Co-founder CommsClarity, a strategic comms planning research & evaluation consultancy. Past AMEC chair, Don Bartholomew award, CIPR President's medal, PRovoke individual Sabre, GCS Evaluation Council. Ex CARMA, PRIME, Gorkana & Metrica. FCIPR, FPRCA, FAMEChttps://bsky.app/profile/richardbagnall.bsky.socialhttps://bsky.app/profile/richardbagnall.bsky.social/post/3madm75nnos2yAs 2025 closes, I’m reflecting on where PR is heading. I’ve written a post with thoughts from NYC. I hope it contains some useful thoughts to guide your plans in 2026. If the CommsClarity team can help, please let us know. https://www.linkedin.com/pulse/closing-out-2025-why-evidence-led-pr-matters-more-richard-cofee?utm_source=share&utm_medium=member_ios&utm_campaign=share_via https://linkedin.com/pulse/closing-…19 Dec 2025 11:40 +0000at://did:plc:unssizwcfvxttrcr4taye2bb/app.bsky.feed.post/3madm75nnos2yhttps://bsky.app/profile/richardbagnall.bsky.social/post/3lyzgex6des2wSimon Baugh explaining the GCS’s customised AI tool Assist and how it’s focussed on best practice, including OASIS and AMEC’s Barcelona Principles. Last week it received over 20,000 queries #prcaconf2517 Sep 2025 08:33 +0000at://did:plc:unssizwcfvxttrcr4taye2bb/app.bsky.feed.post/3lyzgex6des2whttps://bsky.app/profile/richardbagnall.bsky.social/post/3lyzg75ht7s2w#prcaConf25 kicks off with @prca-hq.bsky.social CEO Sarah Waddington in conversation with Simon Baugh, CEO of Uk Government’s Government Communication Service17 Sep 2025 08:29 +0000at://did:plc:unssizwcfvxttrcr4taye2bb/app.bsky.feed.post/3lyzg75ht7s2whttps://bsky.app/profile/richardbagnall.bsky.social/post/3lyzfzpou2c2wGreat to be at #PrcaConf25. WiFi password anyone? Attached. :-)17 Sep 2025 08:26 +0000at://did:plc:unssizwcfvxttrcr4taye2bb/app.bsky.feed.post/3lyzfzpou2c2whttps://bsky.app/profile/richardbagnall.bsky.social/post/3lsynnyvbkc2sIt was fantastic to speak with @nevillehobson.xyz and @shelholtz.bsky.social recently & record an FIR: For Immediate Release podcast on all things related to PR measurement best practice and AMEC’s newly refreshed Barcelona Principles. Released today, would love your thoughts, details below 👇 [contains quote post or other embedded content]02 Jul 2025 16:39 +0000at://did:plc:unssizwcfvxttrcr4taye2bb/app.bsky.feed.post/3lsynnyvbkc2shttps://bsky.app/profile/richardbagnall.bsky.social/post/3lpo2ud2rn225Will you join the world’s top or and comms evaluation experts at the AMEC summit in June? @sparklypinchy.bsky.social has a great preview in @provokemedia.com - hope to see you in Vienna! https://www.provokemedia.com/latest/article/amec-global-summit-to-focus-on-reputation-reliability-and-results21 May 2025 07:20 +0000at://did:plc:unssizwcfvxttrcr4taye2bb/app.bsky.feed.post/3lpo2ud2rn225https://bsky.app/profile/richardbagnall.bsky.social/post/3lgscflgzz22tAnother great short to the point post from Seth Godin today - Analysis = Facts + Interpretation. Let's make sure we measure the right things to source the facts, and then use our skill, intuition and critical thinking to add informed interpretation. https://seths.blog/2025/01/analysis-facts-interpretation/28 Jan 2025 10:59 +0000at://did:plc:unssizwcfvxttrcr4taye2bb/app.bsky.feed.post/3lgscflgzz22thttps://bsky.app/profile/richardbagnall.bsky.social/post/3lfcoal4mws2fMy sympathies go out everyone in LA coping with multiple fires. The footage coming out of the area is harrowing. I was fortunate to visit LA last October and hiked in the Pacific Palisades with dear friends. To imagine the area now destroyed is heartbreaking. 💔09 Jan 2025 12:23 +0000at://did:plc:unssizwcfvxttrcr4taye2bb/app.bsky.feed.post/3lfcoal4mws2fhttps://bsky.app/profile/richardbagnall.bsky.social/post/3lfcmw5h7z22iIn an ever more competitive world, the pressure to ramp up marketing claims about our products and services become greater and greater. @sethgodin.bsky.social has some great cautionary words about the importance of keeping it real: https://seths.blog/2025/01/the-problem-with-marketing-puffery/ Can you see through the puff?09 Jan 2025 12:00 +0000at://did:plc:unssizwcfvxttrcr4taye2bb/app.bsky.feed.post/3lfcmw5h7z22ihttps://bsky.app/profile/richardbagnall.bsky.social/post/3lf5iivf6wk2zMany congratulations to BBC investigative reporter @jonironmonger.bsky.social on the national broadcast of his excellent documentary "Scams & Scandals. Captain Tom: What Went Wrong?" on BBC2. I was thrilled be included sharing story virality insights. Catch it here: https://www.bbc.co.uk/programmes/m001yjr807 Jan 2025 10:57 +0000at://did:plc:unssizwcfvxttrcr4taye2bb/app.bsky.feed.post/3lf5iivf6wk2zhttps://bsky.app/profile/richardbagnall.bsky.social/post/3ld4amdiz5k24What’s almost as good as being in Greece on holiday with the fam? Being in Greece with 3 #PR and #comms professionals that I hugely admire all crushing their presentations at the excellent #ccc24 Congrats @farzanabaduel.bsky.social @katehartley.bsky.social @jrgerlis.bsky.social12 Dec 2024 12:13 +0000at://did:plc:unssizwcfvxttrcr4taye2bb/app.bsky.feed.post/3ld4amdiz5k24https://bsky.app/profile/richardbagnall.bsky.social/post/3lcy4q3xjnk2h“The PR industry is going to have to prove that it has tangible results. It's not enough to have clips or other things. You have to sell stuff or improve reputation in a quantitative way. We have to be tangible.” Richard Edelman commenting on Omnicom's IPG aquisition https://www.prweek.co.uk/article/1897581/richard-edelman-omnicoms-ipg-acquisition-marketings-fourth-big-bang10 Dec 2024 20:53 +0000at://did:plc:unssizwcfvxttrcr4taye2bb/app.bsky.feed.post/3lcy4q3xjnk2hhttps://bsky.app/profile/richardbagnall.bsky.social/post/3laqyhfufm22hAre we taking off here then? Hope so as Twitter is so dead and I need a new home. Say hello if you’re here and work in PR and Comms. I’d love to connect and keep the conversation going…12 Nov 2024 13:57 +0000at://did:plc:unssizwcfvxttrcr4taye2bb/app.bsky.feed.post/3laqyhfufm22hhttps://bsky.app/profile/richardbagnall.bsky.social/post/3kirelydve42bHonoured to be awarded @CIPR_Global Fellowship. A 35 year work journey, from ad sales to #publicrelations, to what turned out (it seems) to be my calling in #communications #research & #evaluation. 30 year on as member of CIPR - time to reminisce https://www.linkedin.com/posts/richardbagnall_pr-comms-communications-activity-7150395831844601856-lcFl?utm_source=share&utm_medium=member_ios12 Jan 2024 07:30 +0000at://did:plc:unssizwcfvxttrcr4taye2bb/app.bsky.feed.post/3kirelydve42b