@beyondthepaid on Twitter. Director, Paid Search at Compound Growth Marketing. Top 50 Most Influential PPC Expert. https://bsky.app/profile/mel66beyondthepaid.bsky.socialhttps://bsky.app/profile/mel66beyondthepaid.bsky.social/post/3lruw4x5pfk2gHealthcare in America is too expensive! So why is the White House claiming we’ll get “Healthy Again” by cutting Medicaid for 83 million people? Who benefits when people are sick? We can do better! #TruthBrigade truthbrigade.indivisible.org/s/xYXiZI8p https://truthbrigade.indivisible.org/s/xYXiZI8p18 Jun 2025 11:35 +0000at://did:plc:rtca4havcdkfi3ryuklg75e7/app.bsky.feed.post/3lruw4x5pfk2ghttps://bsky.app/profile/mel66beyondthepaid.bsky.social/post/3lnnj73prpn2lMy latest @searchengineland.bsky.social article: https://searchengineland.com/how-to-optimize-b2b-ppc-spend-when-budgets-and-confidence-are-low-454592 #ppcchat25 Apr 2025 15:14 +0000at://did:plc:rtca4havcdkfi3ryuklg75e7/app.bsky.feed.post/3lnnj73prpn2lhttps://bsky.app/profile/mel66beyondthepaid.bsky.social/post/3lkq5x6aqo72tGreat article by @marketingsoph.bsky.social https://searchengineland.com/bluesky-ppc-453293 #ppcchat19 Mar 2025 12:15 +0000at://did:plc:rtca4havcdkfi3ryuklg75e7/app.bsky.feed.post/3lkq5x6aqo72thttps://bsky.app/profile/mel66beyondthepaid.bsky.social/post/3ljzppvcu2g2pI think Twitter DOGE'd itself10 Mar 2025 14:02 +0000at://did:plc:rtca4havcdkfi3ryuklg75e7/app.bsky.feed.post/3ljzppvcu2g2phttps://bsky.app/profile/mel66beyondthepaid.bsky.social/post/3ljs72hdjju2xNice @adweek.bsky.social article about AI Mode featuring yours truly and @navah.bsky.social https://www.adweek.com/media/google-will-explore-ads-in-ai-mode-taking-cues-from-ads-in-ai-overviews/ #ppcchat07 Mar 2025 14:15 +0000at://did:plc:rtca4havcdkfi3ryuklg75e7/app.bsky.feed.post/3ljs72hdjju2xhttps://bsky.app/profile/mel66beyondthepaid.bsky.social/post/3lffr7ha4r222As far as I can tell, the "Limited by search volume" notice in Google Ads is a thinly veiled ploy to boost broad match adoption. This campaign has a $1k daily budget and a <10% impression share. #ppcchat10 Jan 2025 17:55 +0000at://did:plc:rtca4havcdkfi3ryuklg75e7/app.bsky.feed.post/3lffr7ha4r222https://bsky.app/profile/mel66beyondthepaid.bsky.social/post/3lfdao5m7w622Great article by @jyllsaskingales.bsky.social https://searchengineland.com/maximize-conversions-bidding-google-ads-guide-45027309 Jan 2025 17:53 +0000at://did:plc:rtca4havcdkfi3ryuklg75e7/app.bsky.feed.post/3lfdao5m7w622https://bsky.app/profile/mel66beyondthepaid.bsky.social/post/3leu55tngv72lOH: "Having a haha moment"03 Jan 2025 17:40 +0000at://did:plc:rtca4havcdkfi3ryuklg75e7/app.bsky.feed.post/3leu55tngv72lhttps://bsky.app/profile/mel66beyondthepaid.bsky.social/post/3leu3aw37fh2iSo apparently Google Ads is now calling image ads "Uploaded display ads" in their help documentation. They're still listed as "Image Ads" in Editor. Thanks a lot Google, I should bill you for the 20 minutes I spent looking for specs in your stupid help section lol #ppcchat03 Jan 2025 17:06 +0000at://did:plc:rtca4havcdkfi3ryuklg75e7/app.bsky.feed.post/3leu3aw37fh2ihttps://bsky.app/profile/mel66beyondthepaid.bsky.social/post/3lejm2qtiqd2mTop 10 PPC Expert Columns from @searchengineland.bsky.social - some great articles here! https://searchengineland.com/top-10-ppc-expert-columns-2024-449489 #ppcchat30 Dec 2024 13:08 +0000at://did:plc:rtca4havcdkfi3ryuklg75e7/app.bsky.feed.post/3lejm2qtiqd2mhttps://bsky.app/profile/mel66beyondthepaid.bsky.social/post/3ldj5hd57e42mGreat post by @navah.bsky.social https://searchengineland.com/ppc-tactics-to-try-449171?mkt_tok=NzI3LVpRRS0wNDQAAAGXbeMyD9dt67d_G9MmUDds0_FPHjDUuD2vw2i7-500nxcyLTSz8Ez5S3zPdrZIsBqSydDUdEAEhJFZjmtZBmZU2J54MG7hGFLDW4j9uy7BhekPsw #ppcchat17 Dec 2024 15:21 +0000at://did:plc:rtca4havcdkfi3ryuklg75e7/app.bsky.feed.post/3ldj5hd57e42mhttps://bsky.app/profile/mel66beyondthepaid.bsky.social/post/3lbzganlsek2tI am here for this! I should totally do this on my clarinet [contains quote post or other embedded content]28 Nov 2024 15:51 +0000at://did:plc:rtca4havcdkfi3ryuklg75e7/app.bsky.feed.post/3lbzganlsek2t