Flies Delta jets🔺MD90, A320, A330, B737, B757, B767. #Rolex columnist @ coronet.orghttps://bsky.app/profile/crivello.bsky.socialhttps://bsky.app/profile/crivello.bsky.social/post/3mkodxcnuus26New #Rolex pieces will come with a card that moves away from the glossy, glass-like finish of the 2020-era version toward a wood-grain aesthetic that is more difficult to copy. https://www.coronet.org/new-1minute-reads/rolex-revises-warranty-cards-as-counterfeits-persist30 Apr 2026 00:23 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mkodxcnuus26https://bsky.app/profile/crivello.bsky.social/post/3mkkskg555s26A design application just filed by #Rolex and titled “pendulette” describes a base with a clock module set on an inclined ramp. The filing is attributed to Vincent De Peyer, a Rolex designer credited with the violin Day-Date and, more recently, the new Yacht-Master II. https://www.coronet.org/new-1minute-reads/rolex-to-unveil-a-skeleton-desk-clock-on-a-sloped-base28 Apr 2026 14:34 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mkkskg555s26https://bsky.app/profile/crivello.bsky.social/post/3mkgy25t4vc2pThe 14th issue of The #Rolex Magazine will soon arrive at an official retailer near you, introducing the new watches in its 2026 lineup, with a special feature on the 100th anniversary of the Oyster. https://www.coronet.org/new-1minute-reads/a-new-issue-of-rolexs-in-house-magazine-is-shipping-to-retailers27 Apr 2026 02:02 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mkgy25t4vc2phttps://bsky.app/profile/crivello.bsky.social/post/3mkaqt4anns2fJust one year after introducing its Dynapulse escapement, a revolutionary innovation that moves away from the traditional Swiss lever system, #Rolex has unveiled its most complex caliber yet, a reminder that the brand remains, at its core, a watchmaker. https://www.coronet.org/new-1minute-reads/rolex-most-complex-movement-shows-where-it-competes24 Apr 2026 14:36 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mkaqt4anns2fhttps://bsky.app/profile/crivello.bsky.social/post/3mjzzuguzxs2hI asked #Rolex whether its strategy of colorful dials is meant to encourage a plurality of ownership, with each watch carrying its own identity. With fewer neutral or timeless colors, do the new releases cater more to collectors than to single-watch wearers? https://www.coronet.org/new-1minute-reads/in-its-new-releases-rolex-moves-away-from-the-classic-black-dial21 Apr 2026 22:30 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mjzzuguzxs2hhttps://bsky.app/profile/crivello.bsky.social/post/3mjwjpdznm227I asked #Rolex whether the choice for 44mm was to expand the range in its catalogue, even though a 42mm Yacht-Master II might have increased sales, as it is closer to what most wrists can pull off. https://www.coronet.org/new-1minute-reads/in-a-smaller-watch-era-rolex-releases-a-44mm-collection20 Apr 2026 13:02 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mjwjpdznm227https://bsky.app/profile/crivello.bsky.social/post/3mjtxgy2roc2oIn a day and age of computer-generated images, which present new releases in perfect conditions, Rolex is increasingly having the opposite problem. Today's images fail more and more to capture the nuances of Rolex's creations. https://www.coronet.org/new-1minute-reads/with-rolexs-new-releases-its-new-problem-is-the-picture19 Apr 2026 12:30 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mjtxgy2roc2ohttps://bsky.app/profile/crivello.bsky.social/post/3mjrgebglhk24Rolex has been promoting SailGP since leaving Formula 1, deepening its ties with a series often described as the “F1 of sailing.” Yet the brand missed a clear opportunity to generate buzz for its new Yacht-Master II just a day before its reveal. https://www.coronet.org/new-1minute-reads/on-the-eve-of-watches-and-wonders-rolex-missed-its-moment18 Apr 2026 12:19 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mjrgebglhk24https://bsky.app/profile/crivello.bsky.social/post/3mjigv5tujs23The most important news from Rolex at Watches & Wonders is the one it did not announce. The discontinuation of the Pepsi is a reminder that Rolex is not a watch brand but a luxury brand. And luxury brands do not live off bestsellers, but on managing desirability across an entire collection. https://www.coronet.org/new-1minute-reads/by-retiring-its-most-popular-gmt-master-ii-rolex-lets-the-myth-grow14 Apr 2026 22:35 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mjigv5tujs23https://bsky.app/profile/crivello.bsky.social/post/3mjcs7kkabc2uRolex announced last week that its new 30-story flagship at 665 Fifth Avenue in Manhattan will open this fall. Rolex will not occupy all 30 