Powering a better media future for all people. https://bsky.app/profile/nielsen.bsky.socialhttps://bsky.app/profile/nielsen.bsky.social/post/3llds2yfums2dBalancing digital and traditional media is more challenging than ever. @nielsen.bsky.social breaks down how advertisers are navigating this complexity—and how budget size influences the media mix across industries. Discover the trends: bit.ly/3E3gjZS #Digitalmedia #Traditionalmedia #Media https://bit.ly/3E3gjZS27 Mar 2025 07:36 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3llds2yfums2dhttps://bsky.app/profile/nielsen.bsky.social/post/3lksjc7ejbs23More Share of Voice (SOV) = More Market Share. Brands that strategically invest in their media presence are more likely to grow. But how do you measure SOV it correctly? @nielsen.bsky.social breaks it down in the latest Need to Know article. Read here: bit.ly/4bQgjc5 #shareofvoice #Brands https://bit.ly/4bQgjc520 Mar 2025 10:43 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3lksjc7ejbs23https://bsky.app/profile/nielsen.bsky.social/post/3lkldvkttik2cWhat is Share of Voice (SOV)—and why does it matter? 📣 It’s not just about how loud your brand is—it’s about how much space it takes up in advertising compared to competitors. Read @nielsen.bsky.social's article: bit.ly/4bQgjc5 to understand why #SOV is key for #advertisers. #Shareofvoice #Marketer https://bit.ly/4ipdvFj17 Mar 2025 14:18 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3lkldvkttik2chttps://bsky.app/profile/nielsen.bsky.social/post/3lkaq7clie22rMake every impression count this #IPL season! 🏏 @nielsen.bsky.social unifies ad measurement with independently verified third-party data to measure and analyse campaigns. Start measuring your campaigns for #TataIPL on @jiohotstar.bsky.social today: bit.ly/4hHx0IU #IPL2025 #JioHotstar #Nielsen https://bit.ly/4i03o9z13 Mar 2025 08:59 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3lkaq7clie22rhttps://bsky.app/profile/nielsen.bsky.social/post/3ljzsefpp5s2cLiveRamp + Nielsen are teaming up again to bring more data accessibility across the industry. 🎉 The new expansion brings audience segments from Nielsen Marketing Cloud to the LiveRamp Data Marketplace to drive strategic advertising decisions. Read more here https://www.nielsen.com/news-center/2025/nielsen-and-liveramp-expand-relationship-and-power-advertising-data-accessibility-across-the-industry/?utm_source=bluesky&utm_medium=organic-social&utm_campaign=sme-social_nlsn_global&utm_content=__live-amp_03-10-202510 Mar 2025 14:49 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3ljzsefpp5s2chttps://bsky.app/profile/nielsen.bsky.social/post/3ljzgptz5xk26🎙️ Advertisers, struggling to connect with Black audiences? #Podcasts are a powerful way in. 73% of Black listeners remember advertised brands, and 54% are more likely to buy when their favourite hosts mention them. More in @nielsen.bsky.social's new article: bit.ly/3CWKOAs #Black #BlackAudiences https://bit.ly/3CWKOAs10 Mar 2025 11:21 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3ljzgptz5xk26https://bsky.app/profile/nielsen.bsky.social/post/3ljz7tsmchc2wWork with @nielsen.bsky.social to unlock ad measurement across India’s largest digital platform @jiohotstar.bsky.social . Gain audience insights, maximise performance and your ROI with trusted data: bit.ly/4hHx0IU #JioHotstar #Admeasurement #Nielsen https://bit.ly/4hHx0IU10 Mar 2025 09:18 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3ljz7tsmchc2whttps://bsky.app/profile/nielsen.bsky.social/post/3lj6hxgdxfc2qAuthenticity wins with #Black audiences. They are cultural trendsetters and digital leaders, engaging across mobile, video, and podcasts. Brands that understand their media habits will drive impact. @nielsen.bsky.social’s article explores how to build connections: bit.ly/3CWKOAs #Blackaudiences https://bit.ly/3CWKOAs27 Feb 2025 18:01 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3lj6hxgdxfc2qhttps://bsky.app/profile/nielsen.bsky.social/post/3lj2pp5vek22hThe way we watch AND the way we #measure have changed. With @nielsen.bsky.social, get