Global digital strategy, #SEO, #projectmanagement. #ecomm #SaaS #mentor. Speaker, search awards judge, author, Google #womentechmakers. Good food & chocolate 💙. 🇪🇸🇬🇧 Montserrat-Cano.comhttps://bsky.app/profile/montsecano.bsky.socialhttps://bsky.app/profile/montsecano.bsky.social/post/3mkn72h3p5k2gEnjoy #BrightonSEO, with many gatherings starting today. Remember it involves loads of work from @kelvinnewman.bsky.social & team, sponsors and speakers. Engage, thank them for their time, attend The SEO Mindset Podcast live with @jlwchambers.bsky.social, Sarah McDowell and Tazmin Suleman29 Apr 2026 13:23 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mkn72h3p5k2ghttps://bsky.app/profile/montsecano.bsky.social/post/3mkkucscqqk2fAnother set of two positive news today. I'm on a roll!28 Apr 2026 15:05 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mkkucscqqk2fhttps://bsky.app/profile/montsecano.bsky.social/post/3mkknfqozwk2yI can’t make it to #BrightonSEO this time due to pre-arranged commitments. But if you’re going, or thinking about it, you might find my article useful. Happy to update it if you've come across a gem worth mentioning! https://montserrat-cano.com/planning-ahead-of-brightonseo/28 Apr 2026 13:02 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mkknfqozwk2yhttps://bsky.app/profile/montsecano.bsky.social/post/3mkjsunercs2eAlways consult with a localisation professional before going global #globalisation #seo [contains quote post or other embedded content]28 Apr 2026 05:07 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mkjsunercs2ehttps://bsky.app/profile/montsecano.bsky.social/post/3mkimtenvac2eGot some good news earlier. Great way to start the week!27 Apr 2026 17:46 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mkimtenvac2ehttps://bsky.app/profile/montsecano.bsky.social/post/3mkhhoy34rk2qScaling globally used to be hard. AI made it harder. Success now requires alignment across: 🔹 Brand consistency 🔹 Localisation 🔹 Search/ AI visibility AI doesn’t remove complexity, but it demands stronger governance to execute strategies at scale. #GlobalGrowth #SEO https://montserrat-cano.com/whats-international-seo-why-it-matters-today/27 Apr 2026 06:42 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mkhhoy34rk2qhttps://bsky.app/profile/montsecano.bsky.social/post/3mkf7ml3vu22oGoogle reacting to the flood of low‑effort content is fair. But, commodity content only becomes an issue when it’s replaceable. If it gives no reason to engage, AI may absorb it in the summaries. The irony is this is what we should’ve been doing so far. #digitalstrategy https://www.jcchouinard.com/google-search-central-live-toronto-slides-april-2026/26 Apr 2026 09:12 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mkf7ml3vu22ohttps://bsky.app/profile/montsecano.bsky.social/post/3mkabcv24xs2eWhat do people think of this topic? Would love to have your ideas on the post. Thanks a lot https://www.linkedin.com/posts/montsecano-senior-digital-marketer_seo-digitalstrategy-projectmanagement-activity-7452723855430905857-ZbTt Cc @pmlife.bsky.social https://www.linkedin.com/posts/montsecano-senior-digital-marketer_seo-digitalstrategy-projectmanagement-activity-7452723855430905857-ZbTt?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADfqIQBfHH_61TxQ6ybU7XUn-iNvfNpWy824 Apr 2026 09:59 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mkabcv24xs2ehttps://bsky.app/profile/montsecano.bsky.social/post/3mk7z5qw35c2bHelpful analysis by @zyppy.com , matching what many are seeing. Brands win when users interact, not just visit. Tools like calculators or hreflang validators drive: - Participation - Personalisation - Dwell time They don’t just attract traffic. They create value. https://signal.zyppy.com/p/winning-google24 Apr 2026 07:33 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mk7z5qw35c2bhttps://bsky.app/profile/montsecano.bsky.social/post/3mk67ncnkms2yThe lack of usefulness of commodity content is mostly about perception. What looks generic from the outside can still be high‑value to target customers, even if Google doesn’t surface it that easily. However, here’s hoping there's less copying.23 Apr 2026 14:24 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mk67ncnkms2yhttps://bsky.app/profile/montsecano.bsky.social/post/3mk5l3vr47k2b𝙏𝙪𝙧𝙣𝙞𝙣𝙜 𝙘𝙤𝙢𝙥𝙡𝙚𝙭𝙞𝙩𝙮 𝙞𝙣𝙩𝙤 𝙘𝙡𝙖𝙧𝙞𝙩𝙮 Opening capacity for f/t senior lead or fractional/ project-based roles with scope to continue. I unblock strategy & execution for: -Global GTM/ Growth -Complex projects & migrations -AI search & team upskilling Let’s talk. #digitalgrowth #projectmanagement #SEO23 Apr 2026 08:16 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mk5l3vr47k2bhttps://bsky.app/profile/montsecano.bsky.social/post/3mjwka7na422qHave