Head of Editorial at Latent Space, a leading AI engineering publication · Internet historian at cybercultural.com · Founded ReadWriteWeb (2003–2012) · 🥝 in 🇬🇧 Classic Web: https://bsky.app/profile/classicweb.site Leaflet: https://ricmac.leaflet.pubhttps://bsky.app/profile/ricmac.orghttps://bsky.app/profile/ricmac.org/post/3mtf7fmolxk2dModel routing is having a moment thanks to the $7B Stripe acquisition of OpenRouter. But it's also increasingly important in enterprises. In my latest article, I talk to Glean CEO Arvind Jain about why model routing helps control AI costs for organizations. https://www.latent.space/p/glean-model-routing18 Aug 2026 21:55 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mtf7fmolxk2dhttps://bsky.app/profile/ricmac.org/post/3mtci3wrpss2kSome lovely memories of my former TNS colleague Darryl Taft in this memorial post. RIP Darryl, you were one of the great tech journalists. They certainly don’t make ‘em like they used to. https://thenewstack.io/darryl-taft-technology-journalist/17 Aug 2026 19:52 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mtci3wrpss2khttps://bsky.app/profile/ricmac.org/post/3mt5dwvb3hk22I talk to Astro creator Fred Schott about his agent framework, Flue — which has just moved to v2 and added React-style hooks. We discuss how React inspired him, why agents need a harness, and the Cloudflare connection (incl competing with Vercel’s eve). www.latent.space/p/flue-2 https://www.latent.space/p/flue-215 Aug 2026 18:55 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mt5dwvb3hk22https://bsky.app/profile/ricmac.org/post/3mrudvxw7m22dSome of you old webheads might enjoy my latest post on Latent Space. It turns out the Semantic Web is alive and well, in the form of ontologies being used to keep LLMs honest. https://www.latent.space/p/ontologies-agentic-systems30 Jul 2026 11:35 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mrudvxw7m22dhttps://bsky.app/profile/ricmac.org/post/3mrn36nbcjk26Today's my first day in a new role: Head of Editorial at Latent Space. From ReadWriteWeb to The New Stack, I've always loved being at the cutting edge of tech x media. So I'm thrilled to join swyx & his team! www.latent.space https://www.latent.space/27 Jul 2026 14:10 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mrn36nbcjk26https://bsky.app/profile/ricmac.org/post/3mqtl2csyfc2mThis week's Agentic Web News covers the rise of the agentic web as a concept, browsers integrated into the agentic tools of OpenAI and Anthropic, real momentum for the WebMCP protocol, plus further agentic commerce and web development news. https://agenticweb.news/browsers-in-agents-webmcp-momentum/17 Jul 2026 10:45 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mqtl2csyfc2mhttps://bsky.app/profile/ricmac.org/post/3mq7lpd3j5227My personal reflections on a hectic and inspiring week in San Francisco, covering the AI Engineer World's Fair. https://agenticweb.news/ai-engineer-worlds-fair/09 Jul 2026 12:03 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mq7lpd3j5227https://bsky.app/profile/ricmac.org/post/3mp6cvxwgvk2aVery sad to hear of the passing of Om Malik, one of the original tech bloggers. Our sites competed in the Technorati era, but he was one of the kindest, wisest and most generous people I met in Silicon Valley. RIP Om — one of tech’s original minds. https://cybercultural.com/p/026-rww-redesign-2007-crunchies/26 Jun 2026 06:28 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mp6cvxwgvk2ahttps://bsky.app/profile/ricmac.org/post/3moxitwz6uc2iThis week’s market signals suggest the agentic web is entering a new phase. AWS + Adobe (MCP), Vercel (eve), Okta (agent identity) and Google (Agentic Resource Discovery) are all building different layers of what is becoming the enterprise agent stack. https://agenticweb.news/agent-stack-becomes-enterprise-infrastructure/23 Jun 2026 13:26 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3moxitwz6uc2ihttps://bsky.app/profile/ricmac.org/post/3mon7k3di322rWhat does "web-based" actually mean in 2026? While pondering that, the Web 2.0 cliche "the web is made of people" came to mind, a saying that perhaps derived from the 1973 dystopian movie Soylent Green. Some Friday musings from an ol' webhead just trying to keep it real... https://ricmac.org/2026/06/19/the-web-is-made-of-people/19 Jun 2026 11:12 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mon7k3di322rhttps://bsky.app/profile/ricmac.org/post/3mokwafqonc2xTurns out websites have a future in the AI era after all. I talk to an e-commerce founder about why his team is building around the emerging #WebMCP open standard. https://agenticweb.news/nekuda-webmcp-agentic-commerce-websites/18 Jun 2026 13:21 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mokwafqonc2xhttps://bsky.app/profile/ricmac.org/post/3mog3vo526s2qThe agentic web is moving from read and write... to read, write and execute! This week’s signals span agent payments, callable app actions, persistent cloud execution and portable organisational knowledge. https://agenticweb.news/agentic-web-execution-rights/16 Jun 2026 15:19 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mog3vo526s2qhttps://bsky.app/profile/ricmac.org/post/3mo3zwb3gsk2rThe user interface is moving from pages into agents. MCP Apps, atomic brand kits and headless CMS infrastructure all point to the same shift: apps, brands and content becoming machine-readable components that agents can assemble for users. https://ricmac.org/2026/06/12/user-interface-agents/12 Jun 2026 15:17 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mo3zwb3gsk2rhttps://bsky.app/profile/ricmac.org/post/3mo33bbieo22rMy