A global weekly newsletter about how brands connect business with culture This is an automated Substack Account of https://andjelicaaa.substack.com Discover more/Create at: @skystack.xyzhttps://bsky.app/profile/andjelicaaa.skystack.xyzhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mllc3agmts2sCulture is the new balance sheet • The best business models are coming from culture https://andjelicaaa.substack.com/p/culture-is-the-new-balance-sheet11 May 2026 12:01 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mllc3agmts2shttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mkzosxky2k2sPaying the price • Price architecture = perception architecture https://andjelicaaa.substack.com/p/how-to-price-cultural-capital04 May 2026 12:03 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mkzosxky2k2shttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mki3k2scis2nWhat Rick Rubin and Duomo have in common • Taste as brand strategy https://andjelicaaa.substack.com/p/what-rick-rubin-and-duomo-have-in27 Apr 2026 12:03 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mki3k2scis2nhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mjwiaw5hmc2nThe cultural flywheel • How brands use cultural products to build communities https://andjelicaaa.substack.com/p/the-cultural-flywheel20 Apr 2026 12:01 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mjwiaw5hmc2nhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mjeuyu4vks2xPlaying the wrong game • How social media started to work against brands https://andjelicaaa.substack.com/p/playing-the-wrong-game13 Apr 2026 12:02 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mjeuyu4vks2xhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mitbpze4wk2xThe show business of brands • What great entertainment can teach every CMO https://andjelicaaa.substack.com/p/whats-your-show-about06 Apr 2026 12:02 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mitbpze4wk2xhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mibogviufk2xSell up, not out • The most valuable consumer brands are betting on fewer customers, higher prices, and the death of the premium mediocre https://andjelicaaa.substack.com/p/sell-up-not-out30 Mar 2026 12:03 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mibogviufk2xhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mhvqb447h22xResale as the stock market for brands • How secondary marketplaces define value, demand, and what brands make next https://andjelicaaa.substack.com/p/resale-as-the-stock-market-for-brands25 Mar 2026 15:49 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mhvqb447h22xhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mhq44soryc2xHow to operationalize a cultural program • From relevance to revenue: turn cultural ambition into coordinated execution https://andjelicaaa.substack.com/p/operationalizing-cultural-program23 Mar 2026 12:03 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mhq44soryc2xhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mhckpsxavc2zThe rise of the creative studio restaurant • Your fave restaurant is coming to Netflix https://andjelicaaa.substack.com/p/the-rise-of-the-studio-restaurant16 Mar 2026 13:20 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mhckpsxavc2zhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mgsjpukq322rWhat happened to luxury? • When the luxury currency changes, so does the trade https://andjelicaaa.substack.com/p/what-happened-to-luxury11 Mar 2026 16:45 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mgsjpukq322rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mgmuobbpjc2rA culture-driven organization • Putting culture at the center of the business transformation https://andjelicaaa.substack.com/p/a-culture-driven-organization09 Mar 2026 12:01 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mgmuobbpjc2rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mg3lgnyk722rLegibility as status • Legibility and access: two economies of cultural value https://andjelicaaa.substack.com/p/the-bag-with-hands02 Mar 2026 13:03 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mg3lgnyk722rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mfoz45lwo22rThe umami experience • How to turn attention into legibility https://andjelicaaa.substack.com/p/the-umami-experience25 Feb 2026 13:04 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mfoz45lwo22rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mfmimts2522rHospitality’s logic in an enshittified world • The dining room may be the biggest antidote to algorithm. https://andjelicaaa.substack.com/p/hospitalitys-logic-in-an-enshittified24 Feb 2026 13:02 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mfmimts2522rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3meyex3idd22rVirality is dead, part 2 • When culture moves fast, look for things that move slowly https://andjelicaaa.substack.com/p/virality-is-dead-part-216 Feb 2026 13:03 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3meyex3idd22rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3memgpvb72c2rPopular culture is contradiction in terms • Algorithms that once nourished virality and are now the reason for its demise https://andjelicaaa.substack.com/p/popular-culture-is-contradiction11 Feb 2026 19:23 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3memgpvb72c2rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3meh3pbbcfc2rVirality is dead • When everything is viral, there is no virality https://andjelicaaa.substack.com/p/virality-is-dead09 Feb 2026 18:01 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3meh3pbbcfc2rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mdv6fkyulc2rProduct as the acquisition channel • How to turn product legibility into strategy https://andjelicaaa.substack.com/p/how-to-use-products-to-drive-traffic02 Feb 2026 13:03 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mdv6fkyulc2rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mdiw5kovp22rWhat is next for merch? • From a subculture artifact to a killer business model to an illegible asset https://andjelicaaa.substack.com/p/what-is-next-for-merch28 Jan 2026 16:15 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mdiw5kovp22rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mdim3cy6c22rWhy we love merch • From a subculture artifact to a killer business model https://andjelicaaa.substack.com/p/why-we-love-merch28 Jan 2026 13:03 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mdim3cy6c22rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mddl6zwwek2rWorld-building, explained • Why so many people get it wrong https://andjelicaaa.substack.com/p/world-building-explained26 Jan 2026 13:03 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mddl6zwwek2rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mczjciqjoc2rWithout a wink, luxury is vulgar • How luxury brands build games, literally and strategically https://andjelicaaa.substack.com/p/without-a-wink-luxury-is-vulgar22 Jan 2026 13:02 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mczjciqjoc2rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mcfflsvfwk2rWhat makes a brand iconic • It's products, not marketing: Hitmakers, Season 2, Episode 7 https://andjelicaaa.substack.com/p/what-makes-a-brand-iconic14 Jan 2026 13:03 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mcfflsvfwk2rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mcaenxmzcc2rThe friction advantage • Efficiency is great until it makes your brand invisible https://andjelicaaa.substack.com/p/the-friction-advantage12 Jan 2026 13:01 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mcaenxmzcc2rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mbwcrinaek2rCultural IQ glossary • The most important terms of 2026 https://andjelicaaa.substack.com/p/cultural-iq-glossary08 Jan 2026 13:02 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mbwcrinaek2rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mborf54lbc2rThe legibility economy • Attention is becoming a lesser cultural currency than legibility https://andjelicaaa.substack.com/p/the-legibility-economy05 Jan 2026 13:03 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mborf54lbc2rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mbc6zidmx22rWeird on purpose • Hitmakers Season 2, Episode 6 https://andjelicaaa.substack.com/p/weird-on-purpose31 Dec 2025 13:02 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mbc6zidmx22rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3malkvo2ayk2rEcosystem, not empire: How niches drive growth • Scaling in fragmented markets https://andjelicaaa.substack.com/p/ecosystem-not-empire-scaling-through22 Dec 2025 13:02 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3malkvo2ayk2rhttps://bsky.app/profile/andjelicaaa.skystack.xyz/post/3mabizzlc6c2rHow brands earn cultural currency • Use tension to capture attention https://andjelicaaa.substack.com/p/how-brands-earn-cultural-currency18 Dec 2025 13:03 +0000at://did:plc:jdlg35b6novmpncwpkbsszvb/app.bsky.feed.post/3mabizzlc6c2r