A living, searchable digitised archive of research reports, data on the public’s behaviours & attitudes over 70+ years.https://bsky.app/profile/amsruk.bsky.socialhttps://bsky.app/profile/amsruk.bsky.social/post/3mty7wkdc5o2iCalling all #ALevelTeachers📢 Do you teach #socialscience subjects? We are working in partnership with key #ExamBoards, & have curated material that clearly links to the syllabus, as well as providing ideas for lesson & independent #research activity 👉 https://ow.ly/lW5h50ZFx8l #schools #curriculum26 Aug 2026 11:25 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mty7wkdc5o2ihttps://bsky.app/profile/amsruk.bsky.social/post/3mrq7a5ayz32p#MarketResearchers-r old mags filling your shelves? We r missing quite a few from our collection–if you have any copies to donate, email us. Missing:Rsch Mag-Jan03-Dec09,Jun-Sep10,Jun-Jul12; Rsch Plus-Nov92,Jan93, Aug93-97,May98-now Will take them off u n save them for posterity! #amsr10years28 Jul 2026 20:00 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mrq7a5ayz32phttps://bsky.app/profile/amsruk.bsky.social/post/3moknsidooo25🤔 Who trusts politicians these days? But when did we ever trust politicians? The AMSR holds a piece of #research from 2001 about #attitudes to #taxation – maybe time to repeat that one! https://ow.ly/TaA550Z8RkX Chin up Kier! AMSR Making History #MarketResearch #socialresearch #insights 18 Jun 2026 10:50 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3moknsidooo25https://bsky.app/profile/amsruk.bsky.social/post/3mo3vnmuu5m2uGeorge Orwell would have supported AMSR as a means of preserving social facts. From the terrifyingly prescient 1984: “All history was a palimpsest, scraped clean & re-inscribed exactly as often as was necessary. ......." AMSR Making History (but not in that way!) #history #insights12 Jun 2026 14:00 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mo3vnmuu5m2uhttps://bsky.app/profile/amsruk.bsky.social/post/3mntmrh22ft2hWhat about the Boomers? 🫣 Discover their story in a fascinating report preserved in the AMSR #archive! 77 FGD in 16 countries! #BabyBoomers #GenerationalResearch #MarketResearch OK Boomer! click 👉 https://ow.ly/k0l250Z8Qgc AMSR Making History09 Jun 2026 07:00 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mntmrh22ft2hhttps://bsky.app/profile/amsruk.bsky.social/post/3mmygyimpcd2wIt's 75 years since the Festival of Britain 🤔 Explore AMSR #FestivalofBritain #history 👉 https://amsr.contentdm.oclc.org/digital/collection/CoReports_PR/id/1778/rec/1. If you have ANY surveys that cover or mention the Festival then the AMSR would very much like to hear from you. AMSR Making History29 May 2026 11:35 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mmygyimpcd2whttps://bsky.app/profile/amsruk.bsky.social/post/3mmqhmokzh524Dieting: from spectator sport to solo endeavour🤔 As more of us need to lose #weight & more try with slimming clubs (most famous was Weight Watchers) undergo steady, slow decline. A new essay based on TGI data tells the story 👉 https://ow.ly/9Zu350Z29Ct Are you on your own weight loss programme?26 May 2026 07:25 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mmqhmokzh524https://bsky.app/profile/amsruk.bsky.social/post/3mmdynemji62a🔥HOT NEWS🔥 The AMSR has reached over 200,000 (TWO HUNDRED THOUSAND) scanned pages in its #Archive from Post -WW2 (although you will find some prior to that 🙂). Thank you to all the amazing volunteers & supporters that made this possible. To discover more 👉https://www.amsr.org.uk AMSR Making History21 May 2026 08:25 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mmdynemji62ahttps://bsky.app/profile/amsruk.bsky.social/post/3mlvkjjno6y2rSchool summer holidays coming into view. Planning A-Level teaching in #ModernHistory, #Sociology, #Politics & #MediaStudies. Visit AMSR is FREE digital #Archive ➡️ https://ow.ly/kLZx50YR0CV Help your students develop their critical thinking skills by exploring the #Archive.15 May 2026 14:35 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mlvkjjno6y2rhttps://bsky.app/profile/amsruk.bsky.social/post/3mldb6tcbal24The mental health of children and young people is very much in the news. The AMSR holds an extensive report by the ONS covering different disorders in 5 to 16 year olds. View report ➡️ https://ow.ly/L49950YQYQc If you are #studying in this field it is well worth a look #MentalHealthResearch08 May 2026 08:00 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mldb6tcbal24https://bsky.app/profile/amsruk.bsky.social/post/3mkzjwstvjh2yMore & more people seem to be turning to the apparent magic potion offered by #weightloss drugs.