I help home service business owners get found online by telling their message and amplifying their message - protocoltext.comhttps://bsky.app/profile/ericprotocol.bsky.socialhttps://bsky.app/profile/ericprotocol.bsky.social/post/3mvupf2dofc2iI wouldn't copy Subway's marketing strategy for a small business. They start with brand recognition you may still need to earn. Start with the customers you want to reach and the work you want more of.19 Sep 2026 12:41 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mvupf2dofc2ihttps://bsky.app/profile/ericprotocol.bsky.social/post/3mvt6i7mcjs2sI judge scheduling by how fast a lead becomes a booking. Pen and paper can work for a small cleaning business, but repeated work eats up owner time. Track the steps from inquiry to confirmation and see where people are waiting.18 Sep 2026 22:06 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mvt6i7mcjs2shttps://bsky.app/profile/ericprotocol.bsky.social/post/3mvsezjqmq62tI believe in giving useful work without asking for anything back. I meet people face-to-face, learn their stories and write articles about them for free. In this video, I explain how that shapes my approach to marketing at Protocol Text.18 Sep 2026 14:30 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mvsezjqmq62thttps://bsky.app/profile/ericprotocol.bsky.social/post/3mvqz3iwcgz2vI believe storytelling and technical judgment belong together in marketing. Listening uncovers what a service owner knows. Technical judgment helps make that knowledge clear and usable. Watch how I think those two sides should work together.18 Sep 2026 01:24 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mvqz3iwcgz2vhttps://bsky.app/profile/ericprotocol.bsky.social/post/3mvqgjwjmud2wI think varied content needs one foundation. If your service business posts send scattered messages, AI may recommend a part of you that you didn't want to amplify. Before you post, check how it connects to what you want to be known for.17 Sep 2026 19:52 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mvqgjwjmud2whttps://bsky.app/profile/ericprotocol.bsky.social/post/3mvpzrxk57h23I want to help independent service business owners find their people: those who connect with their message and values. Start by showing how one of your values shapes a decision in your work. Give people something concrete to connect with.17 Sep 2026 16:04 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mvpzrxk57h23https://bsky.app/profile/ericprotocol.bsky.social/post/3mvpq2oz7vi2qI treat no revenue as a symptom. If your service business isn't getting work, check what people understand about your services and who actually sees that message. Find that gap before spending more on marketing.17 Sep 2026 13:10 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mvpq2oz7vi2qhttps://bsky.app/profile/ericprotocol.bsky.social/post/3mvlq2c75d52lI think we have a duty to share our message. As a kid, I was afraid to say what I thought. Seeing my words impact someone changed that. It’s why I help service business owners share their stories. Start with something you’ve wanted to say but haven’t.15 Sep 2026 22:59 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mvlq2c75d52lhttps://bsky.app/profile/ericprotocol.bsky.social/post/3mvl56nozgg2cI'd rather do a little marketing than get overwhelmed and do nothing. Paid ads and platforms like Klaviyo can make it feel like you need to learn everything first. Pick one useful task, finish it, then decide what needs your attention next.15 Sep 2026 17:21 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mvl56nozgg2chttps://bsky.app/profile/ericprotocol.bsky.social/post/3mvkukfumwo2uI’m building Protocol Text for service business owners who want help sharing what makes them valuable without becoming marketers themselves. Tell me what you want people to understand about your business. That’s where I’d start.15 Sep 2026 14:47 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mvkukfumwo2uhttps://bsky.app/profile/ericprotocol.bsky.social/post/3mvj42lzc362tI believe people still crave human connection, and our marketing should reflect that. Start with an answer you'd give a customer. Keep the words you'd use in conversation so the marketing sounds like you.14 Sep 2026 21:56 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mvj42lzc362thttps://bsky.app/profile/ericprotocol.bsky.social/post/3mvihv6oh2i2vI'm better at helping other people tell their stories than telling my own. That shapes how I think about marketing: share what you know so others can learn from it. Start with one thing you know that could help someone else.14 Sep 2026 15:55 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mvihv6oh2i2vhttps://bsky.app/profile/ericprotocol.bsky.social/post/3mvgxcyplwg2iI don't count attention as a marketing win if it costs trust. Bad publicity can make a service business more visible and less credible. Before sharing a risky post, consider why someone would trust you after seeing it.14 Sep 2026 01:26 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mvgxcyplwg2ihttps://bsky.app/profile/ericprotocol.bsky.social/post/3mvfoweqpqo2qI believe marketing needs both technology and personal connection. At Protocol Text, that includes meeting founders in person. Before choosing a marketing provider for your service business, ask what tools they use and how they'll work