Asst. Prof in marketing. Researching all the things esp. the dark side of marketing and influencer marketing. Beauty brand creator. Dog lover. Coffee lover. Farm living. Ex tennis playerhttps://bsky.app/profile/aniarynarzewska.bsky.socialhttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lzwv2buffc2vJoin us for a panel discussion on the netnography review process. Whether you use Netnography for your research or might come across this method as a reviewer/editor, I have no doubt we all will learn from it. Become a free member of the Association for Netnographic Research and join us this Thurs.29 Sep 2025 01:42 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lzwv2buffc2vhttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lrxk6uu5sk2cKaren Read verdict is in. If you heard about the case, please consider participating in a voluntary and anonymous academic study. It does take about 10 minutes to complete but it is an important study. I hope you can share www.tinyurl.com/KRpostVerdict19 Jun 2025 12:39 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lrxk6uu5sk2chttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lrhjgz5pgc2dI have not been present in this brighter space because of the dark, dark research I am conducting elsewhere. One very negative side of Netnography is that if you research the dark side, the emotional burden can get pretty high.13 Jun 2025 03:43 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lrhjgz5pgc2dhttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lo3ixqbdzs2uNew Netnography publication with @markjpelletier.bsky.social It is for everyone as it deals with online review manipulation. Super excited and honored because this special issue was edited by some of the netnography superstars. Link to a study: https://kwnsfk27.r.eu-west-1.awstrack.me/L0/https:%2F%2Fauthors.elsevier.com%2Fa%2F1k-Be1Ik9WtlaF/1/01020196729940cd-acc98d42-9b8e-4c2b-8b1a-e1413c9097ff-000000/OlC7csWJVUcoWO3k65BeRSMM-uk=42301 May 2025 04:47 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lo3ixqbdzs2uhttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lmg66h4rbs2dResharing for the evening crew. Knowledge networks can develop online among business owners (competitors) to foster resilience and innovation in times of supply chain disruptions... Unfortunately, it looks like this paper will be relevant being covid [contains quote post or other embedded content]09 Apr 2025 23:43 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lmg66h4rbs2dhttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lmfeloa3j22zPub alert! A study on developing knowledge networks in supply chain to increase innovation and resilience in times of disruptions. This paper combines an interdisciplinary literature review and a 6-year-long netnography on buying firms in online communities. Free 50 Link in comment09 Apr 2025 16:05 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lmfeloa3j22zhttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lm5h6fvr522oAre you following Karen Read case/trial? If you have any thoughts or opinions, please share them by participating in an academic study. It is a voluntary and anonymous study and takes about 10 mins. Everyone qualifies as long as you have heard about the case.More info: www.tinyurl.com/KarenReadCase06 Apr 2025 12:30 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lm5h6fvr522ohttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lgzmltjlzk2dUniversity approved study. United healthcare CEO incident and Luigi Mangione. I know there must be people on here following the case. Please take this 10 min study about it, the healthcare insurance industry, media, social media and government response. Pls share @thecigaverse.swifties.social31 Jan 2025 08:50 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lgzmltjlzk2dhttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lffmyy3y4s2mI am a little behind Section 230. Social media platform lawyers have been fighting for years that algorithm isnt editorial decision but in this Supreme Court arguments in TikTok ban are arguing to the alternative... Potentially opening the door to some lawsuits against smp10 Jan 2025 16:39 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lffmyy3y4s2mhttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3len3yywvcc2dMy desperate attempt for a little help. TikTok #swifties were great. I need to double my current numbers. #Bluesky #TaylorSwiftFans, i'll be forever grateful for 10 mins of your time. This survey is voluntary and anonymous. Details: www.tinyurl.com/StudyTaylorSwift @taylorswifteras.bsky.social31 Dec 2024 22:31 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3len3yywvcc2dhttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lems33qwjk2yMy coauthors and I did a study on Depp v Heard. It was pretty extensive. I am now looking at Blake Lively and Justin Baldoni social media induced crisis and how our model can be applied to this situation . We address attitude reformation, among other concepts which both stars could use at this time31 Dec 2024 19:33 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lems33qwjk2yhttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3ldvw6vgkfc2gWith the recent lawsuit filed by Blake Lively, I notice wild similarities to the paper we presented at a marketing conference and now in review by a major marketing publication. I definitely see the evidence alignment between our findings and what is in the lawsuit. #brandcrisis22 Dec 2024 17:16 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3ldvw6vgkfc2ghttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3ld4faao6xk2zCrisis