🤔 A #MORI survey from 2001, now available in the AMSR asked the public about weight & dieting. Survey Link👉: https://ow.ly/LakE50YQYva What are your views on weight loss drugs? AMSR Making History04 May 2026 11:10 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mkzjwstvjh2yhttps://bsky.app/profile/amsruk.bsky.social/post/3mkrjz4gvmn2lAA Level exams approaching fast. Good luck to all students and their teachers. AMSR is an excellent FREE resource for teaching #ModernHistory, #Sociology, #Politics, #EPQs & #MediaStudies –curriculum-linked, curated material & lesson ideas-plan next year’s teaching 👉 https://ow.ly/fiIV50YNkJb01 May 2026 06:50 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mkrjz4gvmn2lhttps://bsky.app/profile/amsruk.bsky.social/post/3mkl2r4yqbi2pOil price headline is back in the news! In 1992 a #MORI survey: UK backs renewables 66%, US 72%. Read more 👉 https://ow.ly/z7zf50YQY02 #EnergyResearch #RenewableEnergy #EnergySurvey AMSR Making History28 Apr 2026 17:01 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mkl2r4yqbi2phttps://bsky.app/profile/amsruk.bsky.social/post/3mjzhi5jfzh2aCalling #marketresearch industry 🗣️📢 AMSR needs your support. Already collected, scanned & made available (FREE Online) over 11,000 items (185k+ pages) from World of #Research & adding more daily. #Archives exist to keep things safe but not secret. 👉 https://www.amsr.org.uk/support-for-the-amsr/21 Apr 2026 17:01 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mjzhi5jfzh2ahttps://bsky.app/profile/amsruk.bsky.social/post/3mjtjywr6kp2rDid you catch Rory McIlroy's Masters win? Golf ranked 6th in AB viewers in 1990! Bowls made top 10 😁 #GolfHistory #SportsSponsorship https://ow.ly/tSic50YKMXb AMSR Making HIstory19 Apr 2026 08:30 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mjtjywr6kp2rhttps://bsky.app/profile/amsruk.bsky.social/post/3mj7fpmte4e2pBig Data -is it Humongous Data?😆 Some clients believed that a massive number of interviews was needed to achieve accuracy. In a 1959 #survey on #attitudes to the re-nationalisation of #steel, client asked for a 1M interviews - 248,000 were actually completed Click 👉https://ow.ly/i0M150YEOss11 Apr 2026 08:20 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mj7fpmte4e2phttps://bsky.app/profile/amsruk.bsky.social/post/3miwbqnnkbr2z⚽ #Football: How are female fans driving #PremierLeague growth? According to #TGI data, 60% of growth in TV viewing comes from women. More women are attending live matches too, contributing to a noticeable shift in overall profile of match-goers. 👉https://ow.ly/KbpR50YEO30 AMSR Making History07 Apr 2026 17:15 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3miwbqnnkbr2zhttps://bsky.app/profile/amsruk.bsky.social/post/3mig7npp2332oChristmas ends when Easter Eggs appear early! Check the #Archive's #research on chocolate egg gender bias 🐰 https://ow.ly/fhVI50YzPH6 Happy Easter! AMSR Making HIstory #insights #marketresearch #history #easter #chocolate #mrx01 Apr 2026 07:55 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mig7npp2332ohttps://bsky.app/profile/amsruk.bsky.social/post/3mi4i5gjclm2nIf you’ve ever wondered what is AMSR (or even if you haven’t 😀) may we offer you a tasting menu? Our publication ‘How we’ve changed’ does exactly what it says. Serves up 12 deliciously readable #essays on subjects from food to happiness. Buy the book or download FREE: 👉 https://ow.ly/TSHR50YzGqh 28 Mar 2026 11:00 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mi4i5gjclm2nhttps://bsky.app/profile/amsruk.bsky.social/post/3mi26itbtyn2zThe Rip van Winkle effect! 