independent, third-party ad measurement to track reach, maximise performance, and prove ROI. Whether across digital platforms or live events, we help you measure what matters: bit.ly/4hHx0IU #Data #Insights https://bit.ly/4hHx0IU26 Feb 2025 06:09 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3lj2pp5vek22hhttps://bsky.app/profile/nielsen.bsky.social/post/3liywffvtu22hThe #Tata #IPL2025 will captivate millions across the country on @jiohotstar.bsky.social Nielsen ONE helps advertisers track reach, measure engagement, and enhance campaigns across platforms. Get Trusted IPL Measurement @nielsen.bsky.social: bit.ly/4hHx0IU https://bit.ly/4i03o9z25 Feb 2025 13:03 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3liywffvtu22hhttps://bsky.app/profile/nielsen.bsky.social/post/3liwj22tj6k2hJoin us in welcoming Jessica Holscott as Nielsen’s new CFO! 🎉 With previous CFO experience at Spotter and Warner Media, she brings extensive financial expertise across the media industry. Read more about the announcement here https://www.nielsen.com/news-center/2025/jessica-holscott-joins-nielsen-as-chief-financial-officer/?utm_source=bluesky&utm_medium=organic-social&utm_campaign=sme-social_nlsn_&utm_content=___02-24-202524 Feb 2025 13:59 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3liwj22tj6k2hhttps://bsky.app/profile/nielsen.bsky.social/post/3liodskmgw22o📢 Exciting News: @nielsen.bsky.social and @transunion.bsky.social have expanded their collaboration, enabling seamless integration of advanced audiences from TruAudience® into Nielsen ONE. This enhances cross-platform measurement, and reduces media waste: bit.ly/3X7yPXC #NielsenONE #Transunion https://bit.ly/41rlSdN21 Feb 2025 08:04 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3liodskmgw22ohttps://bsky.app/profile/nielsen.bsky.social/post/3lilq3fjxzc2z70 hours a week—that’s how much time Americans spend with media. 📰 But where and how they’re watching is constantly evolving. @nielsen.bsky.social ’s new article unpacks the insights advertisers need for 2025 media planning. Read here: bit.ly/3WJj5tE #UFNF #Upfronts #Newfronts https://bit.ly/3WJj5tE20 Feb 2025 07:06 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3lilq3fjxzc2zhttps://bsky.app/profile/nielsen.bsky.social/post/3lijqmpwizk2q47% of TV viewing happens with others—but where and how matters. From family rooms to sports bars, sports are co-viewed widely—but did you know kids’ shows often see even higher co-viewing rates? 📊 Read @nielsen.bsky.social’s article for deeper #co-viewing insights: bit.ly/40Lzjn5 https://bit.ly/40Lzjn519 Feb 2025 12:10 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3lijqmpwizk2qhttps://bsky.app/profile/nielsen.bsky.social/post/3lihomjhpac27NEW 📺: Football and a busy news cycle drove a January boost in traditional TV viewership, while Squid Game racked up 9B minutes, pushing Netflix to a platform best. Get full breakdown in our Gauge report: https://www.nielsen.com/news-center/2025/the-gauge-traditional-tv-gets-a-boost-from-football-and-news-in-january-2025/?utm_source=bluesky&utm_medium=organic-social&utm_campaign=nielsen-audience-outcomes_nlsn_&utm_content=__the-gauge_02-18-202518 Feb 2025 16:29 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3lihomjhpac27https://bsky.app/profile/nielsen.bsky.social/post/3liea3f365k2lGain daily insights into millions of #JioHotstar viewers with @nielsen.bsky.social's Nielsen ONE solution's unified digital dashboard. Enhance ad strategies and demonstrate ROI with precise, data-driven metrics. Start measuring smarter today: bit.ly/4hHx0IU #Hotstar #Jiocinema #OTT #Streaming17 Feb 2025 07:31 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3liea3f365k2lhttps://bsky.app/profile/nielsen.bsky.social/post/3lidtvgcu5k2o🚀 Exciting news! @nielsen.bsky.social & #JioHotstar are teaming up to deliver powerful ad measurement insights, helping advertisers & agencies enhance campaigns with precision. Read more: bit.ly/40U56SM #JioCinema #Hotstar #Nielsen #OTT #Streaming #IPL2025 https://bit.ly/40U56SM17 Feb 2025 03:53 