Strategic #marketing consultancy working with #publishers, societies, associations and technology start-ups. We believe big ideas need to be realised.https://bsky.app/profile/tbicommunications.bsky.socialhttps://bsky.app/profile/tbicommunications.bsky.social/post/3mtecz56k6s22NEW TEAM MEMBER ALERT! @annabeldaly.bsky.social joins TBI as a Senior Consultant, having moved from OUP, where she was Marketing Director, bringing more than 20 years' experience in strategic marketing, communications, leadership development, AI adoption and business transformation.18 Aug 2026 13:27 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mtecz56k6s22https://bsky.app/profile/tbicommunications.bsky.social/post/3msge3xsxus2uNEW TEAM MEMBER: Welcome to the team, Scott! He joins us as our new Research and Data Insights Manager, bringing a wealth of experience in working with scholarly publishers, societies, membership organisations and charities to understand their customers and make better data-driven decisions.06 Aug 2026 15:26 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3msge3xsxus2uhttps://bsky.app/profile/tbicommunications.bsky.social/post/3mqtex22ssk2xScholarly publishing professionals are unusually good at detecting when a piece of thought leadership is substance versus performance. The Silverchair AI white paper had to earn its place in that critical readership. How we approached it → tbicommunications.com/silverchair T17 Jul 2026 08:56 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mqtex22ssk2xhttps://bsky.app/profile/tbicommunications.bsky.social/post/3mp4ozvukmk25The most useful member survey questions are usually the ones that make you slightly nervous to ask. 'What almost made you not renew?' tells you more than any satisfaction score. More on getting the most out of your member survey → https://tbicommunications.com/membership-research-harnessing-insight-from-your-society-members25 Jun 2026 15:00 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mp4ozvukmk25https://bsky.app/profile/tbicommunications.bsky.social/post/3mofzl6pm4k23Conference marketing to an international scientific audience is a genuine craft. You need to reach the right people with the right argument at the right moment in their decision-making. How we generated 8,000 attendees for a brand-new STEM congress → https://tbicommunications.com/driving-success-tbis-strategic-registration-marketing-campaign-for-an-international-stem-federation16 Jun 2026 14:37 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mofzl6pm4k23https://bsky.app/profile/tbicommunications.bsky.social/post/3mnwpegu4t22aWriting about AI for an audience of scholarly publishing professionals is a challenge. Too superficial and you lose credibility. Too technical and you lose reach. For Silverchair, we found the balance and sparked real debate at their community event. → tbicommunications.com/silverchair10 Jun 2026 12:24 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mnwpegu4t22ahttps://bsky.app/profile/tbicommunications.bsky.social/post/3mnf5wojxdk24Small paid ads budgets don’t have to mean limited success. Focus on placement. Get creative. Maximise user experience. Practical guide for research sector organisations → https://tbicommunications.com/paid-ads-how-to-make-the-most-of-a-modest-budget03 Jun 2026 12:57 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mnf5wojxdk24https://bsky.app/profile/tbicommunications.bsky.social/post/3mmvyw5zcxs2xThe hardest thing about onboarding an agency is the knowledge transfer. How long before they understand your audience, your voice, your objectives? For our clients @bjuiknowledge.bsky.social, our expertise meant we could hit the ground running. https://tbicommunications.com/seamlessly-bridging-gaps28 May 2026 12:18 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mmvyw5zcxs2xhttps://bsky.app/profile/tbicommunications.bsky.social/post/3mmejutok2k27The most interesting strategic moves in scholarly publishing aren't about doing the same things better. They're about asking different questions. Who is underserved? What value isn't being created yet? Where is there clear air? Read more → https://tbicommunications.com/swimming-in-blue-oceans-the-pursuit-of-high-differentiation-at-low-cost21 May 2026 13:33 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mmejutok2k27https://bsky.app/profile/tbicommunications.bsky.social/post/3mm6zoue7zc2kThe gap between what members