Founder of iA. Https://iA.nethttps://bsky.app/profile/reichenstein.bsky.socialhttps://bsky.app/profile/reichenstein.bsky.social/post/3mkidezyc2c2fHad a great time giving the talk on Madness and Imagination this morning at Beyond Tellerrand #btconf. Here are the slides (raw unedited). I'm on the way to Berlin right now. Will be back tomorrow. https://sharing.ia.net/presenter/b541d9ee82f24318a025b3a1a2f97d67/view27 Apr 2026 14:57 +0000at://did:plc:k7l5ur3ubuqlzmlb3dutfis2/app.bsky.feed.post/3mkidezyc2c2fhttps://bsky.app/profile/reichenstein.bsky.social/post/3lyzsvexsjk2uI've always wanted to see iA Writer on posters in the streets of Zurich. This week we took a few days to make a draft. What do you think? They are inspired by the VW bug ads from Ogilvy. I think they work as posters as well as magazine ads (magazine ads are not gonna happen though).17 Sep 2025 12:17 +0000at://did:plc:k7l5ur3ubuqlzmlb3dutfis2/app.bsky.feed.post/3lyzsvexsjk2uhttps://bsky.app/profile/reichenstein.bsky.social/post/3lyfyjp424c24Here is my final draft of the presentation for tomorrows Smashing talk in Freiburg: https://sharing.ia.net/presenter/be7a1979765a402daf17e746c6642cce/view There will be still a lot of editing. I the spirit of the talk: Face the truth, feedback for this prototype is very very welcome.09 Sep 2025 15:04 +0000at://did:plc:k7l5ur3ubuqlzmlb3dutfis2/app.bsky.feed.post/3lyfyjp424c24https://bsky.app/profile/reichenstein.bsky.social/post/3lswhr3wdfc23Great work from the team designing the iA Booth for Life Style Week at Tokyo Big Site. Come by to say hi if you're there. www.lifestyle-expo.jp/hub/en-gb.html01 Jul 2025 19:48 +0000at://did:plc:k7l5ur3ubuqlzmlb3dutfis2/app.bsky.feed.post/3lswhr3wdfc23https://bsky.app/profile/reichenstein.bsky.social/post/3lr7sz2vidk2rSecond time at Infinite Loop. First ADA nomination. First time at Apple Park.10 Jun 2025 02:13 +0000at://did:plc:k7l5ur3ubuqlzmlb3dutfis2/app.bsky.feed.post/3lr7sz2vidk2rhttps://bsky.app/profile/reichenstein.bsky.social/post/3lqfwcczzhc2pCleaning up the website for iA's 20th anniversary this year. Almost through all the illustrations. About 20 are missing and some are still lame. We will go through all of them and fix tagging, categorization and formatting, too. Try to find hi res images, where available. Taking care.
ia.net/news30 May 2025 19:03 +0000at://did:plc:k7l5ur3ubuqlzmlb3dutfis2/app.bsky.feed.post/3lqfwcczzhc2phttps://bsky.app/profile/reichenstein.bsky.social/post/3lpcqvtgbh22bJohny Ive: "... the problem is that much of my contribution you can’t easily measure with a number." 
ia.net/topics/what-we-make-sta... https://ia.net/topics/what-we-make-sta..16 May 2025 19:23 +0000at://did:plc:k7l5ur3ubuqlzmlb3dutfis2/app.bsky.feed.post/3lpcqvtgbh22bhttps://bsky.app/profile/reichenstein.bsky.social/post/3lo4jnbykxs27They call it Meta, because that company is a parody of a parody. [contains quote post or other embedded content]01 May 2025 14:32 +0000at://did:plc:k7l5ur3ubuqlzmlb3dutfis2/app.bsky.feed.post/3lo4jnbykxs27https://bsky.app/profile/reichenstein.bsky.social/post/3lnuffoehmk24From the limited insights of I got into how tech people are communicating among themselves, this describes it very well: https://www.semafor.com/article/04/27/2025/the-group-chats-that-changed-america By @semaforben.bsky.social https://www.semafor.com/article/04/27/2025/the-group-chats-that-changed-america@semaforben.bsky.social28 Apr 2025 08:55 +0000at://did:plc:k7l5ur3ubuqlzmlb3dutfis2/app.bsky.feed.post/3lnuffoehmk24https://bsky.app/profile/reichenstein.bsky.social/post/3lmroa7s2h225You know Laravel? We're hiring: https://www.linkedin.com/jobs/view/420803894814 Apr 2025 13:29 +0000at://did:plc:k7l5ur3ubuqlzmlb3dutfis2/app.bsky.feed.post/3lmroa7s2h225https://bsky.app/profile/reichenstein.bsky.social/post/3llrl3duzbk2dI wanted to quickly explain why, school kids should learn markdown instead of MS Office, and ended up writing another major Epos: https://ia.net/topics/markdown-and-the-slow-fade-of-the-formatting-fetish This is, I kid you not, about 1/6th of what I wrote. I'll publish the rest later.01 Apr 2025 19:08 +0000at://did:plc:k7l5ur3ubuqlzmlb3dutfis2/app.bsky.feed.post/3llrl3duzbk2d