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3lidtvgcu5k2ohttps://bsky.app/profile/nielsen.bsky.social/post/3lhvjzrqh222tDisasters remind us why trusted news matters. During the #LAfires, local #TV and #radio viewership surged, while digital consumption among adults 25-54 jumped 2,143%. @nielsen.bsky.social’s article explores how multiplatform strategies ensured critical information reached people: bit.ly/3WP2Wmn https://bit.ly/3WP2Wmn11 Feb 2025 11:19 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3lhvjzrqh222thttps://bsky.app/profile/nielsen.bsky.social/post/3lhv7uogqmk2z@nielsen.bsky.social ’s new article breaks down what advertisers need to know for 2025 planning season. Audiences are everywhere, and reaching them takes more than guesswork. Get the latest insights to navigate media complexity & connect with the right consumers: bit.ly/3WJj5tE #MediaPlanning #UFNF https://bit.ly/3WJj5tE11 Feb 2025 08:17 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3lhv7uogqmk2zhttps://bsky.app/profile/nielsen.bsky.social/post/3lhlyzq6cuc2uIn today’s fragmented media landscape, buyers & sellers need reliable measurement. 📺 @nielsen.bsky.social’s Big Data + Panel brings together massive scale & human-powered accuracy for smarter decisions. Read how it works: bit.ly/4aPF4oj #BigData #Panel #Nielsen #Media #Measurement #Data https://bit.ly/4aPF4oj07 Feb 2025 16:21 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3lhlyzq6cuc2uhttps://bsky.app/profile/nielsen.bsky.social/post/3lhlsmi46o22pWhere did Americans spend their audio time in Q4 2024? 📻 Radio – 67% 🎙️ Podcasts – 18% 🎵 Streaming – 12% 📡 Satellite Radio – 3% See the full trends in @nielsen.bsky.social and @edisonresearch.bsky.social's The Record Q4 report: bit.ly/3EknLzN #Audio #Radio #TV #Streaming #Podcast #Trends https://bit.ly/3EknLzN07 Feb 2025 14:26 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3lhlsmi46o22phttps://bsky.app/profile/nielsen.bsky.social/post/3lhh6mpimzk25Are your ads reaching one person or an entire room? 📺 Co-viewing changes the game for advertisers, especially during live sporting events. 🏈 Read @nielsen.bsky.social ’s latest insights on co-viewing how it helps brands optimize reach and impact. bit.ly/40Lzjn5 #Sports #media #advertisers #superbowl https://bit.ly/40Lzjn505 Feb 2025 18:18 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3lhh6mpimzk25https://bsky.app/profile/nielsen.bsky.social/post/3lhgtwzv4gc2hAmericans spend 10 hours a day with media but where are they actually watching? 📊 @nielsen.bsky.social’s latest article unpacks shifting audience habits and what they mean for advertisers, agencies & media sellers planning for 2025: bit.ly/3WJj5tE #Media #Americans #Nielsen #TV #Streaming https://bit.ly/3WJj5tE05 Feb 2025 15:06 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3lhgtwzv4gc2hhttps://bsky.app/profile/nielsen.bsky.social/post/3lhayqxfjac2j@nielsen.bsky.social and @coxmediagroup.bsky.social renew measurement agreement! Multi-year agreement enhances CMG's ability to showcase audience value for local TV and radio 📺📻 Learn more here: bit.ly/4aDoUhY03 Feb 2025 07:17 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3lhayqxfjac2jhttps://bsky.app/profile/nielsen.bsky.social/post/3lgzgg5t5hs2i@nielsen.bsky.social’s new article breaks down key takeaways from the Upfronts/NewFronts 2025 report. 📊 With audiences shifting across streaming, cable & broadcast, smart planning matters more than ever. See what’s shaping media in 2025 and how to stay ahead: bit.ly/3WJj5tE https://bit.ly/3WJj5tE31 Jan 2025 07:00 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3lgzgg5t5hs2ihttps://bsky.app/profile/nielsen.bsky.social/post/3lguy7yg6vk2u🎉 Big news! The MRC has accredited Nielsen's Big Data + Panel National TV measurement—the ONLY big data solution with persons-level granularity to earn this distinction. “Today is a great day for TV innovation!” - Nielsen CEO Karthik Rao Read more: bit.ly/4ghXsaz #Nielsen #Media #Ratings #Data https://bit.ly/4ghXsaz29 Jan 2025 12:35 +0000at://did:plc:sofjht2owhqzw45t4agbjn26/app.bsky.feed.post/3lguy7yg6vk2u