- author, Meat (top ten new release in science, Publishers Weekly), meatbook.org - founder + president, Good Food Institute (top 5 climate charity acc to Giving Green: tinyurl.com/3yaw9han)https://bsky.app/profile/brucefriedrich.bsky.socialhttps://bsky.app/profile/brucefriedrich.bsky.social/post/3mjttuwogxs2m🤸‍♂️ October 2016: Suzy Welch and I try cultivated chicken for the first time, cost: ~$15,000/nugget March 2026: Uma and Upside host a book party for me: unlimited cultivated chicken (and books about cultivated meat) for all! Learn more about Meat (the book): MeatBook.org photos: Lindsey Shea19 Apr 2026 11:26 +0000at://did:plc:enp44l57uhda7cbofrojse2d/app.bsky.feed.post/3mjttuwogxs2mhttps://bsky.app/profile/brucefriedrich.bsky.social/post/3mjs2bbyco226Very much enjoyed chatting with environmental reporter Nicolás Rivero about my new book Meat at @politicsprose.bsky.social Bookstore a few weeks back. Audio is available on P+P's Spotify page: https://open.spotify.com/episode/1CtlwIKhq6LfC0F0QEW0af?si=J-S87iU6R2qHU11rwWqfCQ photo credit: GFI's Susan Bachar More about Meat: meatbook.org/praise18 Apr 2026 18:15 +0000at://did:plc:enp44l57uhda7cbofrojse2d/app.bsky.feed.post/3mjs2bbyco226https://bsky.app/profile/brucefriedrich.bsky.social/post/3mgkcgkjei22r🔥 @nature.com selects Meat as one of its “five of the best science picks." Previously named a top 10 new release in science by @publisherswkly.bsky.social ("This packed account makes food science feel like an urgent and essential undertaking"). Find out more at MeatBook.org08 Mar 2026 12:05 +0000at://did:plc:enp44l57uhda7cbofrojse2d/app.bsky.feed.post/3mgkcgkjei22rhttps://bsky.app/profile/brucefriedrich.bsky.social/post/3mfotl5rhus2q"They were not the next Impossible; they were the next Gardenburger... you’re not ever going to compete with the $2 trillion global animal meat and seafood markets." Many thanks to the brilliant and world-changing team at Food Tank for running an excerpt from chapter 7 of Meat, see foodtank.com.25 Feb 2026 13:57 +0000at://did:plc:enp44l57uhda7cbofrojse2d/app.bsky.feed.post/3mfotl5rhus2qhttps://bsky.app/profile/brucefriedrich.bsky.social/post/3mfca37ti622i🌍 Grateful to @volts.wtf for having me on to talk about climate and alt meats. Roberts says I make the case “in about as energetic and comprehensive a way as you could possibly ask.” If you listen, please let me know what you think: volts.wtf/p/can-fake-meat-help-solve-climate20 Feb 2026 13:36 +0000at://did:plc:enp44l57uhda7cbofrojse2d/app.bsky.feed.post/3mfca37ti622ihttps://bsky.app/profile/brucefriedrich.bsky.social/post/3mevuzy2m7k2o"Mitigation options are swamped by increased meat demand. For your readers in particular, this all begs the question: Is this a climate emergency, or isn’t it?" My q-n-a with former @nature.org president and CEO Mark Tercek: marktercek.substack.com/p/the-future-of-meat15 Feb 2026 15:47 +0000at://did:plc:enp44l57uhda7cbofrojse2d/app.bsky.feed.post/3mevuzy2m7k2ohttps://bsky.app/profile/brucefriedrich.bsky.social/post/3mdxjjcifcs2w🎉 I am so excited I can barely contain myself: Today is the day that my new book, Meat, goes on sale! 🎉 If you have not purchased it yet, now would be a good time: MeatBook.org/purchase Here are more ways you can help: meatbook.org/promote Thank you—from my heart’s bottom. 🙂 💥03 Feb 2026 14:00 +0000at://did:plc:enp44l57uhda7cbofrojse2d/app.bsky.feed.post/3mdxjjcifcs2whttps://bsky.app/profile/brucefriedrich.bsky.social/post/3mdsuf25is22kICYMI, a lovely 2-page spread in yesterday's @theguardian.com about my new book Meat, which goes on sale Tuesday. - full story: tinyurl.com/bdzn2ywr - order the book: meatbook.org Many thanks to reporter @dpcarrington.bsky.social for capturing the book so well. 1/501 Feb 2026 17:32 +0000at://did:plc:enp44l57uhda7cbofrojse2d/app.bsky.feed.post/3mdsuf25is22khttps://bsky.app/profile/brucefriedrich.bsky.social/post/3mdppv54wsk2eGrateful to @dpcarrington.bsky.social for this lovely profile of my new book Meat, in today's @theguardian.com: tinyurl.com/bdzn2ywr Out Tuesday: MeatBook.org (a @publisherswkly.bsky.social top 10 new release in science; Amazon #1 new release for environmental science, climatology + food policy)31 Jan 2026 11:33 +0000at://did:plc:enp44l57uhda7cbofrojse2d/app.bsky.feed.post/3mdppv54wsk2ehttps://bsky.app/profile/brucefriedrich.bsky.social/post/3mdipxphpuk2yIn 2009, Pat Brown asked a question no one had seriously tried to answer: What makes meat taste delicious—and can we recreate that from plants? In Meat, I tell Pat's story, engage with the critiques, & discuss how we can work together to make Pat's vision a reality. Preorder: meatbook.org/purchase28 Jan 2026 16:46 +0000at://did:plc:enp44l57uhda7cbofrojse2d/app.bsky.feed.post/3mdipxphpuk2yhttps://bsky.app/profile/brucefriedrich.bsky.social/post/3mdga6wxwc22sMost of the antibiotics that make modern medicine possible aren’t used in hospitals. They’re fed to chickens, fish, and other farm animals: ~100,000 metric tons per year. And rising. Chapter 3 of Meat dives in. Preorder at MeatBook.org.27 Jan 2026 16:58 +0000at://did:plc:enp44l57uhda7cbofrojse2d/app.bsky.feed.post/3mdga6wxwc22shttps://bsky.app/profile/brucefriedrich.bsky.social/post/3mcxbcatn7s2jMost people think soy-driven deforestation is about cattle. It isn’t. Less than 1% of global soy is fed to beef cattle. About 80% goes to animal feed—mostly for chickens, pigs, and farmed fish. MEAT goes on sale Feb 3. Preorder now: MeatBook.org21 Jan 2026 18:08 +0000at://did:plc:enp44l57uhda7cbofrojse2d/app.bsky.feed.post/3mcxbcatn7s2j