Father, Innovator, Author of Future Media, Speaker. More than 4,000 executives from the world's top 700 news, tech and marketing brands follow my newsletter. Future Media reports on the collision of Big Tech and media and the emergence of the AI era.https://bsky.app/profile/rickysutton.bsky.socialhttps://bsky.app/profile/rickysutton.bsky.social/post/3mp5x7jue5225513 days ago I warned Apple was going to hike prices. Today I was proved right. CEO Tim Cook built Apple's supply lines on the world's most dangerous geopolitical faultline. Now the cost is being passed on to customers - and Cook is retiring. #itoldyouso https://open.substack.com/pub/rickysutton/p/the-real-reason-your-next-iphone?r=2j0ft3&utm_campaign=post-expanded-share&utm_medium=web26 Jun 2026 02:59 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mp5x7jue5225https://bsky.app/profile/rickysutton.bsky.social/post/3mp5wjffgfs2gI'm sharing a secret: I've been building a dedicated intelligence unit with FIPP, representing 20,000-plus media brands across 120 countries. This is the first report with exclusive chats with News Corp Australia's chairman, Condé Nast, the Washington Post, Google News and Substack. https://open.substack.com/pub/rickysutton/p/exclusive-the-fall-and-rise-of-the?r=2j0ft3&utm_campaign=post-expanded-share&utm_medium=web26 Jun 2026 02:46 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mp5wjffgfs2ghttps://bsky.app/profile/rickysutton.bsky.social/post/3moekdloer22jThe Court of Karma threatens Google’s $4 trillion free ride on Section 230. https://open.substack.com/pub/rickysutton/p/the-court-of-karma-ends-googles-4?r=2j0ft3&utm_campaign=post-expanded-share&utm_medium=web16 Jun 2026 00:32 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3moekdloer22jhttps://bsky.app/profile/rickysutton.bsky.social/post/3mmggcth6a22vTell me Paco doesn’t put a smile on your face. https://open.substack.com/pub/rickysutton/p/a-tech-billionaire-a-closed-beach?r=2j0ft3&utm_medium=ios22 May 2026 07:35 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mmggcth6a22vhttps://bsky.app/profile/rickysutton.bsky.social/post/3ml6j3wbdb22n...and who is the mysterious Giuseppe Pampena? https://open.substack.com/pub/rickysutton/p/heard-the-joke-about-the-worlds-richest?r=2j0ft3&utm_campaign=post-expanded-share&utm_medium=web06 May 2026 10:38 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3ml6j3wbdb22nhttps://bsky.app/profile/rickysutton.bsky.social/post/3mkmpcttvf226Bum notes... https://open.substack.com/pub/rickysutton/p/spotifys-squeezing-artists-dodging?utm_campaign=post-expanded-share&utm_medium=web29 Apr 2026 08:41 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mkmpcttvf226https://bsky.app/profile/rickysutton.bsky.social/post/3mjnw2wl4ik2kNetflix's ad machine is locking in the next generation https://open.substack.com/pub/rickysutton/p/netflixs-ad-machine-is-locking-in?utm_campaign=post-expanded-share&utm_medium=web17 Apr 2026 02:50 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mjnw2wl4ik2khttps://bsky.app/profile/rickysutton.bsky.social/post/3mhyrpdbwzs2lHours before a jury found Meta liable for harming children, the company filed SEC papers offering executives stock options tied to a $9 trillion valuation. The incentive scheme is all about growth. Nowhere does it mention safety. #ffs #youreallowedtobemad https://open.substack.com/pub/rickysutton/p/jurors-candycrush-meta-and-google?utm_campaign=post-expanded-share&utm_medium=web26 Mar 2026 23:40 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mhyrpdbwzs2lhttps://bsky.app/profile/rickysutton.bsky.social/post/3mhu3euwdwc2wToo much shallow reporting of Meta’s landmark court loss today which saw a judge find it harmed kids for profit. Meta-director-turned-whistleblower Kelly Stonelake explains how greed was the cause. And I reveal the internal Meta numbers and advertisers that prove it. https://open.substack.com/pub/rickysutton/p/live-meta-loses-landmark-case-for?utm_campaign=post-expanded-share&utm_medium=web25 Mar 2026 02:50 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mhu3euwdwc2whttps://bsky.app/profile/rickysutton.bsky.social/post/3mhtnaqz7cc2qGoogle just beat two US publishers in court - but the judge accepted search "self-evidently benefits Google and harms online news sites". He didn't rule Google's conduct legal. He said publishers framed the case wrong. Then he told them how to frame it right... #Google #Antitrust #BigTech https://open.substack.com/pub/rickysutton/p/judge-says-search-harms-news-but?utm_campaign=post-expanded-share&utm_medium=web24 Mar 2026 22:37 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mhtnaqz7cc2qhttps://bsky.app/profile/rickysutton.bsky.social/post/3mh7euymz6s2gGoogle CEO Pichai's $692 million package is one of the largest in history, but there are secrets in the small print, a posse on the turnpike - and the curious case of a dead cockerel... 