say and what they do can be where the most useful insights live. Truly useful member research digs into how your members value you and what might compel them to leave. More on designing research → https://tbicommunications.com/membership-research-harnessing-insight-from-your-society-members19 May 2026 09:00 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mm6zoue7zc2khttps://bsky.app/profile/tbicommunications.bsky.social/post/3mlnfn5ojjk2o The blank page is one of the biggest time-sinks in content marketing. For comms teams whose quality can't slip, finding your writing rhythm is a real advantage. Some practical techniques that work for us → https://tbicommunications.com/how-to-improve-writing-productiv12 May 2026 08:46 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mlnfn5ojjk2ohttps://bsky.app/profile/tbicommunications.bsky.social/post/3mlba4q7f3k23Organisations that serve very broad audiences often try to segment their way to clarity. For The English Association, we found a different route: a unifying messaging framework that resonated across all careers. Case study → https://tbicommunications.com/strengthening-membership-and-communications-strategies-for-the-english-association07 May 2026 12:35 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mlba4q7f3k23https://bsky.app/profile/tbicommunications.bsky.social/post/3mkp6kzjhfc2hGreat in-person meeting this week with the whole TBI team. Topics of conversation included responsible AI use, what zero-click searches mean for PPC best practice and celebrating our collective successes.30 Apr 2026 08:20 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mkp6kzjhfc2hhttps://bsky.app/profile/tbicommunications.bsky.social/post/3migf7zbgfs2kRenewal decisions aren't made at renewal time. They're made in the quiet moments when a member wonders if they got value this year. The societies that keep members don't just broadcast. They build genuine two-way relationships. → https://tbicommunications.com/approaches-to-member-engagement-its-a-two-way-street01 Apr 2026 09:34 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3migf7zbgfs2khttps://bsky.app/profile/tbicommunications.bsky.social/post/3mhfwtcbvrs2lThis #InternationalClientsDay, we’re recognising the organisations who trust us with their strategy, communications, and campaigns. “I rely on TBI Communications to extend the capabilities of my in-house team…” Read more testimonials: bit.ly/4sjEPcL19 Mar 2026 11:52 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mhfwtcbvrs2lhttps://bsky.app/profile/tbicommunications.bsky.social/post/3mhb7nuqhb22aHappy St Patrick’s Day to everyone celebrating today from the TBI team ☘️ However you’re spending it, we hope it’s a good one. Lá Fhéile Pádraig sona daoibh.17 Mar 2026 14:46 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mhb7nuqhb22ahttps://bsky.app/profile/tbicommunications.bsky.social/post/3mgp2zrvycc2g🔬 It’s #BritishScienceWeek. Across the UK, science & research are being celebrated. We’re proud to help amplify the work published by our clients, supporting campaigns, clearer messaging & #OpenScience projects. Learn more about what we do: bit.ly/4cUIqcL10 Mar 2026 09:36 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mgp2zrvycc2ghttps://bsky.app/profile/tbicommunications.bsky.social/post/3mgmj5uppac2w📚 #LondonBookFair is tomorrow. @kellyhenwood.bsky.social will be at Olympia on 10 March, meeting publishers and partners and catching up on what’s shaping the year ahead. If you’d like to connect while you’re there, send her a message and arrange a time to meet.09 Mar 2026 09:10 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mgmj5uppac2whttps://bsky.app/profile/tbicommunications.bsky.social/post/3mgcx3io2gc2hIt’s International Ideas Month 💡  At The Big Idea (TBI), we believe big ideas deserve proper thinking. This month our team will share ideas shaping scholarly comms: journal positioning, author relationships, visibility between renewal cycles, & the real use of AI. More next week.05 Mar 2026 13:53 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mgcx3io2gc2hhttps://bsky.app/profile/tbicommunications.bsky.social/post/3mg34hyd4as2l📚 #LondonBookFair is coming up! Our Senior Consultant @kellyhenwood.bsky.social will be there on 10 March. LBF is a key opportunity to understand what’s changing in the publishing landscape. If you’re attending, reach out to set up a conversation with Kelly.02 