Show up more like you at your best in your marketing and sales ✅ Respected & valued GoHighLevel, ActiveCampaign, Keap expert 🤓 Read my best-seller: LEMONADE Plan 🍋https://bsky.app/profile/garetheverson.comhttps://bsky.app/profile/garetheverson.com/post/3muk6bba7hf2hYou open up your email marketing tool and stare at the blank box. It's not that you've nothing to say. The tool hands you the hard part: what to write. Try keeping a note on your phone of what customers ask you. Next time you need an email, the idea's there. #MoreLikeYou #SmallBusinessUK02 Sep 2026 14:43 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3muk6bba7hf2hhttps://bsky.app/profile/garetheverson.com/post/3mujosk7rbs2nI ran my business on ‘just enough’ for years. It was a terrible way to fund a retirement. Nobody is topping up a pension for us. So where does the money come from? There are five dials inside your business, and you only have to move each one a little. More here: https://www.linkedin.com/pulse/how-solo-directors-fund-own-retirement-gareth-everson-ve6te02 Sep 2026 10:06 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mujosk7rbs2nhttps://bsky.app/profile/garetheverson.com/post/3muhav6ugff2jYou book someone in, mean to send the confirmation, then the day runs away with you. To you it's a small job still on the list. To them, the silence starts to feel like it isn't happening. Try to send it the moment you book them in. #MoreLikeYou #SmallBusinessUK #Appointments #ServiceBusiness01 Sep 2026 10:52 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3muhav6ugff2jhttps://bsky.app/profile/garetheverson.com/post/3mu4o3qhis22pTwo businesses with identical profits can sell for very different prices. A buyer pays a premium for your systems and for what your CRM knows about your customers. So try documenting your processes and getting what's in your head into that CRM. #MoreLikeYou #SmallBusinessUK #BusinessValue28 Aug 2026 05:49 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mu4o3qhis22phttps://bsky.app/profile/garetheverson.com/post/3mu33txl2oh2rFor years I said yes to anything a client asked for. It felt like good service. But the work I'm brilliant at kept getting crowded out by work anyone could have done. So I drew three lines: what I'm best at, what sits alongside it, and what I turn down. #MoreLikeYou #SmallBusinessUK #ScopeCreep27 Aug 2026 14:50 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mu33txl2oh2rhttps://bsky.app/profile/garetheverson.com/post/3mty557l4uf2lBusiness coaches ask if your business could survive three months without you. But I'd ask it the other way round: could you survive three months without your business? Illness or injury doesn't ask permission. Try working out what it would really cost you. #MoreLikeYou #SmallBusinessUK #CashFlow26 Aug 2026 10:35 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mty557l4uf2lhttps://bsky.app/profile/garetheverson.com/post/3mtvmkrjrxl2fYour goodbye at the end of a job might only take you thirty seconds. But then you get three phone calls. Every one of them answers something the goodbye should have covered. Try slowing the handover down: get them to explain it back in their own words. #MoreLikeYou #SmallBusinessUK #Handover25 Aug 2026 10:33 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mtvmkrjrxl2fhttps://bsky.app/profile/garetheverson.com/post/3mtslx5jyfj25When someone gets in touch, we can jump straight to the price. But most people aren't ready to buy yet. Just a number in an empty quote gives them nothing to go on, so they disappear. Try something useful instead: a guide, or a reason to keep talking. #MoreLikeYou #SmallBusinessUK #Enquiries24 Aug 2026 05:44 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mtslx5jyfj25https://bsky.app/profile/garetheverson.com/post/3mtl2rjgkm72lWhen do you ask for reviews? If it's only once at the end, to you it's a quick favour. To them it's a request out of nowhere, from someone they haven't heard from since the invoice. Mention its importance at the sales meeting, so the ask is a promise kept. #MoreLikeYou #SmallBusinessUK #Reviews21 Aug 2026 05:48 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mtl2rjgkm72lhttps://bsky.app/profile/garetheverson.com/post/3mtj6ef2djb2qSomebody decides they need help. Months later, they still haven't gone ahead. Those months aren't nothing to them. They're weighing it up, and life gets in the way. But whoever's still