😱 In 2000, UK voters named hidden taxes & fuel tax as worst govt decisions. How similar are they to 2026? Read more 👉 https://ow.ly/IYnZ50YzEON AMSR Making History 27 Mar 2026 13:02 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mi26itbtyn2zhttps://bsky.app/profile/amsruk.bsky.social/post/3mhscxnwauh22What Next for shoes👞👠? So farewell #RussellandBromley–taken into administration and picked up by mega-retailer Next. Looks like it held its upmarket profile but its customers just got older! How many other #retailers could fall into this trap? Read 👉 https://ow.ly/RU4850YxLPK AMSR Making History24 Mar 2026 10:01 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mhscxnwauh22https://bsky.app/profile/amsruk.bsky.social/post/3mhbbsmebq22qShoplifting's social acceptability? 44% think worse of offenders. Has public opinion changed? 👉 https://amsr.contentdm.oclc.org/digital/collection/NOP_Reports/id/2822/rec/6 AMSR Making History #PublicOpinion #SocialIssues #CrimeAndPunishment #insights17 Mar 2026 15:25 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mhbbsmebq22qhttps://bsky.app/profile/amsruk.bsky.social/post/3mgzexl3rff2d🎶 Calling all music lovers! 🎶 Dive into the #Archive, where serious #insights meet nostalgic treasures. Discover gems here: RADiO piece ➡️ https://ow.ly/M2Gf50YqA9M Book Review ➡️ https://ow.ly/UNRf50YqAaC AMSR Making History #researcher #music #archive14 Mar 2026 12:00 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mgzexl3rff2dhttps://bsky.app/profile/amsruk.bsky.social/post/3mgna2nfmyx26Think this weather ☔ is bad! In 1987: ➡️ 40% of workers had difficulty getting to work ➡️ 18% had frozen/burst pipes ➡️ 8% fell over in snow ➡️ 41% faced #school closures! All this and more is available for FREE in the #archive 👉 https://ow.ly/2FTm50YogcH How is the weather affecting you today?09 Mar 2026 16:00 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mgna2nfmyx26https://bsky.app/profile/amsruk.bsky.social/post/3mgjynqla4b2tToday is International Women's Day. Judith Rose (Staig) reveals #women's ongoing fight for #equality of treatment, of opportunity and of #safety and security, but it is also possible to see signs of improvement’. Read more 👉 https://ow.ly/soRb50YqAeJ #InternationalWomensDay AMSR Making History08 Mar 2026 09:10 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mgjynqla4b2thttps://bsky.app/profile/amsruk.bsky.social/post/3mghrp2fjob2pWho uses AMSR? 🤔 #teachers, #pupils, #university students, #academics, #advertisingagency, and #Government departments find valuable research. Explore the #Archive! Visit us 👉https://ow.ly/KSqi50YmGvf AMSR Making History07 Mar 2026 12:00 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mghrp2fjob2phttps://bsky.app/profile/amsruk.bsky.social/post/3mgdaom7rtc2a“When facts change I change my mind” – J.M.Keynes. In 1997 MORI were measuring #brandequity with a combination of ‘familiarity’&‘favourability’. Report states: M&S & PostOffice vie for top poition as best known & most favourably regarded businesses. My, how times change!! 👉 https://ow.ly/Xh4750YmHcv05 Mar 2026 16:45 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mgdaom7rtc2ahttps://bsky.app/profile/amsruk.bsky.social/post/3mg5pk6ljjm2eFrom the 60s to the 80s Terence Conran was everywhere in retail and fine dining. But, as data from #Kantar’s TGI in the #Archive shows, decline had set into #Habitat from the 80s onwards. Can Habitat keep changing with the times? Story link 👉https://ow.ly/I4Yu50YofES AMSR Making History03 Mar 2026 11:55 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mg5pk6ljjm2ehttps://bsky.app/profile/amsruk.bsky.social/post/3mfw6h453ym2wA Career in Market Research/Insights? hmmmm.....🤔 If you are considering applying for a job in #marketresearch/#insights or you have recently joined the industry you could do yourself a favour by reading ⭐Post war developments in Market Research⭐. Download FREE pdf copy 👉 https://ow.ly/mzFC50YmG4e 28 Feb 2026 12:00 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mfw6h453ym2whttps://bsky.app/profile/amsruk.bsky.social/post/3mfryffpcjq2iDrones constantly in news-taking part in warfare to helping police catch mobile phone thieves. 1st mention found in #AMSR in 2014, TNS Connected Life survey, reporting on #telecoms Cos experimenting with #satellites & #drones to provide connection in remote areas ➡️ https://ow.ly/Jtka50YmE3j26 Feb 2026 20:01 +0000at://did:plc:blhtml6usouyrmao6yhimylh/app.bsky.feed.post/3mfryffpcjq2i