Google Ads Coach | Inside Google Ads course, podcast, book | jyll.ca/blueskyhttps://bsky.app/profile/jyllsaskingales.bsky.socialhttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3lsjacpie2k2hPhrase match used to be my go-to match type, but now it's my good-for-nothing match type. In episode 74 of the Inside Google Ads podcast, I'm breaking down why broad match is the future of Google Ads and how you can work with Google's AI, not against it. Listen now on Apple, Spotify, YouTube, etc26 Jun 2025 13:30 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lsjacpie2k2hhttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3lrxn2e5k7m2bDo ecommerce businesses need a Google Shopping feed in Google Ads? While it's not required, it will make your life easier and your results better. Learn more in Episode 73 of the Inside Google Ads podcast on Apple, Spotify, YouTube, etc.19 Jun 2025 13:30 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lrxn2e5k7m2bhttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3lrskjuwekn2xWhen Your Cost Per Lead Triples Overnight I have a new Google Ads coaching client who runs a home services business. He booked a call because his cost per lead had TRIPLED overnight. We investigated 2 potential culprits... https://learn.jyll.ca/newsletters/the-insider/posts/cost-per-lead-skyrocket17 Jun 2025 13:02 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lrskjuwekn2xhttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3lrfzrymrmi2fHave you ever had your Google Ads strategy fall apart the second you try to implement it? The key to success isn't about never failing; it's about pivoting quickly & creatively. In Episode 72 of the Inside Google Ads podcast, I tackle audience failures. Tune in on Apple, Spotify, YouTube, etc.12 Jun 2025 13:30 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lrfzrymrmi2fhttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3lquevuw2om2kIs Target CPA bidding the right choice for your Google Ads campaigns? In episode 71 of the Inside Google Ads podcast, I'm breaking down when to use it, differences vs. Maximize Conversions, and how to interpret your bid strategy learning status. Tune in on Apple, Spotify, YouTube, etc.05 Jun 2025 13:01 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lquevuw2om2khttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3lqpdzbveaz2xIf you run Google Ads with someone else's money then your communication skills are crucial for your success. I had a Google Ads coaching call with a client whose campaigns plummeted in January... Read more 👀 https://learn.jyll.ca/newsletters/the-insider/posts/stakeholder-communication03 Jun 2025 13:02 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lqpdzbveaz2xhttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3lqctaxznuy2rCan Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70 of the Inside Google Ads podcast, I asked Heather Broussell, Austin Lindquist & Jack Hepp to bring you tactical tips for success. Discover how to get high-quality leads https://jyll.ca/insidegoogleads/7029 May 2025 13:30 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lqctaxznuy2rhttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3lptotiwh2v2wThis is an excerpt from Inside Google Ads podcast episode 69, a recap of the big #GML2025 announcements. Catch the full episode on YouTube, Apple, Spotify or wherever you follow podcasts for all the latest news and analysis.23 May 2025 13:01 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lptotiwh2v2whttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3lprwhdsqsg2wGet all the scoop from #GML2025 in episode 69 of the Inside Google Ads podcast 🎙️ I recorded this episode LIVE at Google's Mountain View headquarters yesterday, so it has all the hot-off-the-presses Google Marketing Live 2025 news you need. Available now on YouTube, Spotify, YouTube, etc.22 May 2025 20:12 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lprwhdsqsg2whttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3lpm73ktrob2bMarissa's toys sell well all year 'round, but some products sell really well around certain holidays. Her Standard Shopping campaigns took off during Easter, and then came crashing down afterwards. What happened next? 👀 https://learn.jyll.ca/newsletters/the-insider/posts/negative-keywords-shopping20 May 2025 13:31 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lpm73ktrob2bhttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3lp7l42pxji2oWant to see what your competitors are doing with their Google Ads? In episode 68 of my Inside Google Ads podcast, I'm breaking down my top three favourite (and free, and totally legit) ways to spy on the competition so you can gather valuable intel. Tune in on Apple, Spotify, YouTube, etc.15 May 2025 13:01 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lp7l42pxji2ohttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3loqiora5rn2oThe worst feeling is helping a business owner with their #GoogleAds account and seeing that they set their target ROAS to 3%, not 300% IYKYK 😭09 May 2025 13:08 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3loqiora5rn2ohttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3lonzhgrdns2mRising Google Ads CPCs got you down? Let's talk about why higher CPCs with smart bidding might actually be a GOOD thing! In episode 67 of the Inside Google Ads podcast, we're talking about