non-wanky SEO. Yes, non-wanky. Yes, I know - it’s OK if I’m not for you. Thanks.https://bsky.app/profile/nikkipilkington.bsky.socialhttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mlustgcdiu2iI'm speaking at Merged Futures 8, Northampton on June 23rd - "SEO Is Dead, Long Live SEO" - grab a free ticket now https://f.mtr.cool/ltclponkhx #mergedfutures815 May 2026 07:31 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mlustgcdiu2ihttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mlsmgsg5au2iCommodity vs non-commodity content – what it means and how to fix yours https://f.mtr.cool/wdnwzbvmqb14 May 2026 10:31 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mlsmgsg5au2ihttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mlqehhkq2d22What is back button hijacking and does it affect your site? https://f.mtr.cool/ddcyqjbzwg13 May 2026 13:03 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mlqehhkq2d22https://bsky.app/profile/nikkipilkington.bsky.social/post/3mlnotqecyg2eIf you worry that AI Overviews are going to strip out the clicks that matter to your business – the ones where someone is sizing you up as a potential supplier – you probably shouldn't. https://f.mtr.cool/tqpqspyrmt12 May 2026 11:31 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mlnotqecyg2ehttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mlm4ki3d4w2eI'm speaking at Merged Futures 8, Northampton on June 23rd - "SEO Is Dead, Long Live SEO" - grab a free ticket now https://f.mtr.cool/svrihkaxdl #mergedfutures811 May 2026 20:31 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mlm4ki3d4w2ehttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mlllrzl6os22Google deprecated FAQ schema for most websites in 2023... this is not the big news some people are making it out to be https://f.mtr.cool/ludhnznmjp11 May 2026 15:31 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mlllrzl6os22https://bsky.app/profile/nikkipilkington.bsky.social/post/3mlirkfodpt2zGoogle deprecated FAQ schema for most websites in 2023... this is not the big news some people are making it out to be https://f.mtr.cool/xnlxucabil10 May 2026 12:36 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mlirkfodpt2zhttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mlirhvdkx42s"In every instance, at some point the seductive appeal of traffic began to outweigh the journalistic principles of the organisation. Compromises were made so growth could be achieved." https://f.mtr.cool/brtmcgylhn10 May 2026 12:34 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mlirhvdkx42shttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mldjmqw4ht2gThis is your semi-regular reminder that this website exists if you're fed up with people saying "but ChatGPT says..." https://f.mtr.cool/ajqtfwmmbm08 May 2026 10:31 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mldjmqw4ht2ghttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mlaswhxvqk2x4 ways to make an SEO cry into their coffee.  (If you're a web designer and you don't know why, we need to talk...)07 May 2026 08:39 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mlaswhxvqk2xhttps://bsky.app/profile/nikkipilkington.bsky.social/post/3ml6zhn43372sI'm speaking at Merged Futures 8, Northampton on June 23rd - "SEO Is Dead, Long Live SEO" - grab a free ticket now https://f.mtr.cool/ydudxmfphv #mergedfutures806 May 2026 15:31 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3ml6zhn43372shttps://bsky.app/profile/nikkipilkington.bsky.social/post/3ml6fnwewmj2zIf you’re serious about growing organic traffic, this is the only setup you need. Want it? 1. Stop listening to hustlebro shysters selling you Claude "systems" that are absolute bollocks. 2. Hire (or become) an SEO professional.  (I stole the original image from a huistlebro)06 May 2026 09:36 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3ml6fnwewmj2zhttps://bsky.app/profile/nikkipilkington.bsky.social/post/3ml4jb4yuck2gIf you read one thing today, make it this - by @btabke.bsky.social - it's sublime https://www.searchengineworld.com/google-finds-a-new-villain-websites-that-trap-users-better-than-google05 May 2026 15:36 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3ml4jb4yuck2ghttps://bsky.app/profile/nikkipilkington.bsky.social/post/3ml3zxibhrd2iCopywriters: AI is eating your lunch. Your clients think ChatGPT can replace you. You’re competing on price with people charging £50 for copy. The Ascend Programme is here to change all of that. Next intake July 2026: https://f.mtr.cool/exnrqwcdfq05 May 2026 11:02 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3ml3zxibhrd2ihttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mkuxmqsowh2zGoogle patent suggests it could replace your website with an AI version – should you worry? https://f.mtr.cool/mvzzpwbfuj02 May 2026 15:31 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mkuxmqsowh2zhttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mkuk6rnxch2eSix website stats that tell you whether your SEO is actually working https://f.mtr.cool/elvldsiitf02 May 2026 11:31 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mkuk6rnxch2ehttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mks3h2n2wf2zSome of the things on here are pushing it a bit to call themselves ‘training’, if I’m, honest, but they’re all useful, and they're free. https://f.mtr.cool/ndllernvlg01 May 2026 12:02 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mks3h2n2wf2zhttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mkphnfvpyx2hI'm speaking at Merged Futures 8, Northampton on June 23rd - "SEO Is Dead, Long Live SEO" - grab a free ticket now https://f.mtr.cool/mjysccbrai #mergedfutures830 Apr 2026 11:02 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mkphnfvpyx2hhttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mknjl4zqdn2sForce indexing won’t fix your shit content https://f.mtr.cool/bxuupomidv29 Apr 2026 16:31 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mknjl4zqdn2shttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mkn7hst4jm2sEvery time you put a new piece of content on a website, you need to think about where else on your site you can link to it, as well as where you can link it to.29 Apr 2026 13:30 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mkn7hst4jm2shttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mkk4y5up6z2hContinuing on my personal branding mission...  quietly entering your sub-conscious, one phrase at a time... #SEOInnit28 Apr 2026 08:08 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mkk4y5up6z2hhttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mkk4gmkib72zI've spent far too long playing with this to find intent gaps in my recent blog posts, and now I'm late. Thanks a bunch @markwilliamscook.com  😁 https://f.mtr.cool/vzvrxlrtib28 Apr 2026 07:58 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mkk4gmkib72zhttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mkiwbinhb52mI'm speaking at Merged Futures 8, Northampton on June 23rd - "SEO Is Dead, Long Live SEO" - grab a free ticket now https://f.mtr.cool/opwksvlged #mergedfutures827 Apr 2026 20:35 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mkiwbinhb52mhttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mkhusxcvko2iAI-built sites are “better than you might expect… worse than you’d hope” https://f.mtr.cool/gcbvnofuxe27 Apr 2026 10:37 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mkhusxcvko2ihttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mkezbwbmxg2gAre AI-built websites any good for SEO? I audited 5 to find out https://f.mtr.cool/ruvveyvexk26 Apr 2026 07:18 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mkezbwbmxg2ghttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mkezbwbmxg2gAre AI-built websites any good for SEO? I audited 5 to find out https://f.mtr.cool/ruvveyvexk26 Apr 2026 07:18 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mkezbwbmxg2ghttps://bsky.app/profile/nikkipilkington.bsky.social/post/3mkdfgxoo7224Oh, Jakeb...  Do you want to tell him or shall I?25 Apr 2026 15:51 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mkdfgxoo7224https://bsky.app/profile/nikkipilkington.bsky.social/post/3mkd2umhvle2eThere's a lot of chat in SEO circles about commodity vs non-commodity content - if you've skipped it bco you think it has nothing to do with your small business website, read this, because it does. https://f.mtr.cool/phpifiwyfq25 Apr 2026 12:41 +0000at://did:plc:utfmdtajffobfibrq7txh6xv/app.bsky.feed.post/3mkd2umhvle2e