Mar 2026 11:08 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mg34hyd4as2lhttps://bsky.app/profile/tbicommunications.bsky.social/post/3mftwnda5kc2uDigital learning is evolving, and AI is now part of the picture. This #DigitalLearningDay, we’re sharing reflections on what thoughtful, responsible use of AI looks like in practice. Read more: bit.ly/46tXk5Q27 Feb 2026 14:35 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mftwnda5kc2uhttps://bsky.app/profile/tbicommunications.bsky.social/post/3mfp2gprtmk2rWe’re officially settled into 2026. Has your marketing strategy caught up? If it’s time for a refresh, we can help – supporting organisations across #ResearchCommunications to rethink what’s working and what’s next. How can we support you? 👉 bit.ly/4r007Lj #MarketingStrategy #ScholarlyComms25 Feb 2026 16:00 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mfp2gprtmk2rhttps://bsky.app/profile/tbicommunications.bsky.social/post/3mfc4dx6s322eAI is reshaping marketing, but what does it mean for our sector? Key takeaways from Gartner’s 2026 predictions: #AI can boost engagement, human oversight ensures quality, and trust and transparency remain vital. 📌 Read Lynne’s reflections: bit.ly/46kd1MR #ResearchComms20 Feb 2026 12:29 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mfc4dx6s322ehttps://bsky.app/profile/tbicommunications.bsky.social/post/3mf7cs27zj22tR2R is almost here. The Researcher to Reader Conference takes place next week (24 & 25 February), our Senior Consultant @kellyhenwood.bsky.social will be there. If you’re attending too & would like to say hello, feel free to reach out and set something up in advance. 👋 See you next week!19 Feb 2026 09:47 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mf7cs27zj22thttps://bsky.app/profile/tbicommunications.bsky.social/post/3mf2k7s3imk22Happy Chinese New Year 🧧 Today marks the start of the Year of the Horse, often associated with energy, movement and progress. For those working across #GlobalResearch and #ScholarlyComms, it’s a reminder of the international communities we work with and the shared effort behind knowledge creation.17 Feb 2026 12:16 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mf2k7s3imk22https://bsky.app/profile/tbicommunications.bsky.social/post/3meqd4o7br22bGartner’s 2026 Marketing Predictions focus on broad #Marketing trends. At TBI, we’ve been asking a different question: what might these shifts mean for our sector? As #AI increasingly mediates discovery, trust, transparency, and design become central, not optional. Read the blog 📌 bit.ly/3ZAn3Wp13 Feb 2026 10:43 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3meqd4o7br22bhttps://bsky.app/profile/tbicommunications.bsky.social/post/3mejdow2oic2hOur Senior Consultant Kelly will be at #ResearcherToReader Conference on 24 February. R2R is a great space for conversations across research, publishing, & libraries. If you’re attending, @kellyhenwood.bsky.social would love to connect. You can also catch her at #LondonBookFair on 10 March 📚10 Feb 2026 16:04 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mejdow2oic2hhttps://bsky.app/profile/tbicommunications.bsky.social/post/3mdfgyldpds2fIf you’re running campaigns with niche audiences or smaller budgets, optimisation is where results are won or lost. Our latest #TBITip: change one thing at a time. It’s how you get real insights and why small shifts in targeting or creative can outperform bigger budgets.27 Jan 2026 09:27 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mdfgyldpds2fhttps://bsky.app/profile/tbicommunications.bsky.social/post/3mczj25wyis2fOne message stood out at #APE2026 last week: protecting trust, equity and integrity is something we must do together. In her latest blog, our Senior Consultant Mithu explores what’s next for scholarly publishing, with insights on collaboration, transparency and research integrity. 📌 bit.ly/3NvAEvu https://bit.ly/3NvAEvu22 Jan 2026 15:32 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mczj25wyis2fhttps://bsky.app/profile/tbicommunications.bsky.social/post/3mcx3ytrxyk2yLooking forward to University Press Publishing for Ukraine: Policy and Practice next week. Our MD, Lynne Miller, will be speaking on practical, sustainable ways publishers can build visibility and community. 🇺🇦 More on SUPRR: suprr.org bit.ly/4qAWBYC21 Jan 2026 16:33 +0000at://did:plc:foo7twrwmnd3lq4iwbcwtsrt/app.bsky.feed.post/3mcx3ytrxyk2y