Internal communications consultant, author, trainer, speaker and creator based in Dublin, Ireland. Email: joanna@thecuriousroute.com Website: thecuriousroute.com YouTube: youtube.com/@Joanna_Parsons Membership: thecuriousroute.com/thecurioustribehttps://bsky.app/profile/joannaparsons.bsky.socialhttps://bsky.app/profile/joannaparsons.bsky.social/post/3lfng2amiac2tQuick tips for effective writing: 1️⃣ Use fewer words: Get to the point and get there quickly. 2️⃣ Use numbers, statistics, percentages to make your content more credible. 3️⃣ Go for clear language every time. Don’t fall into the trap of thinking long words = more intelligent. What would you add?13 Jan 2025 18:56 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lfng2amiac2thttps://bsky.app/profile/joannaparsons.bsky.social/post/3lf5bt4deqk2xFinding the content approval process tricky? Don't ask this: ❌ Can you review this and let me know if you want to make any changes? Try this instead: ✅ Can you fact-check this for accuracy? They are the fact checker. You are the comms expert. The style, tone and language is yours - own it.07 Jan 2025 08:58 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lf5bt4deqk2xhttps://bsky.app/profile/joannaparsons.bsky.social/post/3lf2tmtnmw22uEarly in my career, I spent a lot of time creating communications that had no impact. I was in SOS mode: Sending Out Stuff. When I began using a planning framework, things became easier. Ask: - What's our objective here? - What would success look like? - Who is our audience? This is the way.06 Jan 2025 09:38 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lf2tmtnmw22uhttps://bsky.app/profile/joannaparsons.bsky.social/post/3let7g7vd6c2r📢 "When everyone is shouting, nobody is listening." Not all messages need to get sent. Not all emails should be distributed. A high volume is comms is drowning your employees and teaching them to ignore you. May 2025 be the year of less volume and more relevance.03 Jan 2025 08:48 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3let7g7vd6c2rhttps://bsky.app/profile/joannaparsons.bsky.social/post/3leoiw2ckxs2xHappy new year from the beautiful Irish sea01 Jan 2025 11:55 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3leoiw2ckxs2xhttps://bsky.app/profile/joannaparsons.bsky.social/post/3lemuq3fmik2fI've got my NYE clothes on, it looks suspiciously like pajamas31 Dec 2024 20:21 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lemuq3fmik2fhttps://bsky.app/profile/joannaparsons.bsky.social/post/3ldpznewm4c27Does effective communication at work really matter?20 Dec 2024 09:02 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3ldpznewm4c27https://bsky.app/profile/joannaparsons.bsky.social/post/3ldmafogro22xI can't work under these conditions (And I'm ok with that)18 Dec 2024 20:52 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3ldmafogro22xhttps://bsky.app/profile/joannaparsons.bsky.social/post/3ldeq3sd5ac2jMy 6 year old was about to drift off to sleep when she suddenly said "Wait... does air have gravity?" WTF hahahaha15 Dec 2024 21:11 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3ldeq3sd5ac2jhttps://bsky.app/profile/joannaparsons.bsky.social/post/3lddtbldch22wI'm so lucky to live by the sea!15 Dec 2024 12:36 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lddtbldch22whttps://bsky.app/profile/joannaparsons.bsky.social/post/3ld2iffeklk2aMy husband just purchased a video game called Epic Mickey. As an Irish person, I can't cope with this 😆 EPIC MICKEY! omg.11 Dec 2024 19:27 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3ld2iffeklk2ahttps://bsky.app/profile/joannaparsons.bsky.social/post/3lcuovpxue22iI'm dreaming of a... new lego set that I can build for days while sitting on the floor. Surely what christmas is all about!09 Dec 2024 12:08 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lcuovpxue22ihttps://bsky.app/profile/joannaparsons.bsky.social/post/3lcmuwqe3js23👀06 Dec 2024 09:34 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lcmuwqe3js23https://bsky.app/profile/joannaparsons.bsky.social/post/3lclmayr7cs2cI was the top guest on the Comms Hero podcast in 2024. I'll take that! 