I'm just a girl standing in front of GA4 asking it to make sense. Helping you level up your analytics and digital marketing skills. https://linktr.ee/danaditomasohttps://bsky.app/profile/handle.invalidhttps://bsky.app/profile/handle.invalid/post/3m3v4lnfqsc2dNew browser! Exciting! But I need to talk about something I'm seeing with ChatGPT's Atlas browser because I have thoughts 🧵👇 The short version: if you serve tech-savvy audiences, your GA4 "new users" metric is about to get weird for a few weeks.23 Oct 2025 19:42 +0000at://did:plc:mocedmwhc26xbbjufst6fp3l/app.bsky.feed.post/3m3v4lnfqsc2dhttps://bsky.app/profile/handle.invalid/post/3m2uqr2yyzk2nGuess what! You might have spam traffic flooding your GA4. Just started this week because of course it would, right before a long weekend. 🙃 (Thanksgiving here in Canada) Thread on the spam traffic spike you might be seeing (and how to filter it out) 👇🧵10 Oct 2025 22:45 +0000at://did:plc:mocedmwhc26xbbjufst6fp3l/app.bsky.feed.post/3m2uqr2yyzk2nhttps://bsky.app/profile/handle.invalid/post/3m2aeqby7c22dOkay, social media managers, let's talk about something that's probably making your life way harder than it needs to be. GA4 lumps ALL your social media traffic into one generic "Organic Social" bucket. When you try to see which platforms are actually performing, your reports become a mess. 🧵 👇02 Oct 2025 20:17 +0000at://did:plc:mocedmwhc26xbbjufst6fp3l/app.bsky.feed.post/3m2aeqby7c22dhttps://bsky.app/profile/handle.invalid/post/3lzyimp3sg22v🧵 AI tools like ChatGPT and Perplexity are sending visitors to your site right now, but they're buried in your referral traffic, or worse Unassigned (because these platforms don’t know how to properly set UTM parameters). Thread below 👇29 Sep 2025 17:05 +0000at://did:plc:mocedmwhc26xbbjufst6fp3l/app.bsky.feed.post/3lzyimp3sg22vhttps://bsky.app/profile/handle.invalid/post/3lzolfz5uck2nHey friends! I'm hosting a free webinar October 21st with @britneymuller.bsky.social, discussing what marketers get wrong about AI. I'm really looking forward to it. You can register here, it's free! https://www.linkedin.com/events/7372782118633947136/25 Sep 2025 18:29 +0000at://did:plc:mocedmwhc26xbbjufst6fp3l/app.bsky.feed.post/3lzolfz5uck2nhttps://bsky.app/profile/handle.invalid/post/3lzezwm3jfc2fDidn't take long to make a new friend at #brightonSEO. Who else will I see here this week?21 Sep 2025 23:22 +0000at://did:plc:mocedmwhc26xbbjufst6fp3l/app.bsky.feed.post/3lzezwm3jfc2fhttps://bsky.app/profile/handle.invalid/post/3lyyn7udlt22xEvery time I show GA4 reports to non-analysts, the conversation stops at "Unassigned" traffic. "What does that mean? Is our tracking broken?" Then we end up discussing Google's weird terminology instead of discussing actual performance. There's a better way... 🧵 #analytics #GA4 #marketing17 Sep 2025 01:02 +0000at://did:plc:mocedmwhc26xbbjufst6fp3l/app.bsky.feed.post/3lyyn7udlt22xhttps://bsky.app/profile/handle.invalid/post/3lxzvayrtxc26Hello friends! I wanted to give a heads up about my next webinar, with Jyll Saskin Gales on September 16th, over on LinkedIn. She's going to be discussing how modern targeting works on Google Ads, and if you're thinking pfft I don't do Google Ads why should I care... 👇04 Sep 2025 19:34 +0000at://did:plc:mocedmwhc26xbbjufst6fp3l/app.bsky.feed.post/3lxzvayrtxc26https://bsky.app/profile/handle.invalid/post/3lp5pzwfyuc2dGA4 annotations are finally here! But before you go crazy annotating everything, let's talk strategy. Most people will create annotations with random colors and inconsistent names. Then wonder why they're useless 6 months later. Here's what actually works: 🧵14 May 2025 19:24 +0000at://did:plc:mocedmwhc26xbbjufst6fp3l/app.bsky.feed.post/3lp5pzwfyuc2dhttps://bsky.app/profile/handle.invalid/post/3lp2xjsdnfk2wIf you're using any 3rd party tools that connect with GA4, pay attention to this. Google has changed how their GA4 cookies are formatted and it's breaking attribution for many tools that use the measurement protocol to push data into GA4, such as CallRail. 👇13 May 2025 17:00 +0000at://did:plc:mocedmwhc26xbbjufst6fp3l/app.bsky.feed.post/3lp2xjsdnfk2whttps://bsky.app/profile/handle.invalid/post/3lo4uwlz7r22m📣 NEW COURSE ALERT! 📣 I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! 🚀 Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... 🗑️01 May 2025 17:54 +0000at://did:plc:mocedmwhc26xbbjufst6fp3l/app.bsky.feed.post/3lo4uwlz7r22mhttps://bsky.app/profile/handle.invalid/post/3lmazrski622vDoing some Googling for my CBC technology column and unintentionally got a hilarious AI overview.07 Apr 2025 22:41 +0000at://did:plc:mocedmwhc26xbbjufst6fp3l/app.bsky.feed.post/3lmazrski622vhttps://bsky.app/profile/handle.invalid/post/3lkvtwcodzc2p📊 NEW TUTORIAL: How to track traffic from Google's AI Overviews, Featured Snippets & People Also Ask boxes in GA4 Wondering if these SERP features drive quality traffic? I've created a complete walkthrough to help you find out!21 Mar 2025 18:32 +0000at://did:plc:mocedmwhc26xbbjufst6fp3l/app.bsky.feed.post/3lkvtwcodzc2p