there when they've convinced themselves wins the work. #MoreLikeYou #SmallBusinessUK #ServiceBusiness20 Aug 2026 11:47 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mtj6ef2djb2qhttps://bsky.app/profile/garetheverson.com/post/3mtgzuaqf722sThey pictured the job done by the weekend, and you were thinking three weeks. But neither of you said that number out loud. Try agreeing the realistic timeline in the sales conversation. A timeline you both agreed to is more like you than one you each assumed. #MoreLikeYou #Expectations19 Aug 2026 15:21 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mtgzuaqf722shttps://bsky.app/profile/garetheverson.com/post/3mteakcl4rk2nLast year 726,000 UK companies came off the UK Companies House register. Fewer than 1,000 sold for enough to put £1m in a director's pocket. So what happened to the other 725,000? I looked at the numbers behind it. It has changed how I think I'll exit my business. https://www.linkedin.com/pulse/doesnt-end-like-gareth-everson-abefe18 Aug 2026 12:43 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mteakcl4rk2nhttps://bsky.app/profile/garetheverson.com/post/3mtdjgixwq72aIf you sell in every email, people stop opening them. If you never do, there's nothing to remember you by. Try mixing in the questions people actually ask you, and the stories that answer them. A mix of help and offers is more like you than always pitching or going quiet. #MoreLikeYou #Nurture18 Aug 2026 05:49 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mtdjgixwq72ahttps://bsky.app/profile/garetheverson.com/post/3mtaysc25t62fMost websites lead with qualifications but your customer is wondering if you'll tidy up afterwards. Try answering what they're too polite to ask: how you'll clean up, and what it'll really cost. Answering that worry is more like you than a wall of credentials #MoreLikeYou #SmallBusinessUK #Trust17 Aug 2026 05:46 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mtaysc25t62fhttps://bsky.app/profile/garetheverson.com/post/3mszhhaepiz2qFor years, no decision I made grew the value of my business. I was focused on the next project. Then I asked five exited owners what they sold for, and I now model the one with the highest exit. A business built to sell is more like you than one that's just a job. #MoreLikeYou #BusinessValue14 Aug 2026 05:47 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mszhhaepiz2qhttps://bsky.app/profile/garetheverson.com/post/3msxs5h3rsa2cYour CRM knows who's due for a review. But does it ever nudge you to ask them? Try one trigger: when you mark a job as complete, schedule the review request to be sent. A tool that remembers is more like what you'd want to do than manually remembering. #MoreLikeYou #SmallBusinessUK #Reviews13 Aug 2026 13:53 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3msxs5h3rsa2chttps://bsky.app/profile/garetheverson.com/post/3msux2suhzx2mWhen a job ends, do you chase new customers while that happy one drifts away? Try spotting what they could do next with you, then offer it. Doing more with someone who values you sounds more like you than starting over. #MoreLikeYou #SmallBusinessUK #CustomerJourney #ServiceBusiness12 Aug 2026 10:43 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3msux2suhzx2mhttps://bsky.app/profile/garetheverson.com/post/3msrwbmuvdt2yIf your best reviews only ever arrive by chance, is it because asking never became a habit? Try making the ask a fixed step, like the invoice - same words, every job. A review you asked for sounds more like you than waiting and hoping. #MoreLikeYou #SmallBusinessUK #ServiceBusiness #Reviews11 Aug 2026 05:51 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3msrwbmuvdt2yhttps://bsky.app/profile/garetheverson.com/post/3msq2efz3i32uThere's a financial number that means you could retire early, and most never work it out. Try working backwards from the retirement you want to work out the exit number you need from your business. A clean exit is more like you than working until you drop. #MoreLikeYou #SmallBusinessUK #ExitPlan10 Aug 2026 11:59 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3msq2efz3i32uhttps://bsky.app/profile/garetheverson.com/post/3msie6auibh2iMost no-shows aren't rudeness. Life can get in the way, and nobody reminded them. Try a message the day before that reminds them of the time, place, and a task to think about. In your own words, it sounds more like you than any calendar