you seen Sundar Pichai's interview on the Stripe podcast? It's worth watching, as he delivers plenty of clues about search and where things are going. I've posted a summary with some takeaways: https://www.linkedin.com/feed/update/urn:li:activity:7451882360024813568/20 Apr 2026 13:12 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mjwka7na422qhttps://bsky.app/profile/montsecano.bsky.social/post/3mjw4esjukc2nThis is asking for trouble and not very customer-centric regardless of what it looks like. Security goes first.20 Apr 2026 09:04 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mjw4esjukc2nhttps://bsky.app/profile/montsecano.bsky.social/post/3mjubwh3ui22oWatching this interview with Sundar Pichsi on The Cheeky Pint podcast where he uses the term expansionary to describe these times and stop seeing everything as a zero-sum game19 Apr 2026 15:38 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mjubwh3ui22ohttps://bsky.app/profile/montsecano.bsky.social/post/3mjtrdr7zvs2oA growing trend I'm seeing in social media is the use of the term mediocrity in relation to hiring and team performance. It’s a subjective label, and we need to be careful with it. Not everyone who struggles to keep pace is mediocre. This does not help team growth now that businesses need it most.19 Apr 2026 10:41 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mjtrdr7zvs2ohttps://bsky.app/profile/montsecano.bsky.social/post/3mjtob63qic2zKeeping plants alive has been a challenge for me. So, in recent years I've taken an interest in that. See one result in the last picture! These are bomb seeds, a Japanese technique. I'll post about their evolution #beyondseo19 Apr 2026 09:46 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mjtob63qic2zhttps://bsky.app/profile/montsecano.bsky.social/post/3mjogz2kemk2yIt's always such a great relief when pages that appear listed under discovered/ crawled-not indexed actually are on Google. https://media.tenor.com/-DBoxFm0s-EAAAAC/hammaya-relaxed.gif?hh=498&ww=44117 Apr 2026 07:53 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mjogz2kemk2yhttps://bsky.app/profile/montsecano.bsky.social/post/3mjkhb7ipzc2xThis made me laugh! "GEO, AIO, as classic SEO spamming repackaged". @polemicdigital.com being Barry Adams Good episode with @vincenero.bsky.social https://www.buzzstream.com/blog/google-zero-podcast/15 Apr 2026 17:47 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mjkhb7ipzc2xhttps://bsky.app/profile/montsecano.bsky.social/post/3mjk4doqnik2vJumping to tactics isn't the best option, especially not for a website migration. However, the first question I keep finding is: should I delete URLs or leave them there?15 Apr 2026 14:31 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mjk4doqnik2vhttps://bsky.app/profile/montsecano.bsky.social/post/3mjjfhvsxvk2pWhy hiring people then? :S15 Apr 2026 07:42 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mjjfhvsxvk2phttps://bsky.app/profile/montsecano.bsky.social/post/3mjhmqd77jk2iRisks is a topic no one wants to discuss, but which can be really costly in SEO and digital marketing projects. Three tips: - Manage risks early and build a plan against each risk - Build feedback loops - Align teams on what success looks like #projectmanagement #SEO #digitalstrategy14 Apr 2026 14:47 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mjhmqd77jk2ihttps://bsky.app/profile/montsecano.bsky.social/post/3mjf2qwawt22bWe've been trying to achieve personalisation to now realise its drawbacks for brands, especially now with the AI. I'm currently writing about personalisation risks. Is there anything in particular you would like to read or learn about?13 Apr 2026 14:20 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mjf2qwawt22bhttps://bsky.app/profile/montsecano.bsky.social/post/3mjc3w4igq22dJust seen a new tool to uncover missed content opps. I've always thought this was a great topic for a tool, so leaving here mine https://montserrat-cano.com/resources/customgpt-digitalcontenttuner/ This is the process that I followed to build it published at @sejournal.bsky.social https://www.searchenginejournal.com/why-the-build-process-of-custom-gpts-matters-more-than-the-technology-itself/557217/12 Apr 2026 10:02 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mjc3w4igq22dhttps://bsky.app/profile/montsecano.bsky.social/post/3mjbucg3n7c2dSo, the name change only happened because Data Studio is a "beloved and familiar name". https://cloud.google.com/blog/products/data-analytics/looker-studio-is-data-studio12 Apr 2026 07:46 +0000at://did:plc:mgaztrswj2da4vihutidqonq/app.bsky.feed.post/3mjbucg3n7c2d