floors, but will use about half of the building and lease out the rest. https://www.coronet.org/new-1minute-reads/rolex-builds-a-30-story-flagship-but-plans-to-occupy-only-half12 Apr 2026 16:41 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mjcs7kkabc2uhttps://bsky.app/profile/crivello.bsky.social/post/3miupimdh2s2tRolex has decided to abandon plans to rebuild its German headquarters at its historic property in Cologne. The company said the site will instead be redeveloped into a hotel and restaurant. https://www.coronet.org/new-1minute-reads/rolex-to-turn-german-headquarters-site-into-hotel-and-restaurant07 Apr 2026 02:15 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3miupimdh2s2thttps://bsky.app/profile/crivello.bsky.social/post/3miohcur4e22kNyck de Vries is Rolex’s newest Testimonee, a fact he hasn’t disclosed on his social accounts yet, though his signing is confirmed by the brand. It is the latest sign that, while Rolex may have exited Formula 1 as a series sponsor, it continues to sponsor Formula 1 drivers. https://www.coronet.org/new-1minute-reads/rolex-out-of-formula-1-still-bets-on-its-drivers04 Apr 2026 14:33 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3miohcur4e22khttps://bsky.app/profile/crivello.bsky.social/post/3mijny6urm22oRolex could have been a buyer but is unlikely to pursue the deal after acquiring Bucherer, which already operates on Bahnhofstrasse. Chief executive Jean-Frédéric Dufour has said the company does not plan further retail acquisitions. https://www.coronet.org/new-1minute-reads/beyer-a-historic-rolex-partner-in-zurich-is-sold-to-patek-philippe02 Apr 2026 16:49 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mijny6urm22ohttps://bsky.app/profile/crivello.bsky.social/post/3mihbg2hz4c26If investors want to reap the benefits of Rolex’s incredible performance today — including its CPO program, whose success has exceeded expectations — they could do worse than looking at Rolex's biggest partner, Watches of Switzerland Group. https://www.coronet.org/new-1minute-reads/a-way-to-invest-in-rolex-without-buying-a-watch01 Apr 2026 17:59 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mihbg2hz4c26https://bsky.app/profile/crivello.bsky.social/post/3mieeuaxyxc27Less than three weeks before Watches and Wonders, Rolex gave its official website a fresh coat of paint. https://www.coronet.org/new-1minute-reads/rolex-tidies-up-its-website-and-its-message-in-time-for-the-big-reveal31 Mar 2026 14:23 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mieeuaxyxc27https://bsky.app/profile/crivello.bsky.social/post/3mi36p4inhs2hRolex does not disclose its watches’ anti-magnetic properties. But for the first time, a clue may be found during the Land-Dweller’s development, when Rolex engineers compared its anti-magnetic properties with the rest of the collection. https://www.coronet.org/new-1minute-reads/the-milgauss-at-70-and-what-we-now-know-about-rolexs-magnetism27 Mar 2026 22:38 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mi36p4inhs2hhttps://bsky.app/profile/crivello.bsky.social/post/3mhqftfirqc25The two Rolex pricing systems: One set by the brand through official retail prices, based on production costs and positioning; the other, set by buyers and sellers, in a market where supply and demand dictate value. That second path operates independently of retail pricing and material cost. https://www.coronet.org/new-1minute-reads/the-two-pricing-systems-inside-rolex23 Mar 2026 15:47 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mhqftfirqc25https://bsky.app/profile/crivello.bsky.social/post/3mhns62jvoc22Layoffs have been reported at Rolex-owned Bucherer’s headquarters in Lucerne, Switzerland, "including senior executives in sales, marketing, and the design and social media departments," the report said. https://www.coronet.org/new-1minute-reads/as-rolex-integrates-bucherer-early-signs-of-change-appear22 Mar 2026 14:49 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mhns62jvoc22https://bsky.app/profile/crivello.bsky.social/post/3mheoik5wwk24Will a new Rolex Yacht-Master II be released next month at Watches and Wonders Geneva? https://www.coronet.org/new-1minute-reads/a-rolex-patent-offers-a-new-vision-for-the-yacht-master-ii18 Mar 2026 23:50 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mheoik5wwk24https://bsky.app/profile/crivello.bsky.social/post/3mhbickc7cc2rRolex CPO (Certified Pre-Owned) may be the only competitor capable of weakening Rolex, since the brand earns no money from those sales, a fact confirmed recently by a managing director of Rolex. https://www.coronet.org/new-1minute-reads/rolex-makes-no-money-from-cpo-even-as-it-competes-with-rolex17 