Post
Splitrun
splitrun.bsky.social
did:plc:lanvprsm45yq5jsah2zxus2e
M&M’S turned Love Island from a viewing experience into a participation game. By tapping into fan habits and watch-party culture, the brand became part of the fun.
#MandMS #LoveIslandUSA #EntertainmentMarketing #FanEngagement #CreativeCampaign #SplitrunPicks #Splitrun
2026-07-02T14:17:59.629Z