Building the future of brand science. Writing on brand diagnostics, AI limits, and "the gut instinct tax". Aspiring brand journalist. https://medium.com/@c.kapsalis https://www.cohortica.studio/https://bsky.app/profile/ckapsalis.bsky.socialhttps://bsky.app/profile/ckapsalis.bsky.social/post/3miwkji3pbc2bThe industry keeps building AI campaign generators and encouraging people to call themselves 'marketers.' What's missing is decision support systems that encode the diagnostic thinking these people never had access to. #Marketing #BrandManagement https://blog.venturemagazine.net/ai-tools-do-not-make-you-a-marketer-they-just-help-you-fail-more-conveniently-785cedd9df39?source=social.bluesky07 Apr 2026 19:52 +0000at://did:plc:cjgc5ivcoxwdlimgr2cvac3u/app.bsky.feed.post/3miwkji3pbc2bhttps://bsky.app/profile/ckapsalis.bsky.social/post/3mitw3et7rk2fA/B testing is a refinement tool. Not a diagnostic tool. If your conversion rate hasn't moved after three months of experiments, the problem isn't on anything digital. It's two layers above it. https://blog.venturemagazine.net/stop-a-b-testing-your-way-out-of-a-strategy-problem-6284c3c7b525?source=social.bluesky06 Apr 2026 18:41 +0000at://did:plc:cjgc5ivcoxwdlimgr2cvac3u/app.bsky.feed.post/3mitw3et7rk2fhttps://bsky.app/profile/ckapsalis.bsky.social/post/3mirfccqbvk24Growth hacking was direct marketing with a new name in 2013. "Experimentation culture" is growth hacking with a new name in 2026. The strategic planning process hasn't changed. People just keep skipping it. #MarketingStrategy #GrowthHacking #BrandStrategy05 Apr 2026 18:35 +0000at://did:plc:cjgc5ivcoxwdlimgr2cvac3u/app.bsky.feed.post/3mirfccqbvk24https://bsky.app/profile/ckapsalis.bsky.social/post/3mir4cl65322sThe strategic planning hierarchy: Mission → Situation Analysis → STP → Marketing Mix → Control loop. A/B testing lives inside the marketing mix. When you use it to figure out strategy, you're working backwards from the wrong end. #MarketingStrategy #ABTesting #GrowthHacking https://blog.venturemagazine.net/stop-a-b-testing-your-way-out-of-a-strategy-problem-6284c3c7b525?source=social.bluesky05 Apr 2026 15:54 +0000at://did:plc:cjgc5ivcoxwdlimgr2cvac3u/app.bsky.feed.post/3mir4cl65322shttps://bsky.app/profile/ckapsalis.bsky.social/post/3mipuoocrkk2rIn the absence of strategic oversight, brand output fragments. The problem isn't AI-generated content. It's strategy-absent content. These SEO tools going in and out of companies' "stacks" just produce it faster. That's why 30% of consumers avoid AI-generated content. #Marketing #BrandManagement https://martech.org/wp-content/uploads/2026/03/MT_replacement_survey_2025_031126.pdf05 Apr 2026 04:05 +0000at://did:plc:cjgc5ivcoxwdlimgr2cvac3u/app.bsky.feed.post/3mipuoocrkk2rhttps://bsky.app/profile/ckapsalis.bsky.social/post/3mipaokmfws2vHey. I'm Christoforos. I'm Greek, I study marketing at Syracuse on a Fulbright scholarship. I write about brand strategy on medium (@c.kapsalis) and substack (@chkapsalis). Not the "10 tips to grow your DTC brand" kind. More like "the math behind the decline." #BrandScience #Marketing #Business https://medium.com/@c.kapsalis04 Apr 2026 22:07 +0000at://did:plc:cjgc5ivcoxwdlimgr2cvac3u/app.bsky.feed.post/3mipaokmfws2v