Historian and STS scholar at Auburn University | xaqfrohlich.com. Author of From Label to Table: Regulating Food in America in the Information Age. Also works on critical AI literacy and AI ethics.https://bsky.app/profile/comedoergosum.bsky.socialhttps://bsky.app/profile/comedoergosum.bsky.social/post/3mozvlxlzfs2uGrateful to the AU CLA media team for this generous write-up on my ASFS Individual Award for Food Studies Pedagogy: https://cla.auburn.edu/news/articles/professor-xaq-frohlich-wins-teaching-award-for-food-and-power-course/ “Food and Power” has been my signature course for over a decade and it means a lot to see its interdisciplinary, experiential teaching recognized.24 Jun 2026 12:19 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3mozvlxlzfs2uhttps://bsky.app/profile/comedoergosum.bsky.social/post/3mo3ftki5n22eVery excited to have won the ASFS 2026 Pedagogy Award for my Auburn University HIST 3590 course, “Food and Power”! A true labor of love developed over a decade, across countries, communities, and food cultures. Grateful to my students, and can’t wait to teach it again!12 Jun 2026 09:17 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3mo3ftki5n22ehttps://bsky.app/profile/comedoergosum.bsky.social/post/3mnz3r6dc4k23I’ve distilled over five years of policy engagement on food labeling into a 10-page white paper: “Food Labels as Policy”: aub.ie/FoodLabelWhitePaper It asks: what happens when governments try to govern through information? Please check it out and share with others! #FromLabelToTable11 Jun 2026 11:12 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3mnz3r6dc4k23https://bsky.app/profile/comedoergosum.bsky.social/post/3mmt3swunjc2qThis post by AI-analyst @emollick.bsky.social very nicely summarizes my feelings about the state-of-the-art with AI and AI literacy: https://open.substack.com/pub/oneusefulthing/p/choosing-to-stay-human I highly encourage you to read it if you are grappling with education in the Age of AI.27 May 2026 08:31 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3mmt3swunjc2qhttps://bsky.app/profile/comedoergosum.bsky.social/post/3mmeebncnxk2bToday Denmark is discovering the limits of a cashless society. The main credit card system here is out. Restaurant and shop staff are nervously asking you if you carry cash or have a Danish-issued payment card. I feel sorry for foreigners and tourists trying to pay for anything today.21 May 2026 11:53 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3mmeebncnxk2bhttps://bsky.app/profile/comedoergosum.bsky.social/post/3mm4fhzqyl22iI’m very excited to share that my book, From Label to Table (@ucpress.bsky.social 2023) is now available in Korean translation from 따비 출판사. The Korean edition, titled 이것은 왜 오렌지주스인가, can be purchased through Kyobo here: https://product.kyobobook.co.kr/detail/S000219973642 재미있고 유익한 책입니다. 꼭 읽으셔요 두번 읽으셔요 많관부!!18 May 2026 07:53 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3mm4fhzqyl22ihttps://bsky.app/profile/comedoergosum.bsky.social/post/3mm4cwbp4t22aFun fact: this is my book #FromLabelToTable translated into Korean. I just learned that it's out, but this bot found it first. [contains quote post or other embedded content]18 May 2026 07:07 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3mm4cwbp4t22ahttps://bsky.app/profile/comedoergosum.bsky.social/post/3mlstp35tb22uIf you missed my talk "From Label To Table: A history of US FDA food labelling policy and the responsibilization of the consumer" on the @foodpolicycitysg.bsky.social Food Thinkers webinar, you can watch it here on YouTube: https://www.youtube.com/watch?v=6BUZZaysxjE. Check it out! #FromLabelToTable14 May 2026 12:41 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3mlstp35tb22uhttps://bsky.app/profile/comedoergosum.bsky.social/post/3ml47rcvhrs2dOne of the more exciting professional accomplishments for me recently was that I received a Teaching Excellence Award from my home institution, Auburn University College of Liberal Arts: https://cla.auburn.edu/news/articles/cla-faculty-staff-awards-2026/ Teaching is what I love most about my job, so this recognition was extra special.05 May 2026 12:46 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3ml47rcvhrs2dhttps://bsky.app/profile/comedoergosum.bsky.social/post/3mkzmdqgbt22zLooking forward to sharing my work on the history of food labeling at this great online seminar series, Food Thinkers, next week May 12th (4PM London time). Please join us for what I'm sure will be an interesting discussion! [contains quote post or other embedded content]04 May 2026 11:53 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3mkzmdqgbt22zhttps://bsky.app/profile/comedoergosum.bsky.social/post/3mk4df75res24ChatGPT’s new GPT Image 2.0 is getting a lot of attention for handling non-Western text in images. I tested it by asking it to remake my book cover in Korean, styled like a Korean nutrition label. The first result was strong and the follow-up edit shown here pretty spot on. I'm very impressed!22 Apr 2026 20:25 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3mk4df75res24https://bsky.app/profile/comedoergosum.bsky.social/post/3mjwcjzvw5s24Very excited to be participating in this Birkbeck workshop on food packaging on May 8th: https://www.bbk.ac.uk/events/event/60853/food-and-drink-package-recycling-in-urban-food-systems-contexts-and-comparisons-lessons-and-experiences. If you're in London and interested in food policy, I highly recommend you join us for what is going to be an interesting discussion. #foodpolicy20 