and social media never sleep. I am here for it.12 Dec 2024 13:36 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3ld4faao6xk2zhttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lcc5mvtoms24Working on the last revision of the year (as I doubt any of my in-review manuscripts will have a decision this year). It was a busy, busy year.02 Dec 2024 03:10 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lcc5mvtoms24https://bsky.app/profile/aniarynarzewska.bsky.social/post/3lc44zdtvas2nMy little passion project. I just love, love, love a good scent.29 Nov 2024 17:44 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lc44zdtvas2nhttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lbxvwhiq2k2p There is something good to be said about the Internet. One of these things is the academic community. Thanks @nicolafh.bsky.social for sharing this because I was able to catch this live @sonialivingstone.bsky.social . This was a very insightful presentation and discussion #childsafety #wellbeing [contains quote post or other embedded content]28 Nov 2024 01:26 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lbxvwhiq2k2phttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lbv4ipkkgk2aThere are days when I struggle engaging with my own research because it can be so dark and depressing....but then I am reminded how important it is... @theguardian.com26 Nov 2024 22:46 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lbv4ipkkgk2ahttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lbpmoh7ntk2xDiscrimination is alive and well. I am happy to see this win. Don't tell me it's not a big deal or not worth fighting. Stand up for what's right. https://www.insidehighered.com/news/quick-takes/2024/11/21/female-cu-boulder-professors-win-back-pay-settlement24 Nov 2024 18:19 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lbpmoh7ntk2xhttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lbmq6bwz3c23Academics: as you review papers, please remember. There is a person, a human being reading these. Ask yourself: would you be comfortable saying all the same things to the person's face? Be constructive, not destructive. Tagging @markjpelletier.bsky.social because he had to shield me from mean R.23 Nov 2024 14:44 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lbmq6bwz3c23https://bsky.app/profile/aniarynarzewska.bsky.social/post/3lbif5decbc2mReposting recent pub about #mascaragate and #influencer #promotionalcrisis. Pretty cool mixed method study if I may say so [contains quote post or other embedded content]21 Nov 2024 21:16 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lbif5decbc2mhttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lbdtftgryc2fNadal, The Great. Retired. 😭20 Nov 2024 01:48 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lbdtftgryc2fhttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lbdqfuammk2eLooking forward to this one. I am sure it will be a great read as I have something (vaguely) in revision. @jessmaddox.bsky.social @jessrauchberg.bsky.social [contains quote post or other embedded content]20 Nov 2024 00:54 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lbdqfuammk2ehttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lb43jmhrus2lIn a span of 9 months, I grew a set of twins (some time ago) ... Two whole humans... Yet, somehow, this initial review is still not back. Will I ever hear back?16 Nov 2024 23:52 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lb43jmhrus2lhttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3layevslrac2wAcademia: I think some academics need a reminder that there is a human that reads their reviews. Your grumpy self does not need to bring people down. I have been fortunate this year with only one rejection but as I work through some revisions, I am reminded that anonymity has a dark side15 Nov 2024 12:29 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3layevslrac2whttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lapo22l7a22pA hotel owner came across my products in another hotel and immediately placed an order to stock hers with the product. Product design has been so rewarding for me... Especially when I get to custom scent it to match the brand.12 Nov 2024 01:18 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lapo22l7a22phttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3lamqwfgyxk2mSociety for Marketing Advances. I presented 4 papers: 1 on consumer perceptions of AI applications (healthcare, face recognition for surveillance and crime, etc.),1 on deepfakes, 1 on virtual reality for football, and 1 on book community). @michaelalevin.bsky.social @markjpelletier.bsky.social10 Nov 2024 21:32 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3lamqwfgyxk2mhttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3l64olu32ku2sDo you remember the Mascaragate? We studied the mascaragate and the influencer promotional crisis using mixed method research: "Typology and impact of follower responses to social media influencer “promotional crisis”" — Read it on https://www.researchgate.net/publication/384730304_Typology_and_impact_of_follower_responses_to_social_media_influencer_promotional_crisis10 Oct 2024 01:17 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3l64olu32ku2shttps://bsky.app/profile/aniarynarzewska.bsky.social/post/3krvmrqhenp2bI forgot to check this app. Back from being "away". New publication alert. Methods paper. Introducing netnography to B2B but it is also a great resource for consumer researchers https://doi.org/10.1108/IJPDLM-05-2023-019307 May 2024 12:54 +0000at://did:plc:wj4f6do3objj5gue53rppgni/app.bsky.feed.post/3krvmrqhenp2b