Strategy & Creative Director at Bump, a creative consultancy specialised in policy communications.https://bsky.app/profile/kobiebrett.bsky.socialhttps://bsky.app/profile/kobiebrett.bsky.social/post/3lbrsg77jdc2bSocial media hypes are exciting, but apply these three objective tests to predict if/when a specific niche stakeholder group (or your own org even) is likely to adopt a new channel in earnest. TW: no social channels are named in this post.25 Nov 2024 15:07 +0000at://did:plc:dpptkkkaqid2hmumb4cbc26h/app.bsky.feed.post/3lbrsg77jdc2b