News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events. https://www.adexchanger.com/https://bsky.app/profile/adexchanger.comhttps://bsky.app/profile/adexchanger.com/post/3mllh6nqp7c22Performance TV is having its moment 📺 — and Upfronts starts TODAY 🎉 🛒 Shoppable ads ⏸️ Pause ads 💰 TV vs. your digital budget The industry is watching. Are you? ☕ #PerformanceTV #Upfronts #CTV #AdTech11 May 2026 14:08 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mllh6nqp7c22https://bsky.app/profile/adexchanger.com/post/3mllfsfwehs22Amazon pre-announced at its own upfronts: Dynamic TV Creative swaps CTAs based on your place in the purchase journey. Same ad. Smarter delivery. No AI slop. Associate Editor Victoria McNally on what it means 👇 #AdTech #CTV #AmazonAds #Upfronts https://utm.guru/uoTD311 May 2026 13:44 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mllfsfwehs22https://bsky.app/profile/adexchanger.com/post/3mle2lngdtc22TTD: +12% revenue. -15% stock. Jeff Green: "the open internet gets first dollar. Inevitable." Senior Editor James Hercher on whether it holds up 👇 Bold vision or cope? #AdTech #Programmatic #TheTradeDesk #Earnings https://utm.guru/uoQvx08 May 2026 15:34 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mle2lngdtc22https://bsky.app/profile/adexchanger.com/post/3mkanmaxtzs27#ChatGPT's ad inventory problem: advertisers couldn't spend their budgets. The solution: serve ads to logged-out users. 👀 OpenAI hasn't announced it. But our source saw two ads mid-chat — Canva and JobCopilot — and described them as "pretty seamless." #AdTech #OpenAI https://utm.guru/uod7u24 Apr 2026 13:39 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mkanmaxtzs27https://bsky.app/profile/adexchanger.com/post/3mk4foobyx22r🤖 66% of teams are stuck in AI experimentation. Only a few are actually shipping. Join AI Digital + AdExchanger to see what’s different — and how teams are deploying real tools in production. 🗓 May 4 | 2 PM ET 🎟 Free 🔗 utm.guru/uoakJ #AI #AdTech #Marketing22 Apr 2026 21:06 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mk4foobyx22rhttps://bsky.app/profile/adexchanger.com/post/3mjwm2uuje22rMost teams are still experimenting with AI. Very few are actually shipping. Join AI Digital Labs + AdExchanger to learn what separates the two — and see real AI tools already in production. 🗓 May 4 | 2 PM ET 🎟 Free webinar 🔗 utm.guru/unZxg #AI #AdTech #Marketing20 Apr 2026 13:45 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mjwm2uuje22rhttps://bsky.app/profile/adexchanger.com/post/3mjffiqsgak2jRPS > traffic? 📉➡️📈 Anthony Vargas on how publishers are using AI-driven recommendations to keep users engaged — and monetize smarter. What’s your north star metric? #AdExchanger #Publishing #AdTech https://utm.guru/unIaK13 Apr 2026 17:32 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mjffiqsgak2jhttps://bsky.app/profile/adexchanger.com/post/3miwjzib6xk2hAgentic ad buying 🤖 Andrew Byrd covers Kargo’s Project Kera — where AI turns briefs into live campaigns fast… …but agencies still want control 👀 Is this the future of media buying? #AdExchanger #AdTech #AI https://utm.guru/unvhV07 Apr 2026 19:43 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3miwjzib6xk2hhttps://bsky.app/profile/adexchanger.com/post/3miwjkqkvf22hFragmentation fatigue is real 😵‍💫 Joanna Gerber covers how AI Digital’s Elevate uses AI to unify data + surface insights faster (hello, audio wins 🎧). Is this the beginning of the end for silos? #AdExchanger #AdTech #AI https://utm.guru/unvb507 Apr 2026 19:35 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3miwjkqkvf22hhttps://bsky.app/profile/adexchanger.com/post/3miw3yzj6yk2fPrivacy rules aren’t vague anymore 🚨 Allison Schiff breaks down what regulators want: ✔️ honor opt-outs ✔️ minimize data ✔️ protect kids Who needs to step up most? #AdExchanger #Privacy #AdTech https://utm.guru/unt4707 Apr 2026 15:32 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3miw3yzj6yk2fhttps://bsky.app/profile/adexchanger.com/post/3miu3sr3ekc23Keyword blocking strikes again 🚫 Anthony Vargas on why blunt blocklists are filtering out brand-safe content — and limiting reach. Context > keywords? What’s your take? #AdExchanger #AdTech #BrandSafety https://utm.guru/unrqd06 Apr 2026 20:23 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3miu3sr3ekc23https://bsky.app/profile/adexchanger.com/post/3milto3l6ds2mThe Ten Plagues of Programmatic https://www.adexchanger.com/comic-strip/comic-the-ten-plagues-of-programmatic/03 Apr 2026 13:36 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3milto3l6ds2mhttps://bsky.app/profile/adexchanger.com/post/3mijbcqlcvc2dMeasurement = noise? 