Writer and accidental marketer for @sketch.com, recovering tech journalist, dad, husband, fussy coffee enthusiast, etc.https://bsky.app/profile/freddiewrit.eshttps://bsky.app/profile/freddiewrit.es/post/3m6qyhualre2eFound myself totally neglecting Bluesky lately, mostly because I’m worried about posting something dumb from the @sketch.com account by accident. Trying to change that by scheduling my dumb personal posts in @buffer.com instead. So expect more dumb posts from me, basically.29 Nov 2025 08:34 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3m6qyhualre2ehttps://bsky.app/profile/freddiewrit.es/post/3m6knu5365z2aIt’s been a while since I’ve written a blog post like this! For our latest @sketch.com release — Copenhagen — I dusted off my CMS password and tried to condense many months of work, decisions and iterations into a grand tour of our new UI. https://www.sketch.com/blog/a-tour-of-copenhagen/ https://ilo.im/168k9w26 Nov 2025 20:08 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3m6knu5365z2ahttps://bsky.app/profile/freddiewrit.es/post/3lsysnc55ms2gHonestly, never been happier to work for a company that isn’t absolutely massive.02 Jul 2025 18:08 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3lsysnc55ms2ghttps://bsky.app/profile/freddiewrit.es/post/3lr3lbhyads2fReally enjoyed @ia.net’s thoughts on being an ADA finalist after 15 years. “Creating something innovative, simple, functional, and joyful once is hard. Maintaining that standard—over 15 years and 1,745 updates—is even harder. It takes restraint. Patience. Care.” https://ia.net/topics/apple-design-award-202508 Jun 2025 09:44 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3lr3lbhyads2fhttps://bsky.app/profile/freddiewrit.es/post/3lqytwhia3c2oI can’t think of a better way to run a company than Panic has. Similarly, I can’t think of a company that VC money hasn’t ruined by some definition. That Panic’s setup is so unique now is kind-of wild, really. [contains quote post or other embedded content]07 Jun 2025 07:41 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3lqytwhia3c2ohttps://bsky.app/profile/freddiewrit.es/post/3lqpsvrtgc22zInside every man is two wolves03 Jun 2025 17:29 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3lqpsvrtgc22zhttps://bsky.app/profile/freddiewrit.es/post/3lq67qkgr4k2hBeen busy managing @sketch.com’s socials all day, but I’m super proud of all the work that went into this release. It’s no exaggeration to say this is our biggest update ever. I wrote three metres of release notes for this one, no kidding. [contains quote post or other embedded content]27 May 2025 17:30 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3lq67qkgr4k2hhttps://bsky.app/profile/freddiewrit.es/post/3lpel3a3l7s2qDid one of those personalised blood tests and got the results back:17 May 2025 12:44 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3lpel3a3l7s2qhttps://bsky.app/profile/freddiewrit.es/post/3lo7rej3zi22cJustin has articulated something I’ve been feeling a lot when using AI. Maybe we’ll get to a point where I don’t feel like its manager but we’re not quite there yet. I feel bad for people who blindly trust and run with whatever it spits out. [contains quote post or other embedded content]02 May 2025 21:28 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3lo7rej3zi22chttps://bsky.app/profile/freddiewrit.es/post/3llxtp4o46c26This. 100% this. Every person so far who has written some inflammatory “you don’t need to use design tools” anymore nonsense has gone on to show off their vibe coding workflow where they build Bluesky from Temu based on a pre-existing design and ready-made components. 🤡 [contains quote post or other embedded content]04 Apr 2025 06:58 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3llxtp4o46c26https://bsky.app/profile/freddiewrit.es/post/3llmdpubl7c2tNever forget the world we were promised. [contains quote post or other embedded content]30 Mar 2025 17:13 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3llmdpubl7c2thttps://bsky.app/profile/freddiewrit.es/post/3lgxosou3vs2jThis is hustle culture I can get behind. [contains quote post or other embedded content]30 Jan 2025 14:25 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3lgxosou3vs2jhttps://bsky.app/profile/freddiewrit.es/post/3lguthchl6c26Very excited to watch valley bros explain how stealing models is bad but stealing books to train models is absolutely fine.29 Jan 2025 11:10 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3lguthchl6c26https://bsky.app/profile/freddiewrit.es/post/3lgnqz7pvrk24Replaced the massive white desktop on my desk with a warmer wood(ish) one. To balance out the tidy photo, there’s also this extremely mid cable management.26 Jan 2025 15:37 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3lgnqz7pvrk24https://bsky.app/profile/freddiewrit.es/post/3lf5jsv76fs2iOkay okay, who‘s the elder emo at @dub.co?07 Jan 2025 11:21 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3lf5jsv76fs2ihttps://bsky.app/profile/freddiewrit.es/post/3ld25xtgkbs2gThe only reason I’m not mad about not being asked to star in this is knowing I’d have been faded out like @paulo.is was. (But for real, it’s a very nice end-of-year recap and we’ve done some lovely stuff!) [contains quote post or other embedded content]11 Dec 2024 16:20 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3ld25xtgkbs2ghttps://bsky.app/profile/freddiewrit.es/post/3lcq355nwtk2wHulkenberg qualifying Verstappen is a fitting conclusion to this season. Just full of surprises! #F107 Dec 2024 16:03 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3lcq355nwtk2whttps://bsky.app/profile/freddiewrit.es/post/3lcpjmhkzo22jIt’s the most wonderful time of the year [contains quote post or other embedded content]07 Dec 2024 10:50 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3lcpjmhkzo22jhttps://bsky.app/profile/freddiewrit.es/post/3lchwhjimqs2uMy Apple Music replay is heavily influenced by the fact that I exclusively listened to The Kills on a 6-hour round trip to Cardiff because I thought they were a support act at a gig but they weren’t. Also, I really got into live albums again?04 Dec 2024 10:18 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3lchwhjimqs2uhttps://bsky.app/profile/freddiewrit.es/post/3lc74m7eroc2uSpent a lot of time faffing about with my personal website and keep coming back to Jekyll (I want to fully own my stuff, I use it for work etc) but I’m a shoddy developer at best. Realised I can just ‘direct’ ChatGPT to do all the development for me and it’s a game-changer.30 Nov 2024 22:14 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3lc74m7eroc2uhttps://bsky.app/profile/freddiewrit.es/post/3lbrspws4vk2vMy day today25 Nov 2024 15:13 +0000at://did:plc:uencr3nbxo7zts3rrd2xonpk/app.bsky.feed.post/3lbrspws4vk2v