Co-founder of Userlist 🌀 SaaS email marketing is the game. Keep them short.https://bsky.app/profile/uibreakfast.comhttps://bsky.app/profile/uibreakfast.com/post/3mszyxws3oz2mWe see marketers suffer from these extremes in lifecycle automation: complexity and lack of volume. a. Unnecessary complexity: trying to predict every user step, going to the extremes with automation logic. Making mistakes, getting frustrated.14 Aug 2026 11:00 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3mszyxws3oz2mhttps://bsky.app/profile/uibreakfast.com/post/3msuy3whzsh2gWhat’s the real cost of lifecycle emails? ▪️ Software. Monthly recurring fee which depends on the user count. ▪️ Migration. Human hours to switch from your existing system. ▪️ Engineering costs for the integration ▪️ Content. Ongoing efforts to write and set up the workflows.12 Aug 2026 11:01 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3msuy3whzsh2ghttps://bsky.app/profile/uibreakfast.com/post/3mspx63nqa72yTop 5 tips for managing B2B email marketing (as someone asked today): ▪️Don't be afraid to email more ▪️Treat this as a process with continuous improvement/expansion, rather than a one-off project ▪️Be helpful ▪️Keep your messages short and focused ▪️DON'T OVERTHINK Simple, not easy.10 Aug 2026 11:01 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3mspx63nqa72yhttps://bsky.app/profile/uibreakfast.com/post/3msij2hqpxj2ySelling an ESP is like selling a mattress. A mattress is bulky, hard to replace, essential for your sleep. It's unlikely you'll rave about your mattress or post about it on social media. Replacing a mattress won't make you sexy/healthy/rich. It's just a mattress. It's just an ESP.07 Aug 2026 12:00 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3msij2hqpxj2yhttps://bsky.app/profile/uibreakfast.com/post/3msdosy2nhc27Here's exactly why consultants are paid to do their thing. Only a fraction of SaaS companies have dedication, resources, and knowledge to expand their lifecycle marketing in a systemic way. Also, who makes comments this long and awesome?05 Aug 2026 14:00 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3msdosy2nhc27https://bsky.app/profile/uibreakfast.com/post/3msbf46lehn2gDid you know that the Split Test node isn't just for A/B tests? It's a random group generator, splitting users into up to 5 paths at whatever percentages you choose. Split testing is the obvious use: create different user journeys, then compare using email metrics or conversion goals. Classic.04 Aug 2026 16:01 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3msbf46lehn2ghttps://bsky.app/profile/uibreakfast.com/post/3ms6kle5irl2vWhat makes a perfect welcome email? (hundreds of companies still obsess about a single email, while forgetting about the rest of their lifecycle) But seriously?03 Aug 2026 13:01 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3ms6kle5irl2vhttps://bsky.app/profile/uibreakfast.com/post/3mrwvte4kos2qThis January we offered a review call to all paying customers, and most people who replied were newly added team members. They didn't know much about @userlist.com, or what's happening in their accounts. This blew our mind. So we set up a simple workflow (took me 15 minutes).31 Jul 2026 12:01 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3mrwvte4kos2qhttps://bsky.app/profile/uibreakfast.com/post/3mrrldhbhzs2y"Now that I have user onboarding in place, what else can I do?" Your best next step is: a workflow for your paying customers. It runs at a slow pace (every 1-2 weeks) and combines educational content, feature nudges, and customer loyalty interventions (asking for referrals, reviews, etc).29 Jul 2026 09:10 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3mrrldhbhzs2yhttps://bsky.app/profile/uibreakfast.com/post/3mrnq6hvga22cSoftware companies overthink email marketing in the same way we overthink social media. A single post won’t impact your LinkedIn account. A hundred of them might. A single email won’t impact your growth. A hundred of them might. Zero emails… Safe bet. #bdtpblurbs #emailmarketing27 Jul 2026 20:26 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3mrnq6hvga22chttps://bsky.app/profile/uibreakfast.com/post/3mqms6273ek2oTime delays in @userlist.com now support advanced calendar settings. E.g. the 10th of the month, the first Monday, or the second Tuesday in March. Now you can send messages related to billing cycles, monthly check-ins, or annual reminders landing on a specific day. Give it a try in your workflows.14 Jul 2026 18:03 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3mqms6273ek2ohttps://bsky.app/profile/uibreakfast.com/post/3mp4wpy4myk24Still can't find time to set up your lifecycle emails? We're stoked to announce a