👏 [contains quote post or other embedded content]05 Dec 2024 21:26 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lclmayr7cs2chttps://bsky.app/profile/joannaparsons.bsky.social/post/3lcljrrhvmk2cLove the trees in Dublin city this week 🎄05 Dec 2024 20:42 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lcljrrhvmk2chttps://bsky.app/profile/joannaparsons.bsky.social/post/3lck33g3roc2lSorry I can't make it for drinks. I've got plans My plans:05 Dec 2024 06:46 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lck33g3roc2lhttps://bsky.app/profile/joannaparsons.bsky.social/post/3lcis7va3rk2lA list of communication activities is not a strategy. A list of communication activities is not a strategy. Pass it on.04 Dec 2024 18:35 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lcis7va3rk2lhttps://bsky.app/profile/joannaparsons.bsky.social/post/3lccvwknhnc2dAccording to Axios HQ, ineffective communication costs organisations $2 trillion every year – and that’s just in the United States alone. So consider me totally BAFFLED when company leaders treat communication as an afterthought. This stuff matters! https://www.axioshq.com/research/2023-state-of-workplace-communications02 Dec 2024 10:25 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lccvwknhnc2dhttps://bsky.app/profile/joannaparsons.bsky.social/post/3lcakfrdjfc2b💡 Radical idea alert: create content that resonates with your target audience and that inspires them to take action. If your boss doesn't like the wording or the tone of the content, then that's okay... because it's not FOR THEM.01 Dec 2024 11:54 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lcakfrdjfc2bhttps://bsky.app/profile/joannaparsons.bsky.social/post/3lc3ybxxqgs24I found a tiktok account of a goat eating fruit and veg. Why is this so compelling and why have I been watching for 15 mins??29 Nov 2024 16:19 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lc3ybxxqgs24https://bsky.app/profile/joannaparsons.bsky.social/post/3lc3acjaug225One of the biggest mistakes I see in workplace communication is using jargon or unnecessarily complex language. If your audience doesn't understand what you're saying, they will either misinterpret your message or ignore it completely. ✅ Write for clarity ❌ Not for complexity29 Nov 2024 09:10 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lc3acjaug225https://bsky.app/profile/joannaparsons.bsky.social/post/3lbwqvnmsfc2dYou know it's a deep work day when I crank out the Stardew Valley soundtrack27 Nov 2024 14:23 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lbwqvnmsfc2dhttps://bsky.app/profile/joannaparsons.bsky.social/post/3lbwme6bjdk2dAlert: cute cat ahead27 Nov 2024 13:02 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lbwme6bjdk2dhttps://bsky.app/profile/joannaparsons.bsky.social/post/3lbw7i52yvk2iThe no. 1 skill any professional communicator needs is this: curiosity. Simply asking lots of questions will make you much more effective in your job. Some of my faves: - What are we hoping to achieve? - Why is this important to the business? - What do we want people to DO with this information?27 Nov 2024 09:12 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lbw7i52yvk2ihttps://bsky.app/profile/joannaparsons.bsky.social/post/3lbuybezasc2i3 reasons I love WFH: - No commute - No shoes - No awkward small talk PLUS 100% more office cats (I may or may not make small talk with the cats)26 Nov 2024 21:30 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lbuybezasc2ihttps://bsky.app/profile/joannaparsons.bsky.social/post/3lbtspbfxm22gCrap communication at work is EXPENSIVE. A 2022 report from the University of North Carolina found that ineffective communication is costing large businesses up to $100 million a year. Now more than ever is the time to invest in internal communication. It's a business-critical function.26 Nov 2024 10:18 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lbtspbfxm22ghttps://bsky.app/profile/joannaparsons.bsky.social/post/3lbs72i37w22fIT'S TIME. Who else is leaning into the festive season early?25 Nov 2024 18:53 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lbs72i37w22fhttps://bsky.app/profile/joannaparsons.bsky.social/post/3lbrmgltpts2zMy home office. Green, obviously. Let's see your office pics 👇25 Nov 2024 13:20 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lbrmgltpts2zhttps://bsky.app/profile/joannaparsons.bsky.social/post/3lbrg4jltd226I love this storytelling structure from Pixar that gives us a formula to use to tell a great story - about anything! You can use this when you need to a presentation in work, when you need to explain a change programme, when you want to articulate your company story. It looks like this:25 Nov 2024 11:27 +0000at://did:plc:plsca5sagfklu3domdprfdfx/app.bsky.feed.post/3lbrg4jltd226