🐓 https://open.substack.com/pub/rickysutton/p/the-webs-highwayman-lands-a-pay-rise?utm_campaign=post-expanded-share&utm_medium=web16 Mar 2026 21:14 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mh7euymz6s2ghttps://bsky.app/profile/rickysutton.bsky.social/post/3mgnxempkzc2pReal journalists are risking their lives in Tehran to get the story out. I spoke to Phil Chetwynd, the editor coordinating their coverage. Read this. Then decide how you feel. https://open.substack.com/pub/rickysutton/p/afps-boots-on-the-ground-eyes-on?utm_campaign=post-expanded-share&utm_medium=web09 Mar 2026 22:57 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mgnxempkzc2phttps://bsky.app/profile/rickysutton.bsky.social/post/3mgb7oxa6es2rElliott just bet $1B that Pinterest - 619M users, 80B monthly searches, more commercial intent than ChatGPT - can crack Amazon's retail media empire. Its entire roadmap eliminates the 1.7B monthly clicks publishers currently receive. The open web is the battlefield. 👇 https://open.substack.com/pub/rickysutton/p/pinterest-just-fired-a-starting-gun?utm_campaign=post-expanded-share&utm_medium=web04 Mar 2026 21:22 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mgb7oxa6es2rhttps://bsky.app/profile/rickysutton.bsky.social/post/3mg4kndzzb224We’re far further down the path to AI being the dominant news technology than I thought. In fact, I think we’ve arrived. https://open.substack.com/pub/rickysutton/p/what-the-first-hot-war-of-the-ai?utm_campaign=post-expanded-share&utm_medium=web03 Mar 2026 00:54 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mg4kndzzb224https://bsky.app/profile/rickysutton.bsky.social/post/3mfsx7evxsk2i7/ 💬 Industrial revolution or house of cards? 💩 https://open.substack.com/pub/rickysutton/p/nvidias-a-47-trillion-runaway-train?utm_campaign=post-expanded-share&utm_medium=web27 Feb 2026 05:13 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mfsx7evxsk2ihttps://bsky.app/profile/rickysutton.bsky.social/post/3mfsx6tehzs276/ The seven Big Tech giants fuelling this boom make up roughly a third of America's stock market. The world's never built an economy this exposed. Full analysis. https://open.substack.com/pub/rickysutton/p/nvidias-a-47-trillion-runaway-train?utm_campaign=post-expanded-share&utm_medium=web27 Feb 2026 05:12 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mfsx6tehzs27https://bsky.app/profile/rickysutton.bsky.social/post/3mfsx5s3ykk2b5/ Now layer on the geopolitics. Zero China revenue in next quarter guidance. Every chip made in Taiwan — 180km off China's coast. Taiwan imports 97%+ of its energy. A blockade ends AI overnight. No shots fired. 🤷 https://open.substack.com/pub/rickysutton/p/nvidias-a-47-trillion-runaway-train?utm_campaign=post-expanded-share&utm_medium=web27 Feb 2026 05:12 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mfsx5s3ykk2bhttps://bsky.app/profile/rickysutton.bsky.social/post/3mfsx53h67s264/ Big Short guy Michael Burry is calling it "catastrophic." Buying options against Nvidia. Comparing it to Cisco before the dot-com crash. Nvidia was so rattled it sent a secret seven-page memo to Wall Street. 🧨 https://open.substack.com/pub/rickysutton/p/nvidias-a-47-trillion-runaway-train?utm_campaign=post-expanded-share&utm_medium=web27 Feb 2026 05:11 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mfsx53h67s26https://bsky.app/profile/rickysutton.bsky.social/post/3mfsx4jeuec2n3/ US$53 billion into 170 deals since 2020. When OpenAI's CFO was asked what she'd spend Nvidia's cash on — "Most will go back to Nvidia." 💥 https://open.substack.com/pub/rickysutton/p/nvidias-a-47-trillion-runaway-train?utm_campaign=post-expanded-share&utm_medium=web27 Feb 2026 05:11 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mfsx4jeuec2nhttps://bsky.app/profile/rickysutton.bsky.social/post/3mfsx3rxnqs2z2/ But here's the bit nobody wants to say out loud. The entire AI economy is a money-go-round. Nvidia invests in OpenAI. OpenAI spends it on Nvidia chips. Revenue goes up. Stock goes up. Repeat. ♻️ https://open.substack.com/pub/rickysutton/p/nvidias-a-47-trillion-runaway-train?utm_campaign=post-expanded-share&utm_medium=web27 Feb 2026 05:11 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mfsx3rxnqs2zhttps://bsky.app/profile/rickysutton.bsky.social/post/3mfsx22lmoc2s1/ Jensen Huang just opened Nvidia's bank accounts. US$215.9 billion in revenue. US$1 million every two and a half minutes. The most valuable company in human history. 