with you personally.13 Sep 2026 13:23 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mvfoweqpqo2qhttps://bsky.app/profile/ericprotocol.bsky.social/post/3mve7y3q54o2uI used to think a great product was everything. Customers also need to understand it and know how to take the next step. Before spending more on marketing, check how clearly you explain the product and what customers should do next.12 Sep 2026 23:23 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mve7y3q54o2uhttps://bsky.app/profile/ericprotocol.bsky.social/post/3mvdqkxsnbi2cI want people to see what's special about them when I share their stories. Someone texted me that they'd revisit theirs when they felt down, to remember why they were doing any of this. In this video, I share why that response keeps me interviewing.12 Sep 2026 18:47 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mvdqkxsnbi2chttps://bsky.app/profile/ericprotocol.bsky.social/post/3mvdejvmzwv2iMy rule for social media: start with the work. For a service business, a customer question can become useful, evergreen content. Pick one you hear in conversation and answer it in a short video. You don’t need a trend to have something worth posting.12 Sep 2026 15:12 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mvdejvmzwv2ihttps://bsky.app/profile/ericprotocol.bsky.social/post/3mvcfdv23du2iI start with what makes a service provider special, then amplify it through marketing. Before you plan your next post, name one specific thing that sets your business apart. Give people something concrete to remember.12 Sep 2026 05:53 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mvcfdv23du2ihttps://bsky.app/profile/ericprotocol.bsky.social/post/3murnbfzchb2fNot getting enough calls for your cleaning business? If you’re not ranking high in search results, that might be why. It’s crucial to boost your online presence, especially with AI search. Let’s talk about strategies to improve your visibility.05 Sep 2026 14:00 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3murnbfzchb2fhttps://bsky.app/profile/ericprotocol.bsky.social/post/3muk3tsr5kc23It’s frustrating to see good home service businesses struggling. Often, it’s not about the quality of work but visibility in searches. If you’re not ranking high, chances are you’re missing out on clients. Something to think about.02 Sep 2026 14:00 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3muk3tsr5kc23https://bsky.app/profile/ericprotocol.bsky.social/post/3mufexv72a62dSo many businesses are still pouring money into truck wraps while they could be investing in their online presence. If you're not visible on Google, you're missing out on clients. Just a thought for anyone in the home services space.31 Aug 2026 17:00 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mufexv72a62dhttps://bsky.app/profile/ericprotocol.bsky.social/post/3muckhthw7426It’s wild how many home service businesses aren’t showing up on Google or AI chat in 2026. With 90% of consumers buying directly through these platforms, if you’re not visible, you’re losing clients. It's all about being found where people are searching.30 Aug 2026 14:00 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3muckhthw7426https://bsky.app/profile/ericprotocol.bsky.social/post/3mu5tl3kbhc22It's surprising how many businesses still depend on paper flyers. The reality is, people are searching online for services. If you're not visible there, you're missing out.28 Aug 2026 17:00 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mu5tl3kbhc22https://bsky.app/profile/ericprotocol.bsky.social/post/3mu2z2d6p7c2rI’ve seen a lot of good plumbers struggle to get jobs simply because they aren’t ranking in searches. In 2026, if you’re not found on Google or AI platforms, you’re missing out. It’s about being visible to potential clients.27 Aug 2026 14:00 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mu2z2d6p7c2rhttps://bsky.app/profile/ericprotocol.bsky.social/post/3mtzgr72ucr2dMany businesses struggle to get noticed, not because of quality but visibility. If you're not ranking on Google, chances are you're losing jobs. It’s crucial to focus on your online presence.26 Aug 2026 23:00 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mtzgr72ucr2dhttps://bsky.app/profile/ericprotocol.bsky.social/post/3mtwc6ctppr2jVisibility is everything for home service businesses in 2026. Focus on your online presence, not just traditional advertising. If customers can’t find you on Google or AI, you’re losing out.25 Aug 2026 17:00 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mtwc6ctppr2jhttps://bsky.app/profile/ericprotocol.bsky.social/post/3mtthnjqxzr2jMany businesses invest in truck wraps but forget that most clients are searching online. If you're not showing up in Google or AI searches, you're losing potential customers without knowing it.24 Aug 2026 14:00 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mtthnjqxzr2jhttps://bsky.app/profile/ericprotocol.bsky.social/post/3mtrw6h6tzx26A lot of quality home service businesses are missing out on clients because they aren’t showing up in search results. With more people using AI for their searches, it’s crucial to have a solid online presence. There are AI marketing solutions that can help improve your visibility and ranking.23 Aug 2026 23:14 +0000at://did:plc:ntuinggl5zfjvzymuuqouck4/app.bsky.feed.post/3mtrw6h6tzx26