bot. #MoreLikeYou #SmallBusinessUK #ServiceBusiness #NoShows07 Aug 2026 10:33 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3msie6auibh2ihttps://bsky.app/profile/garetheverson.com/post/3mscti47qsu2jTo your customer, your price is just a number. They see the figure, not the context. Try wrapping three lines around it: what's included, what happens next, how to say yes. Same price, but the words sound more like you than a bare number. #MoreLikeYou #SmallBusinessUK #ServiceBusiness #Pricing05 Aug 2026 05:51 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mscti47qsu2jhttps://bsky.app/profile/garetheverson.com/post/3ms5skbrj7v2kA website template hands you empty pages, not the words. But you already know them. Try answering the five questions customers ask: price, timing, trust, mess, what's next. A site in your own words sounds more like you than any template. #MoreLikeYou #SmallBusinessUK #ServiceBusiness #Website03 Aug 2026 05:51 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3ms5skbrj7v2khttps://bsky.app/profile/garetheverson.com/post/3mrwrarisj32kA downloaded guide is a request for help. But with no next step, your silence kills it. Try one message the day after: did it help, and what are you working on now? A friendly question sounds more like you than a guide that goes nowhere. #MoreLikeYou #SmallBusinessUK #ServiceBusines #LeadMagnet31 Jul 2026 10:39 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mrwrarisj32khttps://bsky.app/profile/garetheverson.com/post/3mrtqhgq3ex2sAsking a happy customer for more work can feel pushy, so we wait. But that can seem like disinterest. Try mentioning the one thing you'd do next if you were them. That's helping, and it sounds more like you than selling or silence. #MoreLikeYou #SmallBusinessUK #ServiceBusiness #RepeatBusiness30 Jul 2026 05:47 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mrtqhgq3ex2shttps://bsky.app/profile/garetheverson.com/post/3mrrsbhfuy22cYour happiest customers rarely leave a review, because asking feels awkward. Try asking the day the job finishes, then send the link that evening. Their words sound more like you than any advert. #MoreLikeYou #SmallBusinessUK #ServiceBusiness #Reviews29 Jul 2026 11:14 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mrrsbhfuy22chttps://bsky.app/profile/garetheverson.com/post/3mrplbqrv3n2mYou can quote the perfect price and still lose the job. They're worried about the mess and how long you'll be in their house, so try covering both in the quote itself. Answering the worry they didn't voice sounds more like you. #MoreLikeYou #SmallBusinessUK #Quotes #ServiceBusiness28 Jul 2026 14:03 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mrplbqrv3n2mhttps://bsky.app/profile/garetheverson.com/post/3mrm6xf6qdv2vThey meant to be there. Then life got busy, and somehow the customer gets the blame. A small task makes an appointment feel real, so try a reminder the day before: the time, the place, and what to bring. That sounds more like you than any calendar bot. #MoreLikeYou #SmallBusinessUK #Appointments27 Jul 2026 05:45 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mrm6xf6qdv2vhttps://bsky.app/profile/garetheverson.com/post/3mrfj2x7vs725The quote went out, they went quiet, and chasing felt like pestering. So I did nothing. Interest comes in waves, so try two friendly follow-ups instead, each with a useful tip, a few days apart. Those messages sound more like you than the silence ever would. #MoreLikeYou #SmallBusinessUK #Quotes24 Jul 2026 13:57 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mrfj2x7vs725https://bsky.app/profile/garetheverson.com/post/3mrf3v66o722bWho teaches the cold email people to always use the same stupid opening to their emails? You’ll have seen the format. They say that they “see [company name] and [what company name does]”. Example: “Hi Gareth, I saw AskPip is a new AI automation tool for sales, marketing, and tech workflows.”24 Jul 2026 10:01 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mrf3v66o722bhttps://bsky.app/profile/garetheverson.com/post/3mrd5mwfttk2mYou're on to the next job. They're wondering if they chose well. Try to send one message the same day they say yes, explaining what happens next and when. Silence is what turns a yes into doubt. #MoreLikeYou #SmallBusinessUK #ServiceBusiness #CustomerOnboarding23 Jul 2026 15:27 +0000at://did:plc:goilfcae7iruouuk6rbalkx6/app.bsky.feed.post/3mrd5mwfttk2m