new lineup of done-for-you services at @userlist.com 🔥 We refreshed the existing packages that have been running for years, and added a few new ones. Check'em out: userlist.com/services/25 Jun 2026 17:17 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3mp4wpy4myk24https://bsky.app/profile/uibreakfast.com/post/3mokuitbbm22fSmall but useful @userlist.com update from @benediktdeicke.com. You can now edit user (and company) properties manually from the profile page. Previously, this was done via integration sync. With this, Userlist can cover more of your CRM workflow, with custom fields editable on the spot. Woot 🙌18 Jun 2026 12:50 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3mokuitbbm22fhttps://bsky.app/profile/uibreakfast.com/post/3mmw5wtik2s2bWe've got a new video library at @userlist.com 🚀 From general training, to frameworks, to individual features. Thanks @benediktdeicke.com for the motivation 😊28 May 2026 13:47 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3mmw5wtik2s2bhttps://bsky.app/profile/uibreakfast.com/post/3mjzkfsxptk2eMega super duper cool feature in @userlist.com. Kudos to @benediktdeicke.com for shipping 💪 [contains quote post or other embedded content]21 Apr 2026 17:53 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3mjzkfsxptk2ehttps://bsky.app/profile/uibreakfast.com/post/3mj5ftkc2hk25This Sunday, a friendly Martian will enter the inbox of 7000+ subscribers in our marketing email list at @userlist.com. @benediktdeicke.com is okay with that. AMA.10 Apr 2026 13:17 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3mj5ftkc2hk25https://bsky.app/profile/uibreakfast.com/post/3mj5fs4ohgk25Stoked to share the ride with @benediktdeicke.com 💛 [contains quote post or other embedded content]10 Apr 2026 13:16 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3mj5fs4ohgk25https://bsky.app/profile/uibreakfast.com/post/3mgg57p7yg22jOur Forms feature just got an improvement. Form submissions now live in a proper table. Customizable, like any other table in @userlist.com. Woot!06 Mar 2026 20:21 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3mgg57p7yg22jhttps://bsky.app/profile/uibreakfast.com/post/3mg7thcunzc2mWe just launched a new onboarding flow at @userlist.com featuring Susie and her adventures in the email land 😊04 Mar 2026 08:10 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3mg7thcunzc2mhttps://bsky.app/profile/uibreakfast.com/post/3mejemaz4ss2fSmall quality-of-life improvement. You can now export @userlist.com data in Excel format, in addition to the CSV format which was previously available. The file opens seamlessly in Excel for reporting or backups. Boom!10 Feb 2026 16:21 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3mejemaz4ss2fhttps://bsky.app/profile/uibreakfast.com/post/3mdxwekchpc2fWe’ve added broadcast delivery throttling to @userlist.com. Control how fast a broadcast is delivered by sending it in smaller batches. This keeps delivery smooth for large audiences, and helps with sending anxiety. Give it a try in your next broadcast ⚡✍03 Feb 2026 17:50 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3mdxwekchpc2fhttps://bsky.app/profile/uibreakfast.com/post/3madpfjaguc2nOur Christmas gift for those who run support on Plain: the native Plain x @userlist.com integration is live 💚 This integration shows Userlist customer data — user and company info — right inside your Plain inbox, in your sidebar. No need to switch tools.19 Dec 2025 12:37 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3madpfjaguc2nhttps://bsky.app/profile/uibreakfast.com/post/3m7kqaybluk2kOur Webhooks are officially live today 🔥 This integration has been hidden behind a feature flag for a while. But we're stoked to enable it for all @userlist.com customers. Docs here: https://userlist.com/docs/integrations/webhooks/ Please ping @benediktdeicke.com for hard technical questions 😊09 Dec 2025 14:16 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3m7kqaybluk2khttps://bsky.app/profile/uibreakfast.com/post/3m5ylnuepok2pWe're stoked to introduce account-wide Reporting features in @userlist.com 🔥 You can now access account-wide performance metrics and slice them by date, type, or specific workflow and message. Available to all customers starting from the Basic plan. Happy reporting 💛19 Nov 2025 15:40 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3m5ylnuepok2phttps://bsky.app/profile/uibreakfast.com/post/3m4y5lb4mz22nIn case you missed it. @userlist.com comes with a library of workflow templates. No, it's not AI. When creating a new workflow, choose one of the templates. You'll get a populated workflow. As easy as apple pie 🍎06 Nov 2025 18:03 +0000at://did:plc:ibtkj4qcv3vwqpg6ddcfpnza/app.bsky.feed.post/3m4y5lb4mz22n