📊 Allison Schiff covers how causal MMM uses real experiments to anchor media decisions — and why proving something doesn’t work can be a win. Is it time to rethink MMM? #AdExchanger #AdTech #Measurement https://utm.guru/unjyl02 Apr 2026 13:02 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mijbcqlcvc2dhttps://bsky.app/profile/adexchanger.com/post/3migvlvludc2d“AI-native,” “AI-ready”… AI everywhere 🤖 But Allison Schiff reports the real issue: regulation is struggling to keep pace — and conflicting rules are making compliance harder than ever. Is AI moving faster than the law can handle? #AdExchanger #AI #Privacy #Regulation https://utm.guru/ung1d01 Apr 2026 14:27 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3migvlvludc2dhttps://bsky.app/profile/adexchanger.com/post/3migsvaa7jk2rAI answers are replacing clicks 📉 Local publishers are seeing traffic drops of up to 50% — and turning to collaboration, shared IDs and owned audiences to adapt. Andrew Byrd breaks it down 👇 Is this the end of referral-driven publishing? #AdExchanger #Publishing #AI #Media https://utm.guru/ung7U01 Apr 2026 13:39 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3migsvaa7jk2rhttps://bsky.app/profile/adexchanger.com/post/3mieitktuj22r“All media isn’t created equal” — but programmatic doesn’t always act like it 📊 Anthony Vargas on CIMM’s push to redefine media quality using attention + context — not just IDs and outcomes. Will buyers lead the shift toward quality-first measurement? #AdExchanger #AdTech #CTV #MediaQuality https://utm.guru/undZF31 Mar 2026 15:34 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mieitktuj22rhttps://bsky.app/profile/adexchanger.com/post/3mhthmzd6rs2sZeta’s new AI agent Athena wants to be your campaign copilot. 🤖 Joanna Gerber, Associate Editor, AdExchanger, explains how voice prompts, predictive insights and unified workflows could make marketing platforms easier to use. Same data, less friction. #AdExchanger #AI #AdTech #MarTech https://utm.guru/umZfg24 Mar 2026 20:57 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mhthmzd6rs2shttps://bsky.app/profile/adexchanger.com/post/3mhsqeflq5k2oBrand trust is fragile. 📦 Allison Schiff, Managing Editor, AdExchanger, writes about a FedEx delivery miss and what it says about slogans, customer experience and the push toward AI-driven operations. Innovation doesn’t help if the basics fail. #AdExchanger #CX #Marketing https://utm.guru/umSOP24 Mar 2026 14:00 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mhsqeflq5k2ohttps://bsky.app/profile/adexchanger.com/post/3mhsqd5fc522oCTV can target almost anything — but should it? 📺 James Hercher, Senior Editor, AdExchanger, looks at how CKE balances regional targeting, streaming TV scale and retail data to prove local ROI. More precision often means more cost. #AdExchanger #CTV #AdTech #StreamingTV https://utm.guru/umWCL24 Mar 2026 14:00 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mhsqd5fc522ohttps://bsky.app/profile/adexchanger.com/post/3mhfzvzfv5c2bAutomation tuned floors. Agents might run the auction. 🤖 Andrew Byrd, News Editor, Publisher Ad Ops, AdExchanger, reports on publishers testing sell-side AI agents to package inventory, respond to buyers and negotiate deals. Still early, but the stack is changing. #AdExchanger #AdTech #AI https://utm.guru/umLYT19 Mar 2026 12:47 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mhfzvzfv5c2bhttps://bsky.app/profile/adexchanger.com/post/3mhb2tewxyk2l📺 CTV performance is under more scrutiny than ever. Join PebblePost + AdExchanger to learn how to prove incremental impact and deliver reporting that stands up in the boardroom. 