 Jan 2025 12:25 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lfcoe4hgkk2shttps://bsky.app/profile/evakrockow.bsky.social/post/3lf3li57hgc2oIf you routinely prescribe and deprescribe antidepressants and have experience prescribing during the pandemic in UK Primary Care, please consider sharing your thoughts and experiences in our study on decision making for prescribing antidepressants!06 Jan 2025 16:45 +0000at://did:plc:bjdgzkhgfnyequbna5levgis/app.bsky.feed.post/3lf3li57hgc2o