latest interview with agentic web builders is with Ido Salomon & Liad Yosef, about MCP Apps and the rise of software apps inside of AI assistants & agents. In particular, they're focused on the UI aspects — including now generative UI. agenticweb.news/mcp-apps/ https://agenticweb.news/mcp-apps/12 Jun 2026 06:08 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mo33bbieo22rhttps://bsky.app/profile/ricmac.org/post/3mnu2z3d56c2nNew on Agentic Web News: The machine-readable web becomes a business problem In this week's market signals post, I connect Cloudflare, Microsoft Web IQ, atomic brand kits, Salesforce + Contentful, and The Economist’s ChatGPT app. https://agenticweb.news/agentic-web-machine-readable-business/09 Jun 2026 11:15 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mnu2z3d56c2nhttps://bsky.app/profile/ricmac.org/post/3mnjulznyac2vWho owns that AI agent? I wrote about DNSid, a project from Innovation Labs / Identity Digital that wants to use DNS as an accountability layer for agents on the web. The agentic web needs identity — ideally open, shared infrastructure rather than platform control. https://agenticweb.news/who-owns-ai-agent-dnsid/05 Jun 2026 09:54 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mnjulznyac2vhttps://bsky.app/profile/ricmac.org/post/3mnf7m4pbcc2q"If I were building a website tomorrow, or building a SaaS app tomorrow, I would probably build it MCP-first, because that’s how agents increasingly want to consume this." A quote from my interview with Alex Salazar, CEO of Arcade — building middleware for agents. https://agenticweb.news/arcade-actions-runtime-mcp-agentic-web/03 Jun 2026 13:27 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mnf7m4pbcc2qhttps://bsky.app/profile/ricmac.org/post/3mna7illcbk2lIn this week's Agentic Web News market signals, I look at the economic layers now emerging in the agentic web: 📡 Agentic advertising enters its “wild west” phase 🛒 Amazon launches agentic shopping infra 🆔 DNS-AID points to the need for agent identity & discovery https://agenticweb.news/agentic-web-advertising-commerce-identity/01 Jun 2026 13:42 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mna7illcbk2lhttps://bsky.app/profile/ricmac.org/post/3mn2v6j4ecc2tThe open social web needs more horses. https://ricmac.leaflet.pub/3mn2v6eggh22t30 May 2026 10:54 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mn2v6j4ecc2thttps://bsky.app/profile/ricmac.org/post/3mmyqemqzxc2u"Hey...let's be careful out there." Prompted by the immortal words of Sgt. Phil Esterhaus on Hill Street Blues, I look at two lessons from RunSignup’s careful AI rollout. I also reflect on some of the negative consequences of agentic AI this week (tech layoffs, etc). https://ricmac.org/2026/05/29/agentic-ai-business-lessons/29 May 2026 14:23 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mmyqemqzxc2uhttps://bsky.app/profile/ricmac.org/post/3mmwpc6eurs2kTesting the new @standard.site integration. ricmac.leaflet.pub/3mjwy6k77u22q I like how it makes it stand out as a publication. Great to see WordPress also supporting this, as well as the Atmosphere native apps like Leaflet. (Nb: you need to upgrade your Bluesky app to see the difference) https://ricmac.leaflet.pub/3mjwy6k77u22q28 May 2026 18:58 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mmwpc6eurs2khttps://bsky.app/profile/ricmac.org/post/3mmtyioni2k2pRunSignup, a web platform for race organizers, is deploying AI chatbots and building agentic infrastructure across its product. I spoke to founder Bob Bickel about how MCP, AI assistants, and conversational interfaces are reshaping SaaS. https://agenticweb.news/runsignup-ai-agents/27 May 2026 17:05 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mmtyioni2k2phttps://bsky.app/profile/ricmac.org/post/3mmr3gyfzjc26My analysis of Google I/O: Google laid out a big, not always coherent vision for making the web more agent-ready. The strongest signals came from Chrome, while Gemini Spark and AI search raise questions. Also: could Parallel’s Index solve AI’s publisher economics? https://agenticweb.news/google-agentic-web/26 May 2026 13:19 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mmr3gyfzjc26https://bsky.app/profile/ricmac.org/post/3mm7si5tmgs2rI’ve just launched Agentic Web News: signals, interviews and analysis on the next phase of the web. I'm using the Ghost platform for this; am hoping to eventually turn this into a subscription newsletter. Check it out if you're intrigued about this new era of the web. https://agenticweb.news/welcome-to-agentic-web-news/19 May 2026 16:24 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mm7si5tmgs2rhttps://bsky.app/profile/ricmac.org/post/3mlqmbiterk2fThe agentic web is becoming a business issue. As AI agents begin to discover, interpret and act on websites, businesses need to rethink what their websites are for. My new post looks at what this means for business leaders, product teams, publishers and developers. https://ricmac.org/2026/05/13/why-the-agentic-web-matters-for-businesses/13 May 2026 15:23 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mlqmbiterk2fhttps://bsky.app/profile/ricmac.org/post/3mlduljqic222What is the agentic web? I’ve published a new post defining the term and placing it in historical context: Read web → Read/write web → Platform web → Agentic web The key point: websites aren’t disappearing. Indeed, I'd argue their role is expanding. https://ricmac.org/2026/05/08/what-is-the-agentic-web/08 May 2026 13:47 +0000at://did:plc:ev4fhapxcvyjk2ldlwvcfzoq/app.bsky.feed.post/3mlduljqic222