💰 https://open.substack.com/pub/rickysutton/p/nvidias-a-47-trillion-runaway-train?utm_campaign=post-expanded-share&utm_medium=web27 Feb 2026 05:10 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mfsx22lmoc2shttps://bsky.app/profile/rickysutton.bsky.social/post/3mfpwz5rzks2mGoogle just lost its third antitrust trial. Judge Brinkema - who's already taken down the CIA and Al Qaeda - is about to rule on remedies. If she cracks the black box, it rewrites the economics of the open web. 👀 https://open.substack.com/pub/rickysutton/p/the-ad-industry-isnt-broken-its-been?utm_campaign=post-expanded-share&utm_medium=web26 Feb 2026 00:31 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mfpwz5rzks2mhttps://bsky.app/profile/rickysutton.bsky.social/post/3mfpwxdzhbc2v"Nine of a CMO's 10 biggest priorities are: Keep my job." - Bob Hoffman, Ad Contrarian 41 years inside advertising. A decade throwing rocks at it. Possibly the funniest man in the business. 🥊 https://open.substack.com/pub/rickysutton/p/the-ad-industry-isnt-broken-its-been?utm_campaign=post-expanded-share&utm_medium=web26 Feb 2026 00:30 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mfpwxdzhbc2vhttps://bsky.app/profile/rickysutton.bsky.social/post/3mfpwt5fdvc2z🤖 Half the web is bots 📰 55% of US journalists laid off 🏜️ 200 counties have zero local news And the ad industry? Became their unpaid sales force without noticing. https://open.substack.com/pub/rickysutton/p/the-ad-industry-isnt-broken-its-been?utm_campaign=post-expanded-share&utm_medium=web26 Feb 2026 00:28 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mfpwt5fdvc2zhttps://bsky.app/profile/rickysutton.bsky.social/post/3mfpwrpzb3s2nGoogle and Meta aren't tech companies. They're ad companies that built tech to monopolise advertising. $201B. $402B. Together - 45 cents of every ad dollar on Earth. 💣 https://open.substack.com/pub/rickysutton/p/the-ad-industry-isnt-broken-its-been?utm_campaign=post-expanded-share&utm_medium=web26 Feb 2026 00:27 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mfpwrpzb3s2nhttps://bsky.app/profile/rickysutton.bsky.social/post/3mfno5yykgc24Canada estimates one per cent of media ads will remain in five years as $7.5B is offshored by Big Tech. The GDP cost is so severe, it's now a matter of sovereignty and a national economic crisis. It's why you won't get that cancer treatment you need, and why your kids' school is crumbling.👇 https://open.substack.com/pub/rickysutton/p/big-tech-drain-erodes-canada-gdp?utm_campaign=post-expanded-share&utm_medium=web25 Feb 2026 02:47 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mfno5yykgc24https://bsky.app/profile/rickysutton.bsky.social/post/3mfkiohuuqk2eMeta's back with a deal for publishers: We'll pay you for AI training but only if you kill the law that protects you. Classic protection racket. Pay the big guys, starve the small ones, break solidarity, break the law. Four media execs go on the record... https://open.substack.com/pub/rickysutton/p/what-dyall-think-of-my-deal-publishers?utm_campaign=post-expanded-share&utm_medium=web23 Feb 2026 20:31 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mfkiohuuqk2ehttps://bsky.app/profile/rickysutton.bsky.social/post/3mfblqa5avc2dThe guy who built Meta’s ad machine recently joined me on the Future Media podcast. Brian Boland told me: “Meta has a near religious belief its product is good for mankind and that justifies an unimaginable amount of harm.” https://open.substack.com/pub/rickysutton/p/meta-insiders-break-cover-on-australias?utm_campaign=post-expanded-share&utm_medium=web20 Feb 2026 07:32 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mfblqa5avc2dhttps://bsky.app/profile/rickysutton.bsky.social/post/3mf3hpbsxlc2jParamount has upset its offer for Warner. What will be Netflix’s next move? https://open.substack.com/pub/rickysutton/p/netflixs-ad-threat-and-why-its-buying?r=2j0ft3&utm_medium=ios17 Feb 2026 21:04 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mf3hpbsxlc2jhttps://bsky.app/profile/rickysutton.bsky.social/post/3mexigrfwvk2mBig Tech's shifting reliance on ads... rickysutton.substack.com/t/fmi16 Feb 2026 07:06 +0000at://did:plc:jpw6efj5sqay76vmios5c3yo/app.bsky.feed.post/3mexigrfwvk2m