Apr 2026 10:54 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3mjwcjzvw5s24https://bsky.app/profile/comedoergosum.bsky.social/post/3mhvrivdep22jExcited to see our guest post, “What Happens When You Host an AI Café,” published in @spectrum.ieee.org : https://spectrum.ieee.org/ai-community-engagement. We need more public conversations, and more voices at the table, about what we do—and don’t—want from AI. Grateful to co-authors Cheryl Seals and Joan Harrell.25 Mar 2026 18:59 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3mhvrivdep22jhttps://bsky.app/profile/comedoergosum.bsky.social/post/3mfqqxxy3es2sAuburn University just shared a lovely piece about my spring research stay in Denmark at the University of Southern Denmark: https://wire.auburn.edu/content/ocm/2026/02/251445-xaq-frohlich-regional-food-history-research-denmark.php. I’m exploring regional food branding—New Nordic Cuisine; the Mediterranean diet—and helping to foster cultural exchange. 🇩🇰🇺🇸 #foodstudies26 Feb 2026 08:16 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3mfqqxxy3es2shttps://bsky.app/profile/comedoergosum.bsky.social/post/3mdflpino6s2rAre you reading the Nutrition Facts label correctly? I'm quoted in this nice, short piece on common misunderstandings about the label, written by @debbieharry.bsky.social for WebMD's health news section Nourish: https://www.webmd.com/diet/news/20260126/3-ways-youre-misreading-nutrition-facts-label. Check it out! #fromlabeltotable #NutritionFacts27 Jan 2026 10:52 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3mdflpino6s2rhttps://bsky.app/profile/comedoergosum.bsky.social/post/3m7tp6l7vzk2gMy college's media team wrote up a nice article about an AI Café event I help co-organize: https://cla.auburn.edu/news/articles/auburn-faculty-lead-community-conversations-about-ai/ . The idea for the event was to give people a platform to talk about AI which wasn't simply "for" or "against," but to think about what AI in the public interest might look like.13 Dec 2025 03:50 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3m7tp6l7vzk2ghttps://bsky.app/profile/comedoergosum.bsky.social/post/3m4do2xpsoc24Auburn people: Join us next week for a "Science Café on AI" ☕🤖 Nov. 6th, 6:30–8PM Well Red Auburn What is AI? How is it reshaping our world? Join Auburn University experts for a lively Q&A! Free & open to the public! Free drinks for first 20 participants! More info: https://cla.auburn.edu/events/?trumbaEmbed=view%3devent%26eventid%3d19209716329 Oct 2025 14:32 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3m4do2xpsoc24https://bsky.app/profile/comedoergosum.bsky.social/post/3m4do2xpsoc24Auburn people: Join us next week for a "Science Café on AI" ☕🤖 Nov. 6th, 6:30–8PM Well Red Auburn What is AI? How is it reshaping our world? Join Auburn University experts for a lively Q&A! Free & open to the public! Free drinks for first 20 participants! More info: https://cla.auburn.edu/events/?trumbaEmbed=view%3devent%26eventid%3d19209716329 Oct 2025 14:32 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3m4do2xpsoc24https://bsky.app/profile/comedoergosum.bsky.social/post/3m3fquoe22k2iMy book From Label to Table (@ucpress.bsky.social) turns 2 today! To celebrate I’m sharing a chapter-by-chapter teaching guide I created to explore how food labels shape politics, power & trust, good for Food Law, Nutrition Policy, STS or American Studies courses: https://www.xaqfrohlich.com/_files/ugd/fb578b_f7be611c75704135ad1ff23be24c8fda.pdf17 Oct 2025 17:03 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3m3fquoe22k2ihttps://bsky.app/profile/comedoergosum.bsky.social/post/3lzek2b5io22oWow! Just came across this very positive review of my book that was published last year by @susanaramirez.bsky.social , and it's in very good company with books by @haushoferl.bsky.social and @charlottebiltekoff.bsky.social . Definitely agree these three books read well together! #FromLabelToTable21 Sep 2025 18:37 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3lzek2b5io22ohttps://bsky.app/profile/comedoergosum.bsky.social/post/3lz4oqhp2uc2vExcited my book was reviewed in the Journal of American History! Liked this quote in Bryan McDonald's review: "This informative study provides compelling insight to help us understand the effects of legislation and standards making on the American food landscape": https://academic.oup.com/jah/article/112/2/416/8254170.18 Sep 2025 15:40 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3lz4oqhp2uc2vhttps://bsky.app/profile/comedoergosum.bsky.social/post/3ly2pcvijkk26I'm really nerding out on this great critical history of GenAI in the @criticalai-journal.bsky.social : https://read.dukeupress.edu/critical-ai/article/doi/10.1215/2834703X-11256853/390860/The-Origins-of-Generative-AI-in-Transcription-and Just what I needed to wrap my head around how AI can work for the humanities, and the need for more critical AI literacy and human-centered AI.05 Sep 2025 03:20 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3ly2pcvijkk26https://bsky.app/profile/comedoergosum.bsky.social/post/3lx3boqxjoc2iMy "Technology & Civilization" students kicked off our first AI-engaged assignment! They asked AI: “What Makes Me Human?” and shared their responses as artifacts on this collaborative Whiteboard. Try it yourself with the Assignment 1 prompt, posted here: https://auburn.instructure.com/courses/1654035/pages/tech-and-civ-course-guide-to-the-ai-journal23 Aug 2025 15:24 +0000at://did:plc:kz4e5dfinqno5ythktbdazii/app.bsky.feed.post/3lx3boqxjoc2i