Husband | Father | Blogger | Keynote speaker | Co-founder @ Simmer, @ 8-bit-sheep | https://www.simoahava.com/ | https://www.teamsimmer.com/ | https://www.cookiestatus.com/ | https://www.8-bit-sheep.com/https://bsky.app/profile/simoahava.bsky.socialhttps://bsky.app/profile/simoahava.bsky.social/post/3m75th3eat22m🚨 New blog post! 🚨 "Run Server-side Google Tag Manager On Localhost" Follow this walkthrough to deploy a fully functional server-side GTM setup on your local machine. The solution is based on the datalayer-relay project created by Justus Hämäläinen. https://www.simoahava.com/analytics/run-server-side-google-tag-manager-localhost/ #measure04 Dec 2025 11:08 +0000at://did:plc:hu3noad6vaysljfgf4botorp/app.bsky.feed.post/3m75th3eat22mhttps://bsky.app/profile/simoahava.bsky.social/post/3lxytbyv4zc2k🎉 New Simmer course: Mastering GA4 With Google BigQuery 🎉 Enroll in our new program (of three courses) by the end of September to get a launch discount of -15%. More details: https://www.teamsimmer.com/all-courses/mastering-ga4-with-google-bigquery/ https://youtu.be/QOOw59hOXRo?si=UIt4aMFzA2FXnTgj #measure #bigquery #googleanalytics04 Sep 2025 09:26 +0000at://did:plc:hu3noad6vaysljfgf4botorp/app.bsky.feed.post/3lxytbyv4zc2khttps://bsky.app/profile/simoahava.bsky.social/post/3lxh4vigb7s2m🚨 New blog post on the Simmer blog 🚨 How to configure server-side Google Tag Manager with a same-origin deployment Read the article here: https://www.teamsimmer.com/2025/08/28/same-origin-deployment-with-server-side-google-tag-manager/ Watch the YouTube video here: https://youtu.be/66hDDd-IHxY?si=7_0BueLofnI0GG9c Subscribe to Simmer's YT channel: https://www.youtube.com/channel/UCa_nBP34USwX4vQjPMDiPtA?sub_confirmation=128 Aug 2025 08:30 +0000at://did:plc:hu3noad6vaysljfgf4botorp/app.bsky.feed.post/3lxh4vigb7s2mhttps://bsky.app/profile/simoahava.bsky.social/post/3lokwvo7ejc27📣 Basic Consent Mode: The Guide 📣 My latest article is a comprehensive guide for Google's Basic Consent Mode. It covers both how to implement Basic Consent Mode and how to configure marketing tags to work with it. https://www.simoahava.com/analytics/basic-consent-mode-the-guide/ #googletagmanager #consentmode07 May 2025 08:06 +0000at://did:plc:hu3noad6vaysljfgf4botorp/app.bsky.feed.post/3lokwvo7ejc27https://bsky.app/profile/simoahava.bsky.social/post/3llr66juat22hSafari 18.4 (released March 31st) adds support for partitioned 3P cookies. This is from the proposal labeled CHIPS (Cookies Having Independent Partitioned State). https://developer.apple.com/documentation/safari-release-notes/safari-18_4-release-notes#Networking https://developers.google.com/privacy-sandbox/cookies/chips01 Apr 2025 15:17 +0000at://did:plc:hu3noad6vaysljfgf4botorp/app.bsky.feed.post/3llr66juat22hhttps://bsky.app/profile/simoahava.bsky.social/post/3ll6vqoxvfs2xI'm very much looking forward to attending Emerce Conversion & Analytics again! It's one of my absolute favorite conferences in Europe. Get your ticket here: bit.ly/43lB3Xg My talk will explore some of the unsolved problems with server-side data flows. See you in Amsterdam on April 10th!25 Mar 2025 08:58 +0000at://did:plc:hu3noad6vaysljfgf4botorp/app.bsky.feed.post/3ll6vqoxvfs2xhttps://bsky.app/profile/simoahava.bsky.social/post/3lk63htmr6224📣 Blog post that clarifies Google Tag Manager's upcoming April 10th update 📣 In this article, I'll explain what Google will actually do on April 10th in containers that run Ads and Floodlight events. The change isn't as dramatic as many feared. https://www.simoahava.com/analytics/clarification-on-google-tag-manager-google-tag-update/ #measure12 Mar 2025 07:43 +0000at://did:plc:hu3noad6vaysljfgf4botorp/app.bsky.feed.post/3lk63htmr6224https://bsky.app/profile/simoahava.bsky.social/post/3lhvei5wyyc24New blog post! 📣 Server-side GTM now fetches GA4 configs automatically when you override the Measurement ID. No more manual enrichment—key settings like conversions are applied automatically! Splitting those data streams without losing critical details. 👉 https://www.simoahava.com/gtmtips/sgtm-fetches-ga4-configuration-automatically/11 Feb 2025 09:40 +0000at://did:plc:hu3noad6vaysljfgf4botorp/app.bsky.feed.post/3lhvei5wyyc24https://bsky.app/profile/simoahava.bsky.social/post/3lhdm6qh5l226📣 Server-side GTM and Container Registry deprecation 📣 If you've received email about Container Registry deprecation, and you're wondering if you need to do something about your SGTM deployment – don't worry. Google has migrated the Docker image to Artifact Registry – you don't need to do anything.04 Feb 2025 08:10 +0000at://did:plc:hu3noad6vaysljfgf4botorp/app.bsky.feed.post/3lhdm6qh5l226