why Maximize Conversions is worth it - even with higher CPCs. Tune in wherever you get podcasts.08 May 2025 13:30 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lonzhgrdns2mhttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3lolhgikndc2rJoin me in Boston in June? I’ll be speaking at SMX Advanced on June 12th, and YOU can get 15% off 🤑 Register by May 10 to lock in Early Bird rates, and use code SMXSpeakerFriend to get an additional 15% off. Learn more: https://events.searchengineland.com/smx-advanced-2025/?ref=gales07 May 2025 13:02 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lolhgikndc2rhttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3loiyksqj3322One mistake I see businesses make is cramming in too many keywords. This might seem like a good idea, but it can backfire and hurt your performance. To learn how my mother's fashion advice applied to Jasmine's campaigns 👀 https://learn.jyll.ca/newsletters/the-insider/posts/too-many-keywords-trap06 May 2025 13:31 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3loiyksqj3322https://bsky.app/profile/jyllsaskingales.bsky.social/post/3lo4elvex5q26Performance Max channel reporting is here! Hurray? In episode 66 of the Inside Google Ads podcast, I'm sharing my thoughts on why this long-awaited update isn't as powerful as you might think. Plus, we discuss more recent updates to PMax and Demand Gen.01 May 2025 13:02 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lo4elvex5q26https://bsky.app/profile/jyllsaskingales.bsky.social/post/3lnksx5qyly2tIn Episode 65 of Inside Google Ads, we explore bid adjustments, customer lifecycle goals (aka "bid for new customers only") and just how vital your bid strategy is to achieving your advertising objectives You can find Inside Google Ads on Apple, Spotify, YouTube, or your favourite podcast app.24 Apr 2025 13:30 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lnksx5qyly2thttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3lnfs235mpi2xAre you confident that your Google Ads reports are telling you the whole story? Misleading data can lead to bad decisions and wasted money. Marie booked a Google Ads coaching call with me to find out the truth 👀 https://learn.jyll.ca/newsletters/the-insider/posts/misleading-google-ads-reports22 Apr 2025 13:31 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lnfs235mpi2xhttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3lmwnmofb7y23The wait is over! 😍 "Inside Google Ads: Everything you need to know about Audience Targeting" is available NOW in Paperback and Ebook across all international Amazon sites. Search for "Jyll Saskin Gales" on Amazon, or go to jyll.ca/book for a full list of links for your country16 Apr 2025 13:02 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lmwnmofb7y23https://bsky.app/profile/jyllsaskingales.bsky.social/post/3lmk3d6pqqa23Inside Google Ads podcast, episode 63 out now "Can you still use custom segments in Google Ads?"11 Apr 2025 13:02 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lmk3d6pqqa23https://bsky.app/profile/jyllsaskingales.bsky.social/post/3lmhmfql4on2rCan you still use custom segments in Google Ads? Yes, but it's complicated! In Episode 63 of the Inside Google Ads podcast, I break down the complexities of custom segments, custom interests and custom search terms in Google Ads. Listen now on YouTube, Spotify, Apple or wherever you get podcasts.10 Apr 2025 13:30 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lmhmfql4on2rhttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3lmfb2q24ur2dOne more week! My book comes out on Amazon on April 16, 2025 Inside Google Ads: Everything you need to know about Audience Targeting by Jyll Saskin Gales Buy my book on April 16th! 😀09 Apr 2025 15:02 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lmfb2q24ur2dhttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3lmcliwf7ba2wYou aren't generic. Your keywords shouldn't be, either. One of my clients runs a carpet cleaning business. He wasn't getting customers from Google Ads, so he booked a call with me to find out why... 👀  https://learn.jyll.ca/newsletters/the-insider/posts/avoid-generic-keywords08 Apr 2025 13:31 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3lmcliwf7ba2whttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3llyi3vn7wg2iGoogle Search Audience Tips: How to effectively Target vs. Observe, and Include vs. Exclude04 Apr 2025 13:03 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3llyi3vn7wg2ihttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3llvz5fye222wAre exact match keywords always more expensive? It's a common question, and while there's no simple yes or no, I won't leave you with "it depends" Join me in Episode 62 of Inside Google Ads as I tackle YOUR questions about the ROI of exact match keywords. Available now wherever you get podcasts.03 Apr 2025 13:30 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3llvz5fye222whttps://bsky.app/profile/jyllsaskingales.bsky.social/post/3llreqzhbbz23Have you ever DIY'd to save money, but it would've been cheaper to hire a professional? We learned that the hard way when we installed our own dishwasher and flooded the kitchen. My client, Rachel, learned this lesson, too https://learn.jyll.ca/newsletters/the-insider/posts/high-cost-diy-google-ads01 Apr 2025 17:15 +0000at://did:plc:tsggi54ae6ggnllwwbksuzzx/app.bsky.feed.post/3llreqzhbbz23