Mar 2026 17:21 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mhbickc7cc2rhttps://bsky.app/profile/crivello.bsky.social/post/3mgy77dhcgs2qThe Oscars remain the most-watched primetime entertainment broadcast in the U.S. and is one of Rolex’s biggest nights of the year, with CEO Jean-Frédéric Dufour likely in attendance. https://www.coronet.org/new-1minute-reads/rolex-big-night-at-the-oscars-with-dicaprio-in-the-spotlight14 Mar 2026 00:44 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mgy77dhcgs2qhttps://bsky.app/profile/crivello.bsky.social/post/3mgtme74nv22rOne of Rolex’s most famous watches, the Daytona, conjures images of high-octane racing. Now the brand itself embraces a philosophy at odds with driving. https://www.coronet.org/new-1minute-reads/rolex-built-an-icon-on-racing-now-it-is-steering-away-from-cars12 Mar 2026 04:56 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mgtme74nv22rhttps://bsky.app/profile/crivello.bsky.social/post/3mgi3fqq4rc2jDespite its rare dial and the soaring price of its case metal, the Rolex GMT-Master II with a meteorite dial has essentially flatlined on the secondary market, even after rumors of its discontinuation. https://www.coronet.org/new-1minute-reads/if-the-rolex-pepsi-is-gone-what-happens-to-superman07 Mar 2026 14:54 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mgi3fqq4rc2jhttps://bsky.app/profile/crivello.bsky.social/post/3mgfdoqhc6c25This is the first year Rolex has added a “Winners” filter on its website. The timing couldn’t be better, with the Oscars less than two weeks away and one of Rolex’s most prominent Testimonees nominated for Best Actor. If Leonardo DiCaprio wins, the new page will have a high-profile addition. https://www.coronet.org/new-1minute-reads/rolex-adds-2026-winners-page-putting-the-focus-on-victory06 Mar 2026 12:44 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mgfdoqhc6c25https://bsky.app/profile/crivello.bsky.social/post/3mgatr43l2k22A Tudor spokesperson said the gap between the bank’s estimates and the brand’s actual performance raises doubts about the study’s methodology. https://www.coronet.org/new-1minute-reads/on-morgan-stanley-watch-report-rolex-has-no-comment-tudor-pushes-back04 Mar 2026 17:48 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mgatr43l2k22https://bsky.app/profile/crivello.bsky.social/post/3mg46ld5soc2kJust two weeks after the Contrôle Officiel Suisse des Chronomètres introduced its new “Excellence Chronometer Certified” designation, Rolex has filed a trademark for the phrase “Superlative Certified.” https://www.coronet.org/new-1minute-reads/rolex-prepares-wider-use-of-superlative-certified02 Mar 2026 21:18 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mg46ld5soc2khttps://bsky.app/profile/crivello.bsky.social/post/3mfuvkchsyc2aRolex's awards program, which previously operated on a two-year cycle, will now run annually, doubling the frequency of its support for explorers, innovators and scientists. https://www.coronet.org/new-1minute-reads/rolex-leans-into-sustainability-speeds-awards-program27 Feb 2026 23:48 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mfuvkchsyc2ahttps://bsky.app/profile/crivello.bsky.social/post/3mfql4zslac2jEven after distributing hundreds of millions of francs annually through its foundation, Rolex will retain more operating profit than Meta, Alphabet and Amazon, whose AI spending is projected to exceed their cash flow, an interesting twist in an age dominated by tech. https://www.coronet.org/new-1minute-reads/in-2026-rolex-may-keep-more-profit-than-meta-alphabet-and-amazon26 Feb 2026 06:31 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mfql4zslac2jhttps://bsky.app/profile/crivello.bsky.social/post/3mfmpmsiwwk2aAs Rolex opens a raft of multi-level flagship boutiques worldwide, complete with celebrity appearances, the buildings acquired by the Hans Wilsdorf Foundation to assist the homeless carry no sign indicating Rolex funding. https://www.coronet.org/new-1minute-reads/rolex-builds-flagship-stores-its-foundation-buys-emergency-housing24 Feb 2026 17:41 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mfmpmsiwwk2ahttps://bsky.app/profile/crivello.bsky.social/post/3mfhqyrpr422lChronometry has been in the news recently after the Contrôle Officiel Suisse des Chronomètres introduced a new certification with tighter tolerances. At Rolex, however, the focus is not on precision, but the protection of precision. https://www.coronet.org/new-1minute-reads/as-cosc-tightens-standards-rolex-pursues-a-different-strategy22 Feb 2026 18:22 +0000at://did:plc:wp3h2lnwrl7tza6ivk67rsfl/app.bsky.feed.post/3mfhqyrpr422l