🗓 Apr 16 | 11 AM ET 🎟 Free webinar 🔗 utm.guru/umGyM #CTV #AdTech #Measurement #Incrementality17 Mar 2026 13:20 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mhb2tewxyk2lhttps://bsky.app/profile/adexchanger.com/post/3mgwy2buduk2a🥁 Drum roll please… The winner of the AdExchanger comic caption contest is Thomas Kernan (Adform) 🤖 Winning caption: “Are they prompts or triggers?” He wins a free ticket to Programmatic AI (May 18–20, Las Vegas) Join him → utm.guru/umuVr #AdExchanger #AdTech #AI #Programmatic13 Mar 2026 13:03 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mgwy2buduk2ahttps://bsky.app/profile/adexchanger.com/post/3mgplqu22vc2fOlympics advertising is getting more programmatic. 🏂 NBCU expanded buying across seven DSPs and used AI to review creatives and optimize campaigns during the Milano Cortina Games. Is programmatic ready for prime-time sports? #AdExchanger #Programmatic #CTV #LiveSports https://utm.guru/ummKL10 Mar 2026 14:35 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mgplqu22vc2fhttps://bsky.app/profile/adexchanger.com/post/3mgpljkls2s2fNYT Games is experimenting with ads inside gameplay. 🎮 Joanna Gerber, Associate Editor, AdExchanger, explains how the new Crossplay game introduces in-game ads for non-subscribers, with JPMorganChase as the launch partner. Are publisher games emerging as prime brand-safe ad inventory? https://utm.guru/ummDK10 Mar 2026 14:31 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mgpljkls2s2fhttps://bsky.app/profile/adexchanger.com/post/3mgnq5w3sac2fAd tech’s newest acronym: MCP. Allison Schiff, Managing Editor, AdExchanger, explains how Model Context Protocol acts as the plumbing for AI — letting models connect to tools and data across platforms. It could help AI move beyond single tools and operate across the ad tech stack. #AI #AdTech https://utm.guru/umly309 Mar 2026 20:48 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mgnq5w3sac2fhttps://bsky.app/profile/adexchanger.com/post/3mg6alcriqk2cWe publish a weekly ad-tech comic. This week, you write the punchline. 🤖 Enter our Comic Caption Contest to win a free ticket to Programmatic AI (May 18–20, Vegas) 🎰 Submit by 3/9, 5pm ET. Top 3 go to a vote. Winner runs 3/13. What broke the robot this time? 💬 utm.guru/ul8nw #AdExchanger #AdTech03 Mar 2026 17:00 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mg6alcriqk2chttps://bsky.app/profile/adexchanger.com/post/3mf5g36nuws2iHard news ≠ easy monetization. 📰⚡ Andrew Byrd explores how the Minnesota Star Tribune handled brand safety, campaign pauses & advertiser trust while covering difficult local stories — and what it reveals about the future of news monetization. https://utm.guru/ulF9918 Feb 2026 15:40 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mf5g36nuws2ihttps://bsky.app/profile/adexchanger.com/post/3mf2tr6itp224March Madness is coming — and programmatic CTV buyers are getting more precise 🏀 Victoria McNally, Associate Editor, AdExchanger, looks at how show-level metadata is helping advertisers improve performance, lower costs, and rethink assumptions about live sports audiences. #CTV #AdTech #SportsMedia https://utm.guru/ulDqU17 Feb 2026 15:07 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mf2tr6itp224https://bsky.app/profile/adexchanger.com/post/3meltj4ytk22gRetail media is shifting from clicks to conversations. 🛒💬 At IAB ALM, @lynneluvah.bsky.social, sat down with Brian Monahan of Albertsons Media Collective to talk conversational AI, incrementality, and why building modern in-store media is “not for the faint of heart.” 📽️ Full convo: utm.guru/ulbRP11 Feb 2026 15:53 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3meltj4ytk22ghttps://bsky.app/profile/adexchanger.com/post/3mej4x5vn2s2aThe Super Bowl wasn’t just about football — it was about AI’s image problem 🤖🏟️ Anthropic roasted chatbot ads while others leaned into “AI humanism.” Alyssa Boyle explains why trust, productivity and authenticity were the real battlegrounds. #AI #AdTech #SuperBowl #GenerativeAI #Media https://utm.guru/uk4Nd10 Feb 2026 14:04 +0000at://did:plc:ru7isyf5ksw7eokta7msgxaw/app